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A PROJECT REPORT ON Comparative Analysis Of Frooti And Its Competitors In Rasayani

SUBMITTED BY MAHENDRA M PAWAR (MARKETING) ROLL NO B-14 Batch 2011 - 2013

UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING

UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI.

DECLARATION
I hereby declare that the project report entitled Comparative Analysis Of Frooti And Its Competitors In Rasayanicarried out at PARLE AGRO is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes.

Date: Place: Mumbai

Signature: _______________ Student Name: ___________

CERTIFICATE
This is to certify that the project entitled Comparative Analysis Of Frooti And Its Competitors In Rasayaniis successfully completed by Mahendra M Pawar during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070.

Date: Place: Mumbai Dr. Amit Aggrawal

ACKNOWLEDGEMENT
It is my privilege to express my gratitude and respect to those who guided and inspired me in the completion of this project.

I am deeply indebted to my project guide of the Kohinoor Business School Dr. Amit Aggrawal for giving me this opportunity to undergo my project in his esteemed

organization and for his timely suggestions and valuable guidance.

On the occasion of complete and submission of project,I would like to express my deep Sense of gratitude to college HOD .Dr. Ms.Bharati Deshpande for providing me the Platform of management studies

I also want to give thanks to Mr. Kapil Kumar.He constantly encouraged me and showed me the right path from day one till the completion of my project.

I am also thankful to Mr. Ravindra Satav. for helping me to proceed in conducting the survey and complete it on time.

I am grateful to the Director, Faculties, administrative staff and the librarian of Kohinoor Business School for providing me all the support required for successful completion of my project.

Mahendra M Pawar

INDEX
CHAPTER NO
1

CHAPTER NAME
INTRODUCTION
EXECUTIVE SUMMERY RESEARCH OBJECTIVES RESEARCH DESIGN AND METHODOLOGY SCOPE OF THE RESEARCH

PAGE NO
1 2 3 5

BACKGROUND OF TOPIC
INDUSTRY INTRODUCTION

6 8 12 13 13 14

PARLE AGRO PRODUCTS


FINANCIAL PERFORMANCE INDUSTRY SUSTAINABILITY BRAND EQUITY COMPETITORS OF FROOTI

PROFILE OF THE ORGANISATION


PARLE AGRO

18 22

ANALYSIS OF DATA

CONCLUSION AND FINDINGS


FINDING CONCLUSION

33 33

APPENDICES
QUEST IONNAIRE BIBLIOGRAPHY

34 37

Executive summary
Progress is a continuous process. It is relative and absolute. We cannot stop at a certain destination and declare that target has been achieved and we need not to go further. In this new are all the countries & their companies are trying their best to improve economic growth. This trend has created a very complex & competitive environment in the field of business, trend & win the race a new system of management is much needed. To fulfill this need a new field of modern science has developed very fast i.e. Master of Management Management. In this curriculum there are several phases, which have to be covered & compelled properly. The experience that I have gathered during this period has certainly provided me with an orientation which, I believe, will help me to shoulder my assignment successfully in near future. During this period, I have collected all the information of Competitive analysis of Frooti and its competitors through primary data which were available at the Mumbai. On the basis of my training program, I have tried my best to arrange my work in symmetric way. However to cover the detailed information in such a short period was not possible. Despite the inherent shortcomings of the study, a genuine attempt was made on my part see that the study was carried out in the right respective. Be it a big city or a remote village of India, the Parle agro name symbolizes quality, health and great taste! And this reputation has been built, by constantly innovating and catering to new tastes. Due to change in market scenario i.e. rising trend in Organized retailing, the distributors of Parle agro product would like to know where its products are better placed.

Objectives of the Study

1.

To evaluate the major competitors of frooti in the market. To determine is there is any relation between consumers age group Who likes frooti and price level of frooti.

2.

3. 4.

To know the satisfaction level of customers about prices of frooti. To know the how to improvement of advertising and campaign of frooti in the market.

Research Design and Methodology


The sources of data used in this project report are both primary and secondary data.

1. Primary data Primary data consists of original information gathered from sample size of 200 respondents residing in Mumbai, India. 2. Secondary data Secondary data consists of information that already exists and that was collected in the past for some other purposes.

