Académique Documents
Professionnel Documents
Culture Documents
PART A
INDUSTRIAL PROFILE
COMPANY PROFILE
INDUSTRIAL PROFILE
The Growth
NDDB began its operations with the mission of making dairying a
vehicle to a better future for millions of gross roots milk producers. The
mission archived helped to launce ‘’Operation Flood’’, a programme
extending over 26 years and with the help of World Bank Loan India
become the world’s largest milk producing country. As per March 2001
India’s 96000 Dairy Co-operative are integrated thorough a three Tier Cc-
operative structure. The Anand pattern, which is owned by more than 10
million formers, procures an average of 1605 million liters of milk
Objectives of NDDB:
To sponsor, promote, manage, acquire, construct or control any
relation to dairying.
international agencies.
COMPANY PROFILE
2.1) Belgaum Milk Union
Today the union is procuring milk from over 435 DCSs (District
Co-Operative Societies) of which 319 are functional. Their Functional
DCSs of which 319 are functional. Their functional DCSs has shown
steady increase over the past few years with the member starting at 71787
in November 1997. The effort of the union on the procurement side has
lead to its procuring in an average of 461846 of its milk everyday.
Functions of BEMUL
• The main function of is to procure milk from villagers and pay
them the right price.
• To educate the villagers about milk and its quality
• To make’Nandini’ as a part of daily life.
• To provide good quality of cattle feed, fodder, veterinary properly
and in an efficient manner.
Objectives of BEMUL:
Providing hygienic and good quality of milk to the consumers.
To build the economic strength of the milk products in villages.
To eliminate middlemen’s in the business so that the milk products
receive there appropriate share of bread.
To educate the villages about the adulteration of milk and its
harmful effect on the body.
To see that every citizen becomes healthy by consuming good
quality of milk.
To make villagers self-viable and build self image.
MISSION STATEMENT
At BEMUL we Endeavor to satisfy the taste and nutritional
requirements of the customers. Through excellence in marketing by
BEMUL committed team, BEMUL committed to offering quality
products that provide best value for product.
QUALITY POLICY:
To ensure pure, hygienic milk and milk products through
continuous improvement of quality standards.
VALUES:
• Cleanliness
• Total quality maintenance
• Discipline
• Co-operation.
• Transparency
• Honesty
Arokya Dairy: it procures most of the milk from south side of the
Belgaum. It procures 10,000 litres of milk every day. It is located near
Desur a village of Belgaum district 10 kms away from city on NH4 A-
they supply most of the procured milk to the city.
Infrastructural facilities.
Infrastructural facilities of BEMUL are as follows.
Security facilities.
Canteen facilities.
Shifts facilities-3shifts per day.
Land 22 acres
Achievements or awards
No awards
DCS
Chilling
Storing
Pasteurization
Separation
Homogenization
Storing
Packing
Dispatching
Part-B
McKensy’s 7S Model
Part-B
Mc Kensy’s 7S Frame Work
The 7S model is better known as McKensy’s 7S, because the two
persons who developed this model, Tom Peters and Robert Waterman, have
been consultants at McKensy’s and Co. at that time. They published their 7S
model in their article “Structure is not Organization” (1980) and in their books
“The art of Japanese Management” (1981) and “In Search of Excellence”
(1982).
The model consists of seven elements. Those seven elements are
distinguished in so called hard S’s and soft S’s. The hard elements are feasible
and easy to identify. They are Strategy, Structure and Systems of the
organization. The four soft S’s are hardly feasible. They are highly determined
by the people at work in the organization i.e., Style, Staff, Skills and Shared
values
Board of Management
Managing Director
Procurement Administrati
Finance Purchase
& Input on
Manager
Supreden Security Deputy Assistant
t Canteen
Officer Manager Manager
Administ
Agricultur
Assistant Assistant
e
P&I Manager Attainde Security Account
Officer Helper
r Guards Assistant
Veterina
Extensio Assistant
ry Grade
n Officer s
Assistant I, II, III
Grade
I, II, III
Board of Management
Managing Director
MIS Manager
Marketing
Dairy
Deputy Assistant
Quality Transpor
Officer Manager Manager Manager Stores
(Productio Engineerin Control t
n) g
Operator
Clerks Helpers
s
Helpers Helpers
PRODUCTION DEPARTMENT
Production department is the main department wherein the raw material
is converted into finished into products. At BEMUL production department is
well planned & adequately equipped manufacturing set up where all the
necessary infrastructure is available. The quality of the product is also
dependant on the production procedure.
In BEMUL the raw milk is processed to form the good quality of milk.
During the processing the milk is differentiated depending on the contract of
FAT & SNF (Solids Not Fat)
The different types of milk different in quality are
1. COLLECTION OF MILK :-
In this stage the milk is bought from the various district co-operative
societies (DSC) to the main dairy in a can of 40 litters capacity in tempo’s or in
any other vehicles. The cans marked with two different colours to differentiate
between the cow & the buffalo milk. One the milk is bought to the main dairy it
undergoes into following process.
