Vous êtes sur la page 1sur 31

IB

ssue

EAI 115

riefing
BBC World ServiceGlobeScanEAI
2012 Global Poll 22

17
2012 5 11

_EAI

1. 22
1) 17
-
- 5
- 17 12, 15
2)
- 2011 EU 9%, 7%, 6%, 4% P
- 6% P

2.
1)
-
- 50% 47%
2)
- 45%
- 44%

3.
1)
- 37% 27%
2)
- 2011 > >
- 2011 > >
3)
-
4) 17
- 62% 38% 33% 6%

4.

-
-
-
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

EAI 115

2012 Global Poll 22

17

Global Poll BBC (BBC World Service) (GlobeScan)
2005 . EAI
2005 Global Poll , 11
16 EU 17
. EAI 2010 EAI
.

( 22)1)

- : 24,090 ( 1,000 )
-

: 2011 12 6 2012 2 17

: 95% 2.9%~4.9%

1) G20 14( )
(OECD) 11( ).
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

EAI 115

1. 22
1) 17
-
- 9 5
- 17 12, 15
(power)
(hard power) . (attractiveness) (reputation)
(soft power) .
17 (mainly positive)
(mainly negative) .

2011 3
. 21
58%
. ,
. 56%
53% 51%.
50% 17 5 . 2011
44% 9 . 50%
48%, EU 48% 47%
.
, ,
. 16%
. 16% 19%
21%.
22 ,
. 31%
37%. 17 40% 3
.
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

EAI 115

- , ,
- 5 10 11 12

. , ,
. 55%
51%, 50%.

. .
18% 17 . 45%
. /
37%
.
/ 21% 19% 20%
.
.
21% , , , 5 .
1
.
27% 17 10. 31% 11
32% 12 . 3
12 5 11
8 12 .

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

EAI 115

[1] 17 (%)

58

56

28

16

51

53

33

14

50

31

19

51

50

29

21

50

48

30

EU

48

27

47

45

21

21

29

20

19

36

22

33

25

31

31

20

33
37

18

16

29

55

16

33

31

33
20
19

47
50

27

36

37

27

33

40

38

37

40

33

27

25

37

38

25

EU

25

27

48

37

36

27

22

30

48

21

31

33

36

21

58

21

29

50

20

19

31

50

18

16

51

16

28

56

16

14

33

53

33
29

55

29
37

51
45

2)
- 2010
- 2011 EU 9%, 7%, 6%, 4% P
- 6% P

. 2010 53% 2011 57% 2012 (58%)
.
,
. 2011 62% 2012
6% (P) 56% . , EU
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

EAI 115

. 2011 58% 2012 51%


. 2011 52% 2012 48%. EU 2011
57% 2012 2011 9% (P)
48% .

. . 2012
. 2010 2011 41% 44%
. 2012 50% 2011 44% 6%
(P) .
[1] 17 (%)

2012 (23 )

2011 (27 )

2010 (28 )

G7

58

21

21

57

20

23

53

21

26

G7

56

16

28

62

15

23

59

14

27

G7

53

14

33

57

12

31

51

14

35

G7

51

20

29

58

17

25

52

20

28

G20

50

31

19

44

38

18

41

38

21

G7

48

22

30

52

19

29

49

19

32

EU

G20

48

25

27

57

18

25

53

18

29

G7

47

33

20

49

31

20

46

23

31

G20

45

18

37

49

20

31

41

23

36

10

G20

40

27

33

42

29

29

36

31

33

11

G20

37

25

38

42

27

31

34

27

39

12

G20

37

27

36

36

32

32

32

29

39

13

G20

31

36

33

34

38

28

30

37

33

14

21

50

29

21

49

30

19

50

31

15

19

50

31

16

55

29

17

48

35

16

16

51

33

17

56

27

16

51

33

17

16

55

29

16

59

25

15

56

29

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

EAI 115

- 2010
-

. 17 2010 2012 3
,
. / 2010 3% (P)
2011 6% (P) 2012 19%
(P) .
3 .

2010 3% (P), 2011 4% (P) 2012 10% (P)

.
[2] 17 / (%)

2010

2011

2012

G7

45

47

40

G7

37

45

39

G7

32

37

37

G7

32

41

31

G20

18

29

27

G7

30

33

26

EU

G20

35

39

23

G20

19

G7

23

18

14

10

G20

13

13

11

G20

15

12

12

G20

10

13

G20

-7

-4

-5

14

-31

-28

-29

15

-31

-39

-31

16

-35

-39

-35

17

-41

-43

-39

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

EAI 115

2.
1)
-
- 50% 47%
G2
.
2009
. 2009 2011
.
2012
.
[2] : (%)

48
45

46

48

49

42

50
47

44
37

38

40

40

41

30

2005(22) 2006(33) 2007(27) 2008(34) 2009(23) 2010(28) 2011(27) 2012(22)


)

2)
- 45%
- 44%

. 20
100~500 4,000
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

EAI 115

45%
. 23%
14% / 4%.
44% 21%.
17%, 14% / 3% .


