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Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge as clear Stars(high market growth, high market share). Hence, they should be retained and the investment in these companies should be increased Tata Chemicals and Tata Tea emerge as the Cash Cows (low market growth, high market share) and should be held on to for the time being Some of the Question Marks (high market growth, low market share) are Tata Teleservices, Voltas and Tata Communications