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FINLAND Using a search engine (usually Google) Using price-comparison sites
61
32 31 25
54
HOW WE PREFER TO PAY ONLINE
(in %)
40
30
5
Paypal
POPULATION
order catalogue
5.400.000
Finland is a country made for online shopping. The population density is the lowest in EU and except from the short but beautiful summer, it is too cold for window-shopping.
17
dit cre lp ting t he . ep n Acc s wo nland r d i e car u in F pref yo t of 3 ment y u 2 o her pa ods. th ot me
BUY
40
Electronics
40
Clothes/shoes
34
Books and audiobooks
23
Music CDs
21
Movies
79%
PURCHASES
During 12 months
MOST COMMON REASON FOR PEOPLE IN THE NORDIC COUNTRIES, TO LOOK FOR PRODUCTS OUTSIDE THEIR OWN COUNTRY
Bigger range on foreign site
people in the age range 18-79 who purchased online during 2011
10 50 41
The product is not available on local site
778 455
TOTAL VALUE OF THE ONLINE MARKET IN 2011
1.9 billion
223.207
TWITTER ACCOUNTS (estimated)
40,1%
USES FACEBOOK
We help web shops get established in new countries
Sources: Post Nord, Socialbakers, Couchbase.com, Dansk e-handels analyse, DIBS, Wikipedia. See Infographics from other countries at: http://makesyoulocal.com/e-commerce-statistic