Sample Design:

Size of Sample: The sample size selected for the research is 200 in the area of Mumbai

Parameters of Interests: The major parameter of interest is the subgroup of people who are working professional and web savvy having an experience in online shopping. The two other subsidiary parameters of interest are: o The respondent should also have an experience grocery shopping. o And the female respondent who have an online shopping experience.

Sampling Technique: Stratified sampling1. Stratification is the process of dividing members of the population into homogeneous subgroups before sampling. The strata should be mutually exclusive: every element in the population must be assigned to only one stratum. The strata should also be collectively exhaustive: no population element can be excluded. Then simple random sampling or systematic sampling is applied within each stratum. This often improves the representativeness of the sample by reducing sampling error.

Limitations:

1.

Some of the responses might be biased.

2.

Most of the survey was carried out in and around Rasayani.

3.

It is wholly based on primary data.

Scope of the study

The scope of study is limited to Rasayani and the sample size is 200.

1.

To increase sales of Parle Agro Products.

2.

To cope up with competition.

3.

To avoid advertising clutter.

4.

DATA SCOPE: - Data is collected from the Consumer.

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Industry Introduction

'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionery market in India, Parle has grown to become a multi-million dollar company.Parle Agro is a food and beverage company based in Mumbai, India. Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle Agro is a leading Indian Beverage Company, the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like 'Frooti, Appy Classic,Appy- Fizz, Bailley Packaged Drinking Water & Confectionery brands like Mintrox and Buttercup'. Parle Agro strength is our people who have worked towards making our presence felt throughout the country and all over the world through a strong Mumbai see network and well-developed strong infrastructure. Parle Agro has its factories located in Silvassa, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle Agro, success is
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a habit; where greater heights are achieved through consumer insight, sound business practices, marketing and sales innovation, with the focus on the consumer. 'Thinking consumer, Tasting success, Always' - that is what Parle Agro is all about. In the 1950s the undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc. under its registered brand name Parle. Over the years, the group split into three different companies Parle Agro, Parle Bisleri and Parle Products. Currently, all three are separate companies with separate ownership and management. They also have different products manufactured under them. All three companies continue to use the family trademark name Parle under which the current companies are named. Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become Indias favourite mango drink. It still has a leading market share. Mr. Prakash Chauhan is the Executive Chairman of Parle Agro. Schauna Chauhan is the CEO of parle agro . Alisha chauhan is the Director of parle agro . Nadia chauhan is the Director of parle agro . Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles In 2008, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands Buttercup Softease and Softease Mithai.
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Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry.

Parle agro products


Parle Agro Pvt. Ltd operates under three business verticals: Beverages fruit drinks, nectars, 100% Juice, sparkling drinks Water Packaged Drinking Water Foods confectionery, snacks 1. BEVERAGES Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packaging in India. Frooti is Indias favorite Mango drink and is ranked amongst the most trusted brands in numerous national surveys A) Appy ClassicLaunched in 1986 as an apple nectar and originally available in a white tetra pack with an apple and leaf graphic, today it comes in black tetra packaging. Appy remains the first apple nectar to be launched in India.

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B) Appy FizzLaunched in 2005, Appy Fizz is Indias first sparkling apple drink available in a champagne shaped PET bottle. Considered the Champagne of Fruit drinks Appy Fizz is a one of a kind product in the beverage market . Recently, Appy Fizz has been given a makeover in terms of a new packaging. Saint Juice: Launched in 2008, Saint Juice is available in three variants Orange, Mixed fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservatives.

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C) LMNLaunched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has no artificial flavors or preservatives. LMN works as an Emergency Lemon Refresher, and tastes closest to authentic nimbu pani.

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D) Grappo FizzLaunched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the sparkling fruit drinks category in India Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and has no close competition in the market. 2. 3. Snacks & Confectionery.

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E) Hippo HIPPO is a baked snack with the goodness of wheat. It is available in seven flavors from around the world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted. These baked wheat munchies have no added MSG, no GMO, no cholesterol and zero trans-fat.

FINANCIAL PERFORMANCE

In todays global marketplace, where growth via acquisition is prominent, the key to sustained positive financial performance is the ability to understand and respond to consumer demands and competitive pressures while reducing cost of production.