.

[3] (%)

45

44

23

21
14

17

14 14
4

-
- +

.
20 ,
38% 30%,
15%, 14% / 3%.
54% 38%
16% (P) . 14% 13%
/ 6%.
.

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

EAI 115

51% 20%, 19%, /


8% 7%.
32%. 27%
7% 20% (P) . 25%
12% / 5%.

[4] / (%)

38

15

14

54

30

13

14

3
14

[5] / (%)

19


20

25

7
12

51
27

8
32

3.
1)
- 37% 27%
- > >
- > >
22
. G20
(K-POP)
,
.
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

10

EAI 115

37% 12.
,
. 52%
. 50% 47%.
34%, 25% 22% 37%
. 53% 52%
34%
. (45%)
(43%) (27%), (21%) (18%)
. 63% 43%,
36% 30% .
,
, , ,
. 46% 27% 19% (P)
42%, 41% 40%. ,
, , . 8%
12%, 15% 16%.
/ 15% 61%
. /
.

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

11

EAI 115

[6] (%)

37

36

57

52

50

25

22

18

15

40

43

16

42

34
25

56

63

13

43

34

36
30

40

21

39
45

15

27

61

34

26

41

23

54

25

56

19

34

47

12

24

30

39

30

43

34

24
8

18
43

16

30

30

53
36

12

55
39

52

20

42

24

50
16

41

24

34

50

30

25

58

46

19

54

22

35

12

52

21

26

41

47

57

54

57

19

32

46
25

23

41

36
34

16
15

12

39

61

18
21

37

28
18

32

45

26

16

27
21

20

34
33

36

21

16

58

52

33

27

15

57

35
50

53

28

19

34

21

34

27
8

47

13

63

55

36

2)
- 2011 > >
- 2011 > >
- 2011 84% 2012 57%

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

12

EAI 115

2011 2012 ,
, , , .
2011 42% 2012 63% 21% (P)
. 2011 36% 2012 52% 16% (P) .
16% (P) 7% (P)
.
, ,
. 2011 84%
2012 57% 27% (P) . 12% (P), 8%
(P) 7% (P) .
. 2011
50% 2012 28% 22% (P) .
10%(P)
.
.
2011 9% 2012 34% 25% (P)
5% (P) .

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

13

EAI 115

[3] (%)


2012(A)

2011(B)

(A)-(B)

63

42

21

52

36

16

43

27

16

30

23

25

19

52

46

34

29

45

41

22

19

27

26

43

42

34

33

53

53

50

51

-1

23

24

-1

18

19

-1

47

50

-3

34

39

-5

36

43

-7

21

29

-8

25

37

-12

57

84

-27

37

36


2012(A)

2011(B)

(A)-(B)

28
12
24
12
15
40
30
19
26
18
46
41
24
8
33
30
32
21
42
41
16
34

50
23
34
21
23
47
37
26
32
23
51
46
27
11
35
28
30
19
40
38
11
9

-22
-11
-10
-9
-8
-7
-7
-7
-6
-5
-5
-5
-3
-3
-2
2
2
2
2
3
5
25

27

32

-5

3)
-
-
() ,
.
5% (P) .
,
47% . 44% 38%. 73% 48%
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

14

EAI 115

53% . 62% 44% 31% .


55% (47%) (29%) .
70% 63% .
[7] (%)

73

70
63

62
47 44

48

55

53

47

44

38

31

43
29

:
:
:
:
:

- , 41% 44% 27%


- 22% 21% 28%
- 12% 14% 18%
, , ,
,
3 . .
44% 41%
27%.


.
28% 22% 21% . 18%
12% 14% .

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

15

EAI 115

[8] (%)

41

28
22 21

44

27
21
17

20

18
12

14
4

7
3

4) 17
- > > EU
- > >
- 62% 38% 33% 6%
17
. 75% 43%
32% (P) . , EU,
. 72% EU 67%, 63%
62%.
.
, , . 91%
79% 69%
. 64%
28% .

