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Company Profile
Photographic equipment's manufacturer since 1961. Headquarter in Bangalore. 12 subdivisions all over India. Tie up with 20000+ retailers.
Market leaders since last 10 years. High competition from global giants like Nikon, Sony & Canon. Profit for the financial year 2010-11 is 220crores. Current market share is 30%.
Kodak, 12
Canon
Kodak other Nikon, 20 Sony, 22
WHY TO DIVERSIFY?
Market Growth rate of Photographic equipments industry is declining. In 2008 CAGR was 11.2 and 2010 it is 6.25%
Huge potential in lens and spectacle market. Market growth rate of lens & spectacles market is 20% and is expected to grow by 32% in next 3 years.
Indian spectacles & lenses market is worth around Rs.2700-3000crores. It is expected to grow over Rs. 6000 cores in next eight years. There are high margin on certain products with overall 300% between cost and retail price.
Reasons.
35% of Indian population are suffering from eye problems(432.5million). Approximately 94% of these wear spectacles, 8.5%wear contact lenses and 2.5 % wear both.
Number of users of spectacles & lenses are increasing due to change in lifestyle and environmental pollution.
Eye care
Polycarbonates lenses Advantages: U V protection.
Scratch Resistance Coating: Reduces the scratches in plastic lenses. Anti Reflection Coating Light Weight. Impact Resistance. High refractive index Less prismatic effect. Lenticular design.
Competitive advantage
Strong supplier network Best R&D team in industry. Devoted workforce Major retail network in the country. Establish brand name in photographic equipment. Sound financial base.
ESTIMATED COST
Factory leasing cost=96lacs Plant & machinery = 1.68crore
Production cost=4.15crore Selling and distribution cost =80lacs