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INDUSTRY SUSTAINABILITY

Manufacturers want to have a positive impact on society and the environment. In addition, they want to turn sustainability challenges into business advantages. At the heart of a wellplanned sustainability program is the belief that corporate investment in environmental and social responsibility must strengthen business performance to be successful. It must reduce environmental impact, achieve genuine economy in the use of resources, deliver a return on investment, and enhance the equity of your company. Through automation, three major sustainability objectives can be addressed: Energy conservation and efficiency Environmental responsibility and resource management Safety for workers, machinery, processes and products

BRAND EQUITY

Customer loyalty is key to the success of your business, and maintaining customer loyalty is achieved through consistently manufacturing high-quality products, batch after batch. In doing so you add value to your brand

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COMPETITORS OF FROOTI

Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh Mango drinks currently account for 90% of the fruit juice market in India. Maaza currently dominates the fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti, manufactured by Parle Agro. History Maaza was launched in 1976 in India. The Union Beverages Factory, based in the United Arab Emirates, began selling Maaza as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. In India , Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. As for North America, Maaza was acquired by House of Spices in 2005.

Slice - Pure Mango Pleasure

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Brand History Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category.In 2008, Slice was relaunched with a 'winning' product formulation which made the consumers fall in love with its taste. Brand Advantage With the launch of Aamsutra campaign in 2008 along with a winning taste & most appealing pack graphics, Slice created disruptive excitement in the category and celebrated mango indulgence like no other.As a first ever by any brand in the Juice and Juice Drinks Category, Bollywoods reigning Diva, Katrina Kaif was signed on as the Brand Ambassador on Slice.

Brand History Tropicana was founded in Bradenton, Florida, USA, in 1947. And is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, it has matured into one of the most respected beverage brands. Today it is the World's no. 1 juice brand and is available in 63 countries. Since 1998, it has been owned by PepsiCo, Inc. Tropicana Premium Gold was re-launched as Tropicana 100% in year 2008.

Brand Advantage It continues to select the best in fruit to craft high-quality juices, create original products, pioneer innovative processes and explore new markets for its products. It is devoted
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towards a healthful lifestyle by ensuring that the products are naturally nutritious and provide the daily benefits that one needs.

DABUR REAL FRUIT JUICE Real has been the preferred choice of consumers when it comes to packaged fruit juices, which is what makes India's No. 1 Fruit Juice brand. A validation of this success is that Ral has been awarded Indias Most Trusted Brand status for four years in a row. Real is endorsed by PFNDAI The nutritional contents of Ral Fruit Juices & Nectars are endorsed by PFNDAI -- Protein Foods & Nutrition development Association of India.

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GODREJ JUMPIN MANGO JUICE The foods division of Godrej Industries produces and markets edible oils, vanaspati, fruit drinks, fruit nectar and bakery fats. The division has two state-of-the-art manufacturing facilities: at Wadala in Mumbai, the capital of the western Indian state of Maharashtra; and at Mandideep near Bhopal in the northern Indian state of Madhya Pradesh.

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PROFILE OF THE ORGANISATION

MISSION
We will be the leaders in our business by maintaining high quality, introducing new and

innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills. To provide consumers superior, wholesome agro based food and drink bands through which Parle can build a profitable; growth oriented organization.

HISTORY In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn't be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bangalore Parle also has factories in Bahadurgarh in Haryana and Neman in Rajasthan, which are the largest biscuit and confectionary plants in the country. Additionally, Parle products also have 7 manufacturing units and 51 manufacturing units on contract.

OBJECTIVE: To build successful channel relationships (vendor to partner) To assess the critical success factors when selling through distributors To outline terms and conditions for establishing partnerships To integrate sales and marketing objectives
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Quality Assurance

All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials. Rigid quality standards are ensured at every stage of the manufacturing process. Every batch of drink, packaged drinking water and confectioneries are thoroughly checked by quality experts using the most modern equipment.

Our drinks are made available in Tetra Packs and Pet Bottles which retains the freshness of the drink for a long time. The special technology used in the packaging keeps the drink fresh for a longer period of time. Owing to all these reasons, our products have been awarded with ISO certification. Thus we are engaged in providing the new generation consumers with healthy and delicious drink to refresh.

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Infrastructure

For the brands Frooti, Appy Classic and Appy Fizz, Parle Agro Pvt. Ltd. has strategically located manufacturing facilities at Patalganga, Bhopal, Chennai, Hyderabad and Ghaziabad. We have franchisee location at Kolkata, Guwahati, Ambala and Jharkhand. The locations of these units ensure a constant output and easy distribution. Each factory has state-of-the-art machinery with automatic packaging facilities.

