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    Shah Vicky
    9 vues2 pages
    Fritolay aims at differentiating among its own brands interms of product taste design packaging and target audience. Itc Bingo positioned itself as an chips with Indian twist. Bingo! has 3 sub-brands in its portfolio each with unique values based on product differentiat ors.

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    Fritolay aims at differentiating among its own brands interms of product taste design packaging and target audience. Itc Bingo positioned itself as an chips with Indian twist. Bingo! has 3 sub-brands in its portfolio each with unique values based on product differentiat ors.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme TXT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    9 vues2 pages

    Untitled

    Transféré par

    Shah Vicky
    Fritolay aims at differentiating among its own brands interms of product taste design packaging and target audience. Itc Bingo positioned itself as an chips with Indian twist. Bingo! has 3 sub-brands in its portfolio each with unique values based on product differentiat ors.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme TXT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    Competitors Fritolay I. Lays II. Kurkure III. laher IV. cheetos V. uncle chips ITC I. Parle II. III.

    IV. bingo Smart chips Musst bites & stix Cheeslings

    (Other players) I. Balaji wafers II. Navrang Fritolay Its aims at differentiating among its own brands interms of product taste design packaging and target audience Pricing strategy -: Firtolay is consistent with other competing player as the market is driven by high implusive buyer of snack foods there Is a little dichotomy in pricing strat egy of major player One flavor sold primarily in southern Asia is called "Magic Masala". This flavor is very popular in India Beside Magic Masala, Flavors popular in India are "Ame rican Style Cream and Onion" and "Spanish tomato tango". "World Classic Salted" is available as well. Recently, Lays India introduced a contest to name new flav ors, and then invited the public to taste and vote on the best of them.

    Itc Bingo positioned itself as an chips with Indian twist.Intially offering were a mix of patato chips and fingers Pricing-: The main objective of itc was to compete Effectively with players who were already in the market. Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Sna cks.The brand is associated with youth, fun and excitement. It fulfills the cons umers need for variety and novelty in snacks.At present Bingo! has 3 sub-brands in its portfolio, each of which have unique values based on product differentiat ors. 1. Bingo! Potato Chips the crunchiest potato chips : 2. Bingo! Mad Angles "har angles se Mmmm 3. Bingo! Tedhe Medhe A twist in every stick Parle Parle entered in the chips market with its healthy variant called smartchips as they realized market trend of being more health conscious. Parle through smart c hips has curved out its own niche highlighting its USP of being baked rather tha

    n fried. Pricing -: It follows on going pricing strategy a. Simply salt b. tangy tamato c. crazy chat d. macho masala MARKET MARKET MARKET MARKET LEADER- frito lay 45% CHALLENGER- itc bingo FOLLOWERNICHE - parle snacks as its appeal to health conscious section

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