MULTITECH MARKETING SERVICE

PRESENTED BY

AHTISHAMUDDIN KHERO
AZAM ALI SHAIDA

INTRODUCTION
LEADERS DEFINE THE FUTURE OF ORGANISATIONS

LEADERSHIP STYLE AND BEHAVIOUR DEPENDS ON SITUATION, CIRCUMSTANCES & READINESS LEVEL OF EMPLOYEES
LEADERS HAVE THE ABILITY TO SAIL THROUGH ALL ODDS LEADERS RESPONSIBILTY TO KEEP THE EMPLOYEES MOTIVATED TO ENSURE SUCCESS OF ORGANISATION HE IS ALSO RESPONSIBLE TO MAINTAIN ABLE AND WELL TRAINED EMPLOYEES AS PERFORMANCE = ABILITY X MOTIVATION

HISTORY OF ORGANISATION
COMPANY WAS ESTABLISHED IN 1992 AS A KARACHI BASED SMALL DISTRIBUTION FIRM FOR PHARMA PRODUCTS & LOW END PERFUMES FOR 10 YEARS FOCUSED ON DISTRIBUTION HOWEVER AS PER THE VISION OF THE LEADERSHIP THAT EXISTED SINCE THE INCEPTION OF FIRM THE FOCUS TURNED TO IMPORTS & MARKETING OF HIGH END PERFUMES & COSMETICS IN 2002 INITIAL PRODUCTS IMPORTED & MARKETED COMPRISED OF 3M , DENTAL PRODUCTS & MID RANGE PERFUMES

PRESENTLY THE FIRM IS A SUCCESSFUL MARKETING OUTFIT WITH THEIR OPERATIONS SPREAD ACROSS MAJOR CITIES LIKE ISLAMABAD, LAHORE, MULTAN FAISALABAD & PESHAWAR

COMPANY BRAND & PRODUCTS

BRAND NAME --- SCENTSATIONS

DEALS IN INTERNATIONAL BRANDS LIKE :

- HUGO BOSS - CALVIN KLEIN - DAVIDOFF - AZZARO - ESCADA - VAN CLIFF - HERMES - KARAJA

- JOOP
- MONT BLANC

- CLARINS
- BORGIOUS

LOCATION OF OUTLETS
PARK TOWER EMERALD TOWER SHERETON HOTEL

PORT GRAND
DOLMEN MALL CLIFTON

DOLMEN MALL TARIQ ROAD

ORGANIZATION STRUCTURE
CEO DIR MNGR M/S MNGR A MNGR I MNGR A/HR A MNGR ISB A MNGR LHR A MNGR PSR A MNGR MLTN A MNGR FSLD

PERFUMES COSMETICS BRD MNGR BRD MNGR

LOW END PRODUCTS BRD MNGR

STRENGTHS- ORGANIZATION STRUCTURE

NO LENGTHY HIERARCHY - PROMPT DECISION SINGLE OPERATION CONCENTRATION ON CUSTOMERS IMPLEMENTATION ON OWNERS POLICIES AS CEO AND DIRECTORS ARE THE OWNERS STRUCTURE WELL INSTITUTIONALIZED SMOOTH FUNCTIONING & FLUID PROCESSES 2 WAY VERTICAL COMMUNICATION WELL INFORMED & UP TO DATE EMPLOYEES

LEVERAGE TO MANAGERS DECISION MAKING & FINANCIAL EXPENDITURE ENSURES EMPOWERMENT

WEAKNESSES ORGANIZATIONAL STRUCTURE

OWNERS AS CEO & DIRECTOR NO MANAGEMENT FROM OUTSIDE HENCE SETH CULTURE PREVAILS NO CHANCES FOR MANGERS FOR CAREER PROGRESSION DUE TO WHICH NO HIGHLY QUALIFIED, EXPERIENCED & PROFESSIONAL INDIVIDUAL WANTS TO JOIN THE FIRM

TOOLS FOR MOTIVATION

BENEFITS - 25 % OF BASIC PAY AS BONUS ON EID-UL- FITR - 25 % OF BASIC PAY AS BONUS ON EID-UL-AZHA - 50 % OF BASIC PAY AS ANNUAL BONUS - EMPLOY OF THE MONTH GETS RS 2000 CASH PRIZE - BIRTHDAY CELEBRATION WITH GIFT PAKAGE REWARD SYSTEM - FOREIGN TRIP TO MANAGER WITH FAMILY TICKET & HOTEL STAY

- HIGH PERFORMANCE EMPLOYEES ATTEND INTL SEMINARS & EXHIBITIONS

- ON SALE OF WORTH RS 100,000 RS 3000 AS INCENTIVE

TOOLS FOR MOTIVATION

COMPENSATION - 55 % OF BASIC PAY PER ANNUM AS GRATUITY

- MEDICAL FOR EMPLOYEE & HIS/HER FAMILY

- IN CASE OF SERIOUS INJURY ON JOB - FIN COMPENSATION

LOANS
- MARKUP FREE LOANS TO EMPLOYEES - LOANS GRANTED FOR MARRIAGE & MOTORCYCLES

THESE MEASURES ENSURE EMPLOYEE RETENTION & LOW TURN OVER RATES

LEADERSHIP STYLE
LEADERSHIP STYLE IS DEMOCRATIC THOUGH DECISIONS RELATING TO IMPORTANT TASKS ARE GIVEN BY DIRECTOR & CEO THE DIRECTOR & CEO PRESENT PROBLEMS, GET SUGESSTIONS & MAKE DECISION HOWEVER THE DEPARTMENT MANAGERS HAVE THE LEVERAGE FOR DECISION MAKING ON ROUTINE MATTERS WITH PRE ALLOCATION OF FUNDS & AUTHORITY TO SPEND TRANSFORMATIONAL LEADERSHIP STYLE WHEN FOCUS CHANGED FROM DISTRIBUTION TO IMPORT & MARKETING IN 2002. SINCE THAN TRANSACTIONAL BEHAVIOR IS RESORTED TO BY LEADERS

LEADERSHIP STYLE SUITED OR NOT

THE DEMOCRATIC LEADERSHIP STYLE SUITS THE ORGANIZATION

AS COMPANY SUCCESSFULLY ADAPTED CHANGE

THE COMPANY HAD ACHIEVED GROWTH OPERATIONS NOW SPREAD ACROSS THE MAJOR CITIES OF THE COUNTRY - ISLAMABAD - LAHORE - FAISALABAD - MULTAN - PESHAWAR

CONCLUSION
MULTITECH THOUGH SMALL BUT ONE OF THE MARKET LEADER SUCCESSFUL TRANSFORMATION FROM DISTRIBUTION TO IMPORTS & MARKETING UPWARD & DOWNWARD INTEGRATION AS IMPORTER AND RETAILER RESPECTIVELY COMPTENTLY EXTENDED OPERATION THROUGH THIS INTEGRATION MOTIVATION TOOLS APPLIED ARE FRUITFULL YET NEEDS FURTHER PROBE & IMPROVEMENTS

COMPANY ALSO NEEDS TO CURB PROMOTION STAGNATION THROUGH INNOVATIVE SOLUTION IN ORDER TO ATTRACT ABLE, QUALIFIED, EXPERIENCED & HIGHLY PROFESSIONAL MANAGERS

Q&A