The plant that produces Bailley meets the stringent requirements of the BIS norms comprising of chemical and microbiological tests. All the plants adhere to the recommended International Code of Practices and the General Principles of Food Hygiene.

The state-of-the-art plants also minimize the wastage and render high yield. We have strength of highly qualified and experienced team of dedicated engineers. These engineers along with our team of R&D professionals are constantly involved in innovating various techniques and methods to add value to the industry. The extensive distribution network, built over the years, is a major strength for our company, since it helps us to make available to consumers our products even in the most remote places. PRODUCT RANGE FROOTI Mango Drink APPY Apple Drink APPY FIZZ Carbonated Apple Drink BAILLEY Packaged Drinking Water

Primary Competitive Advantages


Products are manufactured under the most hygienic conditions The drinks are made available in a Tetra Pak and Pet Bottles Healthy and nutritious alternative which are also delicious Access to best quality fruits Strategically located manufacturing facilities
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State-of-the-art manufacturing plants An extensive distribution network

Memberships
Agricultural and Processed Food Products Exports Developments Authority (APEDA) Federation of Indian Chambers of Commerce and Industry (FICCI) Project Exports Promotion Council of India (PEPC)

Federation of Indian Export Organizations (FIEO) Standard Certification


ISO certification HACCP certification

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Analysis of Data

1) Where do you purchase frooti ? (a) General Store (c) Sweet Shop Option General Store Pan Shop Sweet Shop Canteen. (b) Pan Shop (d) Canteen. No. of respondent 84 56 50 10 Percentage 42 28 25 05

Percentage(%)
45 40 35 30 25 20 15 10 5 0 General store Pan shop Sweet shop Canteen Percentage(%)

Interpretation-

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2) Which brand of soft drink you deal in. (a) Frooti (c) Slice (e) Dabur Real Option Frooti Maaza Slice Jump in Dabur Real Others (b) Maaza (d) Jump in (f) Others. No. of respondent 65 36 26 22 26 25 Percentage 32.5 18 13 11 13 12.5

120 100 80 60 40 20 0

Percentage No. of respondent

InterpretationIn the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent soft drink which is found and other soft drinks are available i.e. Slice, Jump in, Dabur real.

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3 ) Which brand is the nearest competitor of frooti brand in your opinion? (a) Dabur Real (c) Slice (e) Others. Option Dabur Real Maaza Slice Jump in Others No. of respondent 13 84 75 25 03 Percentage 6.5 42 37.5 12.5 1.5 (b) Maaza (d) Jump in

Percentage(%)
45 40 35 30 25 20 15 10 5 0 Dabur Real Maaza Slice Jump in Others Percentage(%)

InterpretationAccording to the retailer the nearest competitor of Frooti is the Maaza and Slice. Other soft drink are the Jump in and other local fruits juice.

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4 ) Which company have better distribution network? (a) Frooti (c) Slice (e) Dabur Real Option Frooti Maaza Slice Jump in Dabur Real Others (b) Maaza (d) Jump in (f) Others. No. of respondent 60 54 40 16 20 10 Percentage 30 27 20 08 10 05

Percentage(%)
30 25 20 15 10 5 0 Frooti Maaza Slice Jump in Dabur Real Others Percentage(%)

InterpretationThe distribution network of the Frooti brand is good as regards to their near competitors like Maaza and Slice. According to the retailer point of view because the manufacturing unit of Frooti is found in this state.
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5) Which is most preferred size of the bottle by you? (a) 200ml (c) 500ml (d) 1500ml Option 200ml 300ml 500ml 1000ml 1500ml (b) 300ml (d) 1000ml (Use more than one tick) No. of respondent 65 40 29 45 21 Percentage 32.5 20 14.5 22.5 10.5

120 100 80 60 40 20 0

Percentage No. of respondent

InterpretationAccording to the given data it shows that the maximum selling of the bottle and TCA pack is in 200ml, 500ml, and 1000ml. So the best preferred size is 200ml and 500ml.

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6) You know the difference between branded and non branded soft drink? (a) Yes Option Yes No (b) No No. of respondent 170 30 Percentage 85 15

Percentage(%)
15%

Yes No

85%

InterpretationIn the market the maximum customer know about the branded soft drink so this is advantage for the soft drink brand in the market.

