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Shree Baidyanath Ayurved Bhawan (p) Ltd.

History One of India's most respected Companies, Shree Baidyanath Ayurved Bhawan (p) Ltd. (Kolkata), popularly known as Baidyanath, is the acknowledged leader of Ayurvedic industry. Established in 1917, the Company has played a pioneering role in re-establishing ancient knowledge with modern research and manufacturing techniques. AYURVEDA is a 5000 year old Science of health care and herbal treatment. AYURVEDA, is highly effective in common and complicated ailments, assures long term relief and has no side effects. AYURVEDA is now backed by modern scientific research and technologies and provides its gentle healing touch to millions around the world. Realising the need to encourage research in herbal healthcare, Pandit Ram Dayal Joshi (founder of Baidyanath), the Pandit Ram Dayal Josh Memorial Ayurvedic Research Institute was set up in 1971 at Patna, India. Every year, this prestigious institute honours the best publication on AYURVEDA with an award of Rs 200,000. With the increasing popularity of herbal healthcare all over the world, Baidyanath is all set to conquer the global market. The Company's export division is rapidly widening its network worldwide, making its presence felt in the following countries: USA UK ITALY GERMANY FRANCE NETHERLANDS LATVIA SINGAPORE MAURITIUS KENYA SEYCHELLES GREECE MOROCCO

NEW ZEALAND BANGLADESH AUSTRALIA

Widely accepted and recognized everywhere, Baidyanath also undertakes outsourced work for international brands of different countries. Ayurveda had truly entered the new age with the advent of modern methodologies that allow for Pharmacognocy and clinical research, and Baidyanath since added a new dimension to this ages old science by standardizing old formulations and evolving newer ones. Shree Baidyanath Ayurved Bhawan (P) Ltd. is engage in manufacturing over 700 formulations that meet ever increasing demands for Baidyanath products. State-of-the-art technology, a well trained man power and standard practices ensure that Baidyanath products deliver the goodness of Ayurveda. The products are manufactured in frontline machines, packed in automatic plants, untouched by hand in stable packaging. All the production facilities function as per the GMP Standards that ensure that nothing is left to chance when it comes to harnessing the power of Ayurvda. Despite standard manufacturing practices conforming to GMP's each Baidyanath product passes through stringent quality tests to ensure that nothing but the very best is offered to our customers and decades old relation of trust remains intact. In fact quality control measures are adopted right from the stage of purchase of raw material ,to its processing and finally packing. All the production facilities of Baidyanath have Quality Control Departments that adhere to rigorous and standard quality test practices to ensure that the products sent to the market are of top quality. Ayurveda had truly entered the new age with the advent of modern methodologies that allow for Pharmacognocy and clinical research, and Baidyanath since added a new dimension to this ages old science by standardizing old formulations and evolving newer ones.

Product profile: The Baidyanath product profile comprises over 700 OTC and prescription drugs which makes it one of the largest range of products to be offered by any Company in the Health Care segment. The popularity of Baidyanath products, specially in the OTC category, can be gauged by the fact that products like Baidyanath Chyawanprash, Madhumehari, Shankhapushpi etc have become household names. Prescription drugs and formulations on the other hand find equal favour with over 50,000 practitioners of Ayurveda nationwide. Various categories of the manufactured products are: Mineral Compounds Wellness Kupipakwa Rasayan Hair Wellness Herbomineral Compounds Skin Wellness Iron Compounds Spa Range Pills and Tablets Product Labels Compounds of Mercury And Sulphur Guggulu Based Compounds Powders of Plants Avleh, Modak And Pak Perfumed Hair Oils Medicinal Oils Ghee Based Medicines Liquid Preparations Decoction Preparations Other Useful Drugs Gold Products

Some of the famous selling products are: 1. Mritunjay Ras 2. Kasturi Bhairav Ras 3. Brahmi Bati 4. Laxmivilas Ras (Nardiya) 5. Pranda 6. Malarai Sanhar 7. Malaria Tablet 8. Mahasudarshan Churna 9. Vishamjwarntak Lauh 10. Mahalaxmi Vilas Ras 11. Chyawanprash Special 12. Tribhuwankriti Ras 13. Godanti (Harital) Bhasma 14. Kasamrit Herbal 15. Sitopaladi Churna 16. Zucamo 17. Vasavaleh 18. Kas Bat 19. Lawangadi Bati 20. Chanramrit Ras

Modern scientific methods have been adopted at manufacturing centres. Modern appliances and machines are used to cope with the every growing demand. Meticulous care is taken and sufficient vigilance is maintained to ensure that the principles and methods of Ayurved are strictly followed, such that the purity and efficacy of the products does not suffer in any manner. For the packaging and storage of its products, Baidyanath adopts modern methods designed of ensure protection of the contents against humidity, atmospheric changes and fungus growth.

