Journal of Macromarketing

http://jmk.sagepub.com/ An International Comparison of Environmental Advertising: Substantive versus Associative Claims

Les Carlson, Stephen J. Grove, Norman Kangun and Michael J. Polonsky Journal of Macromarketing 1996 16: 57 DOI: 10.1177/027614679601600205 The online version of this article can be found at: http://jmk.sagepub.com/content/16/2/57

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