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McDonalds Attributes Value for Money Quality of Food Fast, Efficient Service Consistancy of food quality across Restaurants

Affordable Prices Good Good Very Fast

KFC

Pizza Hut

Good Good