Organisational structure: Baidyanath take pride in a 2000 strong work force that comprises professionals working in various capacities across various branches in their respective areas of work. It is this quality human resource that has made Baidyanath what it is today. Underlining the importance of Human Resource, the Organisation believes in investing handsomely in one of the most valuable of its assets. Today, the Baidyanath family comprises 1700 skilled workers, 150 marketing professionals, 25 research professionals and 125 management professionals that work in integrity towards achieving a common goal of taking Shree Baidyanath Ayurved Bhawan towards greater heights.

Present market share: The FMCG sector is one area which most ayurvedic companies are eyeing to get growth. After Himalaya and Zandu, it is now the turn of the 95-year-old heritage brand of Baidyanath to make its FMCG foray. The Rs 165-crore Baidyanath Group, comprising its parent company Sri Baidyanath Ayurvedic Bhawan Ltd., has recently acquired a new brand by the name of Puma from a Nagpur-based export company to make an entry into skin and hair care products. By floating a new subsidiary company by the name of Ayurvedanta Pvt. Ltd., the group has made a foray into the FMCG industry with this brand. Owned by Puma Herbal Products, Puma as a brand has been exported for the past 20 years. Earlier it had a presence in the domestic market. Mr. O.P Khanduja, General Manager, Sales & Marketing, Ayurvedanta Pvt. Ltd., said with its strong ayurvedic credentials, Baidyanath would now like to launch an urban brand. "However, we do not intend benchmarking ourselves with any FMCG giant but want to go slowly into the business," he says. The company has to invest heavily in building the Puma brand. Although Baidyanath has a relatively strong distribution network for OTC and ayurvedic medicines, selling its skincare and hair care products is going to take fresh investments in the distribution network. Adds Mr Khanduja, "We intend reaching out to more general and cosmetic stores and want to add 30,000 new outlets in the first phase of building our retail distribution network for our new brand. Apart from getting in a celebrity to endorse the Puma brand, the company will be relying heavily on the heritage brand of Baidyanath to get consumers from its existing base of loyal Baidyanath users. As Khanduja says, "We will validate all our products under Puma as being developed by the Baidyanath Research Foundation. After all Baidyanath is one of the largest manufacturers of classical ayurvedic medicines." Presently the `pure and herbal' offerings under the Puma brand include a shikakai shampoo, a skin cream, a foot cream, a fairness cream, an antiseptic cream and a prickly talc with price points catering to the masses. There are plans to stretch its Puma franchise into therapeutic lifestyle products.

Future strategies: Nagpur-based Shree Baidyanath Ayurved Bhawan plans to set up a manufacturing facility in Bangalore. The company at present has facilities in Kolkata, Patna, Jhansi, Nagpur, Allahabad, Seoni and Baddi. The company's chief executive B K Shrikhande said that south India was a potential market for the companys products. The company is now laying more thrust on validation of ayurvedic product and processes, especially in Ras-Rasayan that is unique, potent and has therapeutic benefits comparable with synthetic drugs, while retaining its focus on classical preparations. Small and regional brands are tying up with retail giants to push their merchandise, as middle-class Indians shift from mom-and-pop stores to the comfort and variety of modern retail. The latest to join the bandwagon is ayurvedic products maker Baidyanath Ayurved Bhawan. The 95-year-old company has tied-up with Future Supply Chain Solutions, the logistics arm of retail giant Future Group to widen its consumer base and boost its position in the health products segment where it competes with Dabur and Emami. The Kolkata-based company will use Future Supply Chain's network to sell its ayurvedic medicines, tonics, hair oils and toothpastes in more than 2,000 outlets in the country.

Achievements: The achievements of Baidyanath over the years include A range of over 700 Ayurvedic products 10 manufacturing centres 1,600 dedicated and trained employees Regularly updated centralised Research & Development facilities Over 3,500 exclusive showrooms supervised by fully qualified medical practitioners More than 10,000 distributors Exports to several countries around the world Establishment and supervision of specialised Ayurvedic hospitals Publication of the monthly Ayurvedic magazine Sachitra Ayurved 5 free clinics catering to over 300 patients everyday Running 2 leading schools in 2 Indian states

Financial information: Shree Baidyanath Ayurved Bhawan ) is a Private Sector Organisation that offers services in Pharmaceuticals/ Bio Tech/ Research with Annual Total Turnover of 100-250 Crs and with Employee Strength of 1001-2500.