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

16

EAI 115

[9] 17 (%)

43

12

12

67

45

26

79

63

12

25

64

62

13

25

61

62

58

57

49

34

10

34

22

42

16

42

21

39

34

10

38

34

31

20
14

10 12

64

64
15

61

21

40
57
62

EU

26

25

13

62

25

12

63

79

39

42

30

69

25

31

53

11

38

16

42

33

91

17

22

12

12 13

14

15

40

33
25

58

20

12 10
11

53

30

46

69

43

91

17

12

13 12

72

EU

45

75

49
67

72
75

- 2011 30% P
- 12% P 5% P
17 2011
. 30% (P) , , , EU
20% (P) .
2011 20% 2012 58% 38%
(P) . , EU, , 20% (P)
.

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

17

EAI 115

[4] 2011~2010 17 (%)

2012(A)

2011(B)

(A)-(B)

38

68

-30

57

84

42

2012(A)

2011(B)

(A)-(B)

91

95

-4

-27

61

65

-4

66

-24

79

81

-2

62

85

-23

12

10

63

82

-19

39

33

EU

67

84

-17

64

53

11

31

47

-16

30

19

11

40

54

-14

53

41

12

72

84

-12

17

12

62

74

-12

69

54

15

20

31

-11

34

19

15

49

58

-9

25

17

75

82

-7

25

18

14

21

-7

EU

26

19

33

38

-5

42

22

20

10

12

-2

34

25

58

20

38

43

56

-13

45

34

12

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

18

EAI 115

4.
1)
/
.
50% . 47% .
(35%), (27%)
(25%) . 54%
. (35%)
(31%) . 57%
.

. 48%
62% .
, (31%), (26%)
(25%) . 51%
. , , ,
20% .
(49%) (37%) .
(35%)
(31%) . 57% .
50% .
47% . (35%),
(27%) (25%) .
54% .
41%
. 58% .
48%
. (40%) (33%) .
(39%) (39%) .
(47%) .
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

19

EAI 115

[5] (%)

20

13

50

10

47

27

19

25

27

35

54

15

17

19

31

35

18

57

16

48

20

23

62

13

14

25

26

13

31

51

16

18

10

22

22

26

22

49

37

19

31

35

18

57

16

20

13

50

10

47

27

19

25

27

35

54

15

17

23

16

17

41

58

12

14

13

29

10

48

10

11

40

33

39

17

39

47

15

20

13

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

20

EAI 115

2)
, ,
. 60% .
, , .
61% 33% . 4
40% .
17 ,
(84%), (74%) (68%) .
53% 49% 4% (P) .
(80%), (79%) (75%)
40% .
[10] (%)

33

20

47

34
4
62
38
11
50
37
20
43
23
40
37
15
54
32
48
23
29
61
27
12

11
9
15

62
60
51
44
24
55
47
46
38

42

10

48

25

67

10
28
15
26
29
24

79
69
61
18
37

27
32
33
45
47
30
26
25
38

49

16

35

84

10 6

74

13

74

68

67

17

56

54

53

52

50

49

42

34

10 15

18

18

14

56

EU

13

25

18

26

13

31

30

17

20

26

16
14

31
35

23
12

28
46

24

41
75

10 12

79

6 14

80

6 15
26
6
14
24
45

)
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

21

EAI 115

3)
, ,
. 70%
50% .
64% (50%), (49%), (48%) (47%) .
17 86%
. (53%), (52%), (52%) (50%)
. . 63%
(48%), (46%) (45%) .
35% 37% .
[11] (%)

31
9 5
18 7
29
26

86
76
61
51
3
33
30
40
10

53
42

57
46
42
39
38

53
50
48
37

19

50

10
22
64

31

39
50
10
12

32
21
47
48
49

28
29
20
25

89
75
64
50

36
46

12
33
10
13
14

26

17

18
21
31
37
47
9 16
10
26
25

42

25

33

86

9 5

53

52

21

27

52

21

28

50

49

22

29

EU

46

28

26

44

41

24

24

27

22

29

28

29

29

38

29

34

37

28

35

35

25

40

33

26

40

29

25

46

29

22

48

23
16

32
21

45
63

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

22

EAI 115

4)


. .
.
16% 63% .
58% 38% .
17 , (41%),
(39%), (38%), (35%) (34%).
88% 52% 50% .
[12] (%)

/
58

44
41
41
38
16
21

70
66
62
58
54
60
57
57
44
80
68
57
48

21
18 5
23
11
9
17

12
45
50
42
58
63

74
72

8 18
12 16
13 17
10
24
21
17
13
29
36
10
18
29
31
30

21

77
65

17

22
14
12
26

10 10
17 15
28
15
42
10

54

23

23

41

39

60

38

61

38

58

35

62

34

32

32

31

EU

3
3
1 10

54

15

64

57

18

73
40

16

64

16
10

50

23

50

10
50

61

30

44

52
64

34

53

45
88

)
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

23

EAI 115

5)
, , ,
.
2012 2011 ,
, , , 2011 10% .
10% .
, 34%
28% . , 14%.

