Vous êtes sur la page 1sur 16

ZOOM-Tech

Sharp beyond innovation..


Presented by, Binit Kumar Jha Natansh Sharma Soumya MV

Company Profile
Photographic equipment's manufacturer since 1961. Headquarter in Bangalore. 12 subdivisions all over India. Tie up with 20000+ retailers.

Market leaders since last 10 years. High competition from global giants like Nikon, Sony & Canon. Profit for the financial year 2010-11 is 220crores. Current market share is 30%.

Market share overview


Market Share
other, 2

Kodak, 12

Zoom Tech, 30 Zoom Tech Canon, 14 Sony Nikon

Canon
Kodak other Nikon, 20 Sony, 22

WHY TO DIVERSIFY?
Market Growth rate of Photographic equipments industry is declining. In 2008 CAGR was 11.2 and 2010 it is 6.25%

Huge potential in lens and spectacle market. Market growth rate of lens & spectacles market is 20% and is expected to grow by 32% in next 3 years.

Indian spectacles & lenses market is worth around Rs.2700-3000crores. It is expected to grow over Rs. 6000 cores in next eight years. There are high margin on certain products with overall 300% between cost and retail price.

Reasons.
35% of Indian population are suffering from eye problems(432.5million). Approximately 94% of these wear spectacles, 8.5%wear contact lenses and 2.5 % wear both.

Number of users of spectacles & lenses are increasing due to change in lifestyle and environmental pollution.

Eye allergy due to dust mites and pollutants

PLAYERS IN LENS MARKET


This segment is highly unorganized with few organized players in the market.
50 45 40 35 30 25 20 15 10 5 0 J&J Ciba Vision Cooper Vision B&L Others

Eye care
Polycarbonates lenses Advantages: U V protection.

Scratch Resistance Coating: Reduces the scratches in plastic lenses. Anti Reflection Coating Light Weight. Impact Resistance. High refractive index Less prismatic effect. Lenticular design.

We are using Hoyalux iD lenses in spectacles

Competitive advantage
Strong supplier network Best R&D team in industry. Devoted workforce Major retail network in the country. Establish brand name in photographic equipment. Sound financial base.

ESTIMATED COST
Factory leasing cost=96lacs Plant & machinery = 1.68crore
Production cost=4.15crore Selling and distribution cost =80lacs

Miscellaneous expenses=40lacs Total expenditures per annum=7.99crore

Price of lenses per pair=rs900 Price of spectacles=rs700 Total revenue=13.20crore Profit=5.21crore

Vous aimerez peut-être aussi