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  • Tele Marketing

    Transféré par

    vinaycool12344150
    130 vues9 pages
    The document discusses the history and future of telemarketing in India. It begins by defining telemarketing as using the telephone for promotion and sales. It then provides a brief history of telemarketing emerging in the 1950s and becoming widely used in the late 1970s. The document outlines the major categories and subcategories of telemarketing as well as the common procedures. It notes that telemarketing will continue growing in India due to factors like large English-speaking workforce, low costs, and time zone advantages. The key to future success is seen as high quality data, integration with other marketing channels, and skilled human capital. Major current players and sectors utilizing telemarketing in India are also mentioned.

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    Vinay Kumar Pune

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    The document discusses the history and future of telemarketing in India. It begins by defining telemarketing as using the telephone for promotion and sales. It then provides a brief history of telemarketing emerging in the 1950s and becoming widely used in the late 1970s. The document outlines the major categories and subcategories of telemarketing as well as the common procedures. It notes that telemarketing will continue growing in India due to factors like large English-speaking workforce, low costs, and time zone advantages. The key to future success is seen as high quality data, integration with other marketing channels, and skilled human capital. Major current players and sectors utilizing telemarketing in India are also mentioned.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    130 vues9 pages

    Tele Marketing

    Transféré par

    vinaycool12344150
    The document discusses the history and future of telemarketing in India. It begins by defining telemarketing as using the telephone for promotion and sales. It then provides a brief history of telemarketing emerging in the 1950s and becoming widely used in the late 1970s. The document outlines the major categories and subcategories of telemarketing as well as the common procedures. It notes that telemarketing will continue growing in India due to factors like large English-speaking workforce, low costs, and time zone advantages. The key to future success is seen as high quality data, integration with other marketing channels, and skilled human capital. Major current players and sectors utilizing telemarketing in India are also mentioned.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 9

    Tele Marketing- Future in India

    By Parmendar Singh SCMLD, Pune Pinder.ph007@gmail.com

    Definitions
    1. The use of the telephone as an interactive medium for promotion and sales 2. The business of selling products or services by making telephone calls to potential customers 3. Using the telephone: (a) to make sales directly; or (b) to develop customer relationships and customer care programmes

    History
    In 1950s, Dial America Marketing Inc . The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Tollfree services.

    Categories, Subcategories & Procedure


    The two major categories of telemarketing are Business-to-business and Business-to-consumer. Subcategories:1. Lead Generation 2. Sales 3. Outbound 4. Inbound Procedure

    Why Telemarketing
    1. Minimisation of cost. 2. Provides employment at large level 3. Brings technology and thus saves time. 4. High tech companies are increasingly looking to reduce costs and drive revenues by outsourcing particularly in the current economic climate

    Future of Tele Marketing


    The first is quality of data. Secondly, integrating telemarketing with other lead sources, like direct mail and email. The third is that highly skilled human capital

    Future of Telemarketing in India


    India accounts for nearly 40% of worlds outsourcing process Largest English Speaking pool Cheap Labor Time Zone Advantage Indias policies Confidence & trust of Global Organizations Low Capital Investment

    Major Players & Sectors


    Major players- Abeltronica, Delhi based, Dakesh, E-Funds, JP Morgan Major Sectors- Airlines, Finance & Telecom, Tele Banking, Customer Service Management for International Banks, Software Firms, Credit Card Companies

    Thank You

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