Professionals

Making life easier for customers is the cornerstone of a successful business. Meet two people who have done this better than most.
ByDAVID WILES, JOJJE OLSSON PHoTo JAMES WASSErMAN, MuNSHI AHMED

HOW I DID IT

Global Blue makes shopping very easy

Less than four years ago Guo Ming cofounded Trip TM as Chinas first luxury travel club. From the very beginning Trip TM partnered up with Global Blue to offer tax refunds for its rich and shopping prone customers. Global Blue makes shopping very easy for our customers, especially since shopping is often one of their main objectives when travelling, says Guo Ming, the companys president. Trip TM will take its members on trips to exotic destinations like nepal and Antarctica. But Europe is still the most
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popular destination, given the abundance of fashion houses and high-end shopping. Also, in conjunction with Global Blue, Trip TM was able to offer special visits to Armani on a trip to Milan earlier this year. Around ten of the members wives were welcomed to Armani Casa by Armanis own president, who talked about the companys history and products. on the same trip, the members had a similar opportunity to visit the Max Mara flagship store in Milan, and get exclusive access to a limited collection that had not yet been launched.

Thanks to the cooperation with Global Blue, we have been able to develop from a high end travel club to Chinas most influential management platform for luxury products in just three years, says Guo Ming.

trip tm
Founded: 2008. Members: Several Chinese company CEos. Focus: Exclusive trips, member parties and shopping opportunities. Global Blue partner since: 2008.

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Guo Ming

President and co-founder Trip TM

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