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SWOT Analysis on GTN Textiles, Aluva

Presented by : Group 5

SWOT ANALYSIS

Strengths

W T

Weaknesses

Opportunities

Threats

SWOT ANALYSIS ON A COMPANY


S
Strengths & Weaknesses
Finance Production and Provisions Human resource management Marketing

Opportunities & Threats


Competition The Economy Government policies Technological innovations, new and obsolete products Social values and preferences

GTN TEXTILES, ALWAYE


GTN Textiles LTD, situated at Alwaye, was incorporated on August 02, 1962, and commissioned in 1964 for the manufacture of cotton yarn with a capacity of 12000 spindles. Vision Statement: The market place is the driving force behind everything we do, and we aim and achieve the highest level of customer satisfaction on a continuous basis in all our transactions."

Strengths

S
Established Product & Market Experienced and Committed workforce

Latest Technology

State of Art Quality Assurance

Financially Strong

Foreign Clients

Weaknesses

W
Lack of Regular Maintenance Partially Satisfied Employees

High Cost of production

Negligence Regarding the Safety of Workers

High Levels of Noise Pollution

Opportunities

O
Cheap Labor and Power Home Grown Cotton

Export Market

High Domestic Demand

Threats

T
Competition Inside the Home Market Competition From Foreign Market

Dependency On Monsoons

Volatile Market Conditions

S
Foreign Clients

O
Export market.

State of Art Quality Assurance

Export Market

Experienced and Committed workforce

High Domestic Demand

W
Price of Raw Materials

T
Dependency On Monsoons & Volatile Market Conditions

Lack of Regular Maintenance

Competetion from Home As Well As Foreign Market

Conclusion

SWOT Analysis conducted on GTN Textiles opened up the wide arena of opportunities which is available for the company for future improvements. It also revealed some major weaknesses of the company like safety of workers which can be improved with more training.

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