M.B.A.

(Sem-I) DEC 2008 S-2009

First Semester Examination (New Course) Paper-II BASIC OF MARKETING Time: 3 Hours] 70 Instructions to the Candidates N.B. :- 1) Solve any five questions. 2) 1) Gone All Questions carry equal marks. are the days of aggressive are [Max. Marks:

a) A handi Cam b) Wedding dress of a Bride

5) Describe done on various, the bases basis of of market market

segmentation. How market targeting s segmentation? 6) Define Marketing Control. Describe the marketing control process. Explain the scope of marketing audit. 7) Write short notes on (Any two) a) Functional Approach to marketing. b) Components of Marketing Planning c) Customer satisfaction Vs. Customer Delight.

selling concept and consumer-oriented marketing concept. Marketers busy, at present, in understanding the implication of competitive marketing concept and social marketing concept Critically considering marketing.
2)

evaluate various

the

statement of

concepts

What

are

the

types Write

of a

marketing note on

organizations?

interdepartmental relations in modern business organizations. 3) Discuss the various types of macro and micro environmental forces influencing marketing decisions 4) What are the steps in buying decision process? buying : Imagine the process of

b) The trial balance of a firm is prepared as on 31 st December 2003.7116 following errors were found subsequently to have been com mitted. Pass journal entries to correct them.1 1) An amount of Rs. 1,000 was received from Mr. Das on 3 1 st Dec.2003 but had been entered in the cash book on 3rd January, 2004. 2) The purchase of an office table costing Rs. 3,000 had been passed through purchase day book. 3) Rs. 3,750 paid for wages to workmen for making furniture had been charged to wages account. 4) A purchase of Rs. 671 had been posted to the debit of the creditor's account of Mr. Panna as Rs. 617. 5) A cheque for Rs. 200 received from Mr. Joshi on account has been dishonoured on maturity and was passed to the debit of Allowances account. 6) Goods amounting to Rs. 1,000 had been returned by a customer and were taken into stock, but no entry in respect thereof was made in the books 7) Rs. 20,000 paid for the purchase of a motorcycle for a partner. Mr. Datta had been charged to miscellaneous expenses account.