QUESTIONNAIRE ON IS BRAND AND ITS IMAGE AND OFFERS IMPACTS THE CUSTOMER AND CONSUMER BEHAVIOR AND PURCHASE

DECISION
PROFILE
a) CUSTOMER/CONSUMER NAME -: _________________________________________ b) ADDRESS- __________________________________________________________ c) NAME OF STORE- ______________________________________________________ 1) WHICH OF THE COMPANY BRAND YOU LIKE? a) HUL ( ) c) ITC ( ) b) P & G ( ) d) GUODREJ ( )

e) DABAR f) NESTLE

g) MARICO h) COLGATE

2) WHICH BRAND YOU LIKE THE MOST? SPECIFY THE NAME ____________________________

3) WHAT ARE THE VARIOUS FACTORS WHICH AFFECTS YOURE BUYING BEHAVIOUR? a) PRICE ( ) c) FEATURES ( ) f) PRODUCT NATURE ( ) b) BRAND NAME ( ) d) PROMOTION ( ) g) SATISFACTION ( ) h) PACKAGING ( ) 4) ARE YOU SATISFIED WITH THE QUALITY AND PRICE OF THE PREFERRED BRAND? a) YES ( ) b) NO ( ) 5) HOW DO YOU CONSIDER THE IMPORTANCE OF THE PREFERED BRAND? a) QUALITY ( ) c) BRAND IMAGE ( ) e) EASY AVAILABILITY ( b) WARRANTY ( ) d) PRICE ( )

6) WHAT KIND OF PROBLEM DO YOU FACE WHILE PURCHASING/SELLING THE PRODUCTS? a) PRICE b) OFFERS ( ( ) ) c) BRAND LOYALTY d) CONSUMER TASTE ( ( ) ) e) SCHEME f)

7) IS THEIR ANY EFFECT OF ADD-ONS AND SPECIAL OFFERS ON THE CONSUMER PURCHASE? a) YES ( ) c) CANT SAY ( ) b) NO ( ) 8) WHEATHER THE CONSUMER LIKES TO SWITCH TO THE OTHER BRAND OR IF CONSUMERS GET BETTER OFFERS? a) Yes ( ) b) No ( ) 9) WHICH FACTOR FORCES YOU TO BUY THE PREFERED PRODUCT OF DIFFERENT BRAND? a) TASTE c) QUALITY e)ITS VARIETY b) PACKAGING d) PRICE f) EASY AVAILABILITY OF PRODUCT 10) GIVE RATINGS TO THESE FACTORS THROUGH WHICH CUSTOMER PURCHASE THE PRODUCT OF PREFERED BRAND 1 TO 5? a) BRAND LOYAL CUSTOMER b) BUYING BEHAVIOR OF CONSUMER c) WIDE RANGE OF VARIENTS d) 11) GIVE YOUR OPINION TO THE PRODUCT QUALITY AND IMAGE OF HUL BRAND? LOW MEDIAN HIGH a) DURABILITY b) FRESHNESS c) TASTE 12) GIVE RATINGS TO THE HUL OFFERS AND THEIR PRODUCT? a) EXCELLENT ( ) c) GOOD ( b) POOR ( ) d) AVERAGE (

) )

13) RATE THE FOLLOWING FACTORS ON A SCALE OF 1-10 CONSIDRING WHILE PURCHASING? RATING RATING a) QUALITY c) SCHEME b) BRAND d) PRICE 14) WHEATHER CUSTOMERS PREFER OFFERS OVER THE QUALITY OF THE PRODUCT? a) YES b) NO 15) WHAT ARE THE INTERNAL FACTORS AFFECTS THE CUSTOMER BEHAVIOR TOWARDS THE OFFERS? a) CONSUMER LEARNING c) ATTITUDE b) PERSONALITY d) MOTIVATION FACTORS

16) WHEATHER CONSUMER PREFER PRICE OVER OFFERS OR OFFERS OVER PRICE a) PRICE OVER OFFERS b) OFFERS OVER PRICE c) CANT SAY ORAL CARE 17) WHICH CLEANING TOOTH PASTE DO YOU USE? a) PEPSODENT/CLOSE UP b) COLGATE c) MISHWAK d) SENSODYNE

18) WHAT EXACTLY YOU LIKE ABOUT THE PRODUCT YOU HAVE CHOOSEN? a) TASTE c) IMAGE e)SATISFACTION b) FRESHNESS d) BRAND

19) IS THEIR ANY EFFECT OF OFFERS ON THE PURCHASE OF ORAL CARE ITEM? a) YES b) NO 20) WHICH TYPE OF CLOSE UP/PEPSODENT CLEANING TOOTH PASTE DO YOU LIKE? a) ACTIVE GEL c) WHITING TEETH e) SUPER SALT b) MINT d) GUM CARE f) DEEP ACTION