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This is certify that the project work entitled CONSUMER BUYING BEHAVIOR TOWARDS
DIFFERENT BRANDS OF MOTORBIKES
MANAWALA, AMRITSAR in the fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION has been carried out under my guidance and supervision. This is further certified that is a record of bonafide and original work of the author and has not been submitted any other university or institute for the award degree.
Ms. VIMANJEET KAUR Lect. Project Guide Sai Technology Campus, Manawala, Amritsar
ACKNOWLEDGEMENT
I deem it as my personal duty to thank all those who proved indispensable in the completion of my project. I owe my gratitude to my esteemed project guide Ms. Vimanjeet Kaur, without whose valuable assistance, this project would not have been a reality. The valuable and timely assistance and support, as and when required has been always available. My thanks are due to all my teachers for inspiring me from time to time to undertake this project. I can never repay for my understanding and support of my parents and friends. I would also like to acknowledge my thanks to all other persons who have helped me directly or indirectly in my work are recipient of my gratitude.
Date: ________
ISHAVPREET SINGH
ii
DECLARATION
I Ishavpreet Singh hereby declared that I have prepared this project report CONSUMER
BUYING BEHAVIOR TOWARDS DIFFERENT BRANDS OF MOTORBIKES
in partial fulfilment
award of Master of Business Administration (MBA) from Sai Technology Campus, Manawala, Amritrar Affiliated to Punjab Technical University, Jalandhar under the guidance of Mr.Vimanjeet Kaur This project is compiled and submitted by me is my original framework. The findings in the report are based on the data collected by me while preparing this report. I have not copied the data from any previous report.
ISHAVPREET SINGH
iii
CONTENTS
TOPICS
1. Introduction 2. Objectives of Study 3. Review of Literature 4. Research Methology 5. Data Analysis & Interpretation 6. Finding 7. Conclusion 8. Suggestions 9. Limitations Bibliography Annexure
Page No.
1-8 9-10 11-14 15-18 18-53 54-55 56 57 58 59 60-63
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