[13]

19

20

18

/
31

37

28

35

60

7 12

19
41
26
81

64
1 10

91
88

10 12

79

10 15

76

25

9 14

77

6 13

19
19

81

26

21
81
68

54

11 8
10 23

49

21

50

19
30
37
59

(A)-(B)

16
29
21
6
24
11
18
4
15
34
7
3
8
7
8
20
6
1
9
30
13
37
32

3
22
14
13
10
9
7
6
4
3
3
3
3
2
2
1
1
0
-3
-4
-6
-11
-14

34
28

43

51

2011(B)

19
51
35
19
34
20
25
10
19
37
10
6
11
9
10
21
7
1
6
26
7
26
18

[14]

23

39

26

24

56
31

35
34

2012(A)

50

40
67

[6] 2012 2011

14

30

14

11

34
28
14

/ /

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

24

EAI 115

[]

I would now like to ask your impressions of some specific countries.
M1A. Please tell me if you think each of the following countries is having a mainly
positive or mainly negative influence in the world. ROTATE
at) China
01 Mainly positive
02 Mainly negative
VOLUNTEERED (DO NOT READ)
03 Depends
04 Neither, neutral
99 DK/NA
bt) France
ct) The United States
dt) The European Union
et) Japan
ft) Israel
gt) North Korea
ht) Canada

M1B. Please tell me if you think each of the following countries is having a mainly
positive or mainly negative influence in the world. ROTATE
at) The United Kingdom
01 Mainly positive
02 Mainly negative
VOLUNTEERED (DO NOT READ)
03 Depends
04 Neither, neutral
99 DK/NA
bt) Russia
ct) India
dt) Iran
et) Brazil
2012 by the East Asia Institute
2011 Global Top24 / Global Top 26

25

EAI 115

ft) Pakistan
gt) Germany
ht) South Africa
it) South Korea

ASK M3A OF A RANDOMLY SELECTED 100 RESPONDENTS FOR EACH COUNTRY


RATED AT M1t. ASK ONLY OF THOSE WHO SAY POSITIVE/NEGATIVE FOR EACH
COUNTRY AT M1
M3A. You said you thought [COUNTRY] had a mostly [POSITIVE/NEGATIVE] influence
in the world. Which of the following areas is most influential in making you feel that
way about [COUNTRY]? RECORD ONLY ONE ANSWER FOR EACH COUNTRY
at) China
01 Its foreign policy
02 Its traditions and culture including arts, music and food
03 The way it treats its people
04 Its economy, products and services
VOLUNTEERED (DO NOT READ)
05 OTHER (SPECIFY)
99 DK/NA
bt) France
ct) The United States
dt) The European Union
et) Japan
ft) Israel
gt) North Korea
ht) Canada

ASK M3B OF A RANDOMLY SELECTED 100 RESPONDENTS FOR EACH COUNTRY


RATED AT M1t. ASK ONLY OF THOSE WHO SAY POSITIVE/NEGATIVE FOR EACH
COUNTRY AT M1
M3B. You said you thought [COUNTRY] had a mostly [POSITIVE/NEGATIVE] influence
in
the world. Which of the following areas is most influential in making you feel that way
about
[COUNTRY]? RECORD ONLY ONE ANSWER FOR EACH COUNTRY
at) The United Kingdom
01 Its foreign policy

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

26

EAI 115

02 Its traditions and culture including arts, music and food


03 The way it treats its people
04 Its economy, products and services
VOLUNTEERED (DO NOT READ)
05 OTHER (SPECIFY)
99 DK/NA
bt) Russia
ct) India
dt) Iran
et) Brazil
ft) Pakistan
gt) Germany
ht) South Africa
it) South Korea

M5t. Thinking about the economic developments of the last few years, how fairly do
you think the benefits and burdens have been shared in [COUNTRY]: very fairly,
somewhat fairly, not very fairly, or not at all fairly?
01 Very fairly
02 Somewhat fairly
03 Not very fairly
04 Not at all fairly
VOLUNTEERED (DO NOT READ)
05 Depends
99 DK/NA

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

27

EAI 115

( 50% A .)
M1t.
.

( Rotation)

(
/
(

(
)

at

99

bt

99

ct

99

dt (EU)

99

et

99

ft

99

gt

99

ht

99

( 50% B .)
M2t.
.