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7) What do you feel about the price of soft drinks (a) Very high (c) medium (e) Reasonable Option Very high High medium low Reasonable No. of respondent 24 70 51 36 19 Percentage 12 35 25.5 18 9.5 (b) High (d) low

35 30 25 20 15 10 5 0 very high high medium low very low

InterpretationAccording to the mostly retailer opinion the price of soft drink is high so the branded company need to change the price of the soft drink that helps to increase the sales.
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8) Do you feel a price reduction will increase the sales of branded soft drinks? (a) Yes Option Yes No (b) No No. of respondent 145 55 Percentage 72.5 27.5

Percentage(%)

28%

Yes No

72%

InterpretationIf the price of the soft drinks will reduced then the sales will be increase as per the given data.

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9) Which medium affected to you to buy? (a) Television (c) Display (e) campaign Option Television Magazine/Newspapers Display Hoardings campaign No. of respondent 75 40 30 25 30 Percentage 37.5 20 15 12.5 15 (b) Magazine/Newspapers (d) Hoardings

Percentage(%)
40 35 30 25 20 15 10 5 0

Percentage(%)

InterpretationIn the given data explain that the advertising media is the most prominent than other media so we can say that for improving sale of fruit soft drink should be use this media and that will affect the sale in the market.
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10) Do you think that aggressive advertisement further increase the sales volume of frooti? (a) Yes (c) No reply Option Yes No No reply No. of respondent 120 45 35 Percentage 60 22.5 17.5 (b) No

Percentage(%)
60 50 40 30 20 10 0 Yes No No Reply Percentage(%)

InterpretationAggressive advertisement is the beneficial promotional activities for the sale promotion. Maximum retailer are agree from the aggressive advertisement.

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11) What are your suggestion to improve the sale? (a) New scheme (c) Regular supply (e) Refrigeration system Option New scheme Advertisement Regular supply Credit facilities Refrigeration system (b) Advertisement (d) Credit facilities (Use more than one tick) No. of respondent 72 52 25 27 24 Percentage 36 26 12.5 13.5 12

120 100 80 60 40 20 0

Percentage No. of respondent

InterpretationAccording to retailer perception time to time new scheme should be provide and regular supply is necessary in the market that improve the sale. Company should also provide the refrigerator for the own product refrigeration.

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FINDING AND CONCLUSION

1.

In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent soft drink which is found and other soft drinks are available i.e. Slice, Jump in, Dabur real.

2.

In the market the most customer age segment is the 15 to 35. They are the prominent to visit the retail shop and purchase the soft drink. So the brand need to focus on this segment of customers.

3.

According to the mostly retailer opinion the price of soft drink is high so they Prefer Frooti.

4.

Aggressive advertisement is the beneficial promotional activities for the sale promotion. Maximum retailer are agree from the aggressive advertisement.

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QUESTIONAIRE

1) Where do you purchase frooti ? (a) General Store (c) Sweet Shop (b) Pan Shop (d) Canteen.

2) Which brand of soft drink you deal in. (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others.

3 ) Which brand is the nearest competitor of frooti brand in your opinion? (a) Dabur Real (c) Slice (e) Others. (b) Maaza (d) Jump in

4 ) Which company have better distribution network? (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others

5) Which is most preferred size of the bottle by you?


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(a) 200ml (c) 500ml (d) 1500ml

(b) 300ml (d) 1000ml

6) Do you know the difference between branded and non branded soft drink? (a) Yes (b) No

7) What do you feel about the price of soft drinks (a) Very high (c) medium (e) Reasonable (b) High (d) low

8) Do you feel a price reduction will increase the sales of branded soft drinks? (a) Yes (b) No

9) Which medium affect the sales most? (a) Television (c) Display (e) campaign (b) Magazine/Newspapers (d) Hoardings

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10) Do you think that aggressive advertisement further increase the sales volume of frooti? (a) Yes (c) No reply (b) No

11) What are your suggestion to improve the sale? (a) New scheme (c) Regular supply (e) Refrigeration system (b) Advertisement (d) Credit facilities

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BIBLIOGRAPHY

Websites: 1. 2. Books: 3. 4. 5. Statistical Method by S.P.Gupta. Research Methodology by C.R.Kothari. Methodology of research in social sciences by Krishna swami. www.isource.com www.frooti.com

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