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EXECUTIVE SUMMARY

The topic of this project is based on a problem which Haleeb is facing especially in Pakistan. How Haleeb can retain its market share in Pakistan? In order to solve this problem it took ample time to achieve this necessary work. First of all, there is a brief introduction about the topic, then complete introduction and history relevant to the company. Furthermore, SWOT analysis of Haleeb in the world, and also for this fraternity. SPSS has been used for the analysis of primary data mainly collected through questionnaire. At the end, financial analysis, recommendation, and conclusion are also included in it.

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