( Rotation)

(
/
(

(
)

at

99

bt

99

ct

99

dt

99

et

99

ft

99

gt

99

ht

99

it

99

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

28

EAI 115

( 50% A .)
( M3A M1t
100 .)
M3A. [] [/]
. []
?

( Rotation)

[]
,

[]

[]

[] (
,
)

(
)

at

99

bt

99

ct

99

dt (EU)

99

et

99

ft

99

gt

99

ht

99

( 50% B .)
( MB3 M2t
100 .)
M3A. [] [/]
. []
?

( Rotation)

[]
,

[]

[]

[] (
,
)

(
)

at

99

bt

99

ct

99

dt

99

et

99

ft

99

gt

99

ht

99

it

99

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

29

EAI 115

18+

1000

2011.12.7~2012.2.1

804

2011.12.20~2012.1.20

18~69

1002

2011.12.21~2012.1.18

18+

1200

2011.12.12~22

18+

1000

2011.12.22~2012.1.12

18+

1021

2011.12.8~22

18+

814

2012.1.2~12

15+

1006

2011.12.27~2012.1.24

17~70

1035

2012.1.9~24

18+

1209

2012.1.4~12

18+

1000

2011.12.17~2012.1.18

18+

1638

2012. 1. 21~22

20+

1000

2012.1.2~18

18+

1000

2012.1.15~20

18+

1000

2011.12.19~27

18+

2344

2011.12.19~27

18+

1208

2012.1.1~9

18~70

1002

2011.12.13~28

18+

1000

2012.1.29~31

19+

8002

2012.2.7~17

18+

1001

2011.12.6~2012.18

18+

1004

2011.12.14~2012.1.18

18+

1. 45% Belo Horizonte, Braslia, Curitiba, Goinia, Porto Alegre,


Recife, Rio de Janeiro, Salvador, So Paulo .
2 15% Beijing, Beiliu, Chengdu, Dujiangyan, Fenyang, Fuyang,
Guangzhou, Hangzhou, Manzhouli, Quanzhou, Qujing, Shanghai, Shenyang, Shuangcheng, Wuhan, Xi'an,
Xining, and Zhengzhou .
3 24% Alexandria, Cairo, Giza, and Shubra El-Kheima .
4 27% Bandung, Jakarta, Makassar, Medan, and Surabaya
.
5 45% Kakamega, Kisumu, Machakos, Mombasa, Nairobi, Nakuru, and
Nyerid .

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

30

EAI 115

2012 EAI
EAI
EAI
EAI
EAI
EAI
EAI

114
113
112
111
110
109

. (2012. 4. 26)
4.11 . (2012. 4. 23)
4.11 . (2012. 4. 23)
. (2012. 4. 9)
"2012 1 " . (2012. 4. 9)
2012 1 . (2012. 2. 6)

2012 EAI
2012-04.
2012-03.
2012-02.
2012-01.

4.11 , (2012. 4. 25)


, (2012. 4. 25)
19 , (2012. 4. 25)
2012 : 2012 , (2012. 1. 5)
2011 EAI

6. () 4: 2010 : EAI
7. () ? : EAI

2011 EAI
201103-1.
201104-1.
201105-1.
201105-2.
201106-1.
201107-1.
201108-1.
201108-2.
201109-1.

" 4 ", (2011. 3. 17)


" ", (2011. 4. 12)
" , 30 ", (2011. 5. 10)
"4.27 ", (2011. 5. 10)
" : ", (2011. 6. 20)
" ", (2011. 7. 25)
" FTA : ", (2011. 8. 03)
" ", (2011. 8. 22)
"SMART(Swing, Middle, Ambivalent, Responsive, Tricky) ", (2011. 9. 21)

2011 EAI
94. 3 4 : ! . (2011. 2. 21)
95. 27 17 . (2011. 3. 7)
96. 2011 . (2011. 3. 28)
97. 4.27 . (2011. 4. 30)
98. 4.27 : . (2011. 5.30).
99. 10 . . (2011. 6. 7)
100.74 . (2011. 6. 27)
101. , : MB . (2011. 8. 8)
102. : .. (2011. 8.29)
103. . (2011. 9.26)
104.10.26 : (2011. 10.6)
105.10.26 (2011. 10.31)
106.FTA . (2011.11.28)
107.2011 . (2011.12.15)
108 2012 D-1 . . (2011.12.19)
l EAI EAI .
, .
l

EAI (02-2277-1683 102, 010-4280-3230, hwjeong@eai.or.kr)


EAI (02-2277-1683 105, 017-279-4536. cwc@eai.or.kr)

2012 by the East Asia Institute


2011 Global Top24 / Global Top 26

31