2. UNLOADING
The cans were unloaded is called as dock station. The cans are unloaded
from the vans manually.
3. ORGANOLEPTIC TEST
This test is carried out by a person manually without using any machines
but using his sense organs like nose & hence it is called as organoleptic test.
This test is conducted before the cans are weighed. In this test various sub-tests
are conducted like:
• SMELLING (ODOUR) TEST:-
A man at dock station or platform checks the acidic nature of milk by
smelling or tasting the raw milk. If the tasted milk has bad odors then the dairy
will pay lower rate to such society members than the normal rate.
• EXTRANEOUS-MATTER APPERANCES:-
• AICDIC TEST
As the payment to the suppliers or DSC depends mainly on FAT & SNF
content in the raw milk. The supplier may add sugar to the milk so as to
increase the FAT & SNF content. Hence to avoid this adulteration sugar test is
done.
Its procedure is 10ml of milk is shaken in a test tube & 1ml of
hydrochloric acid. Few crystals of resorcinol is mixed to it. The solution is
shaken well & heated for five minutes. If solution turns organ color it is
demanded that sugar is mixed to it.
• PESTEURIZATION:-
This step of production includes heating every partical of milk at 72
degree celcious in 15 seconds and it cold in less then 4 degree celcious. When
it is passing through pasteurization the cream is removed depending on the
quality of the milk required (standardization).
• PACKING:-
• STORAGE:-
The last but not the process is the whole of production process is
storage. The milk packed in 500ml and 1000ml pouches are arranged in the
crates. Each cater contain 10 litters of milk. This caters are stored in cold room
which has a temperature of about 5 degree Celsius or below.
ADMINISTRATION DEPARTMENT
• FUNCTOINS
1. Maintenance of attendance.
2. Establishment of billing.
3. Maintenance of service records.
4. Domestic enquiry.
5. To maintain shifts timing.
6. To look after recruitment process.
7. Conducting training to the new employees and also to the existing
once.
RESPONSIBILITIES OF ADMINISTRATION DEPARTMENT
• To look after the overall administration of time office management.
• Conducting training to the new employees and also to the existing once.
• To look after over recruitment process.
• To maintain shifts timings.
MARKETING DEPARTMENT
OFFICE WORK:-
1. Checking daily sales as per the respective agents.
2. Finding new areas where there is demand for milk.
3. Issuing tender and receiving application for opening new parlors and
agencies.
4. Fixing/organizing milk distribution routes.
5. Sending of milk / milk products as per the indent.
6. Keeping in track of the timing of vehicles and timely supply of milk.
7. Collection of cash from agents and depositing the same to the milk.
8. Attending complaints from the agents.
9. Meeting agents to solve their problems.
10. Draw new advertising strategy.
FIELD WORK:-
Sales promotional activities like advertisement in reality selling. The
product in the real marketing is very hard and tough job. The marketing officer
has to go the field and study the market and they have to plan the strategy. The
marketing mix plays a vital role while appointing the agents they take initial
deposit of Rs.2000 for Belgaum district and Rs.1000 in Goa. After receiving
deposit they issue bond to them. The bond consists of rules and regulation of
the union.
2. Strategy
3. System
Personnel policies:
There are around 240 employees working. There are various policies
followed. The Administrative department forms the policies.
Promotion:
Promotion is on the basis of seniority.
Other facilities:
• Shift allowance
• Canteen facility
5. Skills
These are the distinctive competencies that are present in the
organization it is the design and development of products quality and service or
viability of product. The employees in this organization also have all the
distinctive skills that are required for the undertakings of research and
development activities. The BEMUL is improving the employee’s skills and
techniques through motivating them and giving proper training to them also
through giving proper working condition.
6. Style
a) BEMUL has top to bottom or top down style system.
b) The style of organization is authoritarian. It means management cadre
follows authoritative.
The indicators of the style are:
• Follows rules and orders
• Reliable and dependable
Decision making parameter for day-to-day operation:
7. Shared Values
The core or fundamental values that are widely share in the organization
and serve as guidelines that are important, these values have great meaning
because they focus attention and provide broader since of purpose.
PART-C
SWOT ANALYSIS
Strength:
Nandini enjoys good image
Weakness:
Poor retail selling and consumer grievance handling
Threats:
No entry barriers for private players
PART – D
ANNUAL REPORT
To, profit
TOTAL 30,05,70,417.82 30,05,70,417.82
Grants 84,858.00
ANNUAL REPORT
Investments
B D C C BANK SHARE 4,36,102.00
BELGAUM DIST. CO. OP
UNION LTD. BGM 25,100.00
INDIAN FARMERS & F
OC OP LTD 1,00
I S B D HARAYAN 10,000.00
KMF SHARE 4,01,000.00 1,00
_______________
-----Continued
TOTAL
Income Statement :
Indirect Incomes
-----continued
4. To know about the types of milk and how can it will be stored in the cold
storage.
5. Proper manner of maintaining punch cards and every time alert security
centers.
7. Time Management.
BIBLIOGRAPHY
• www.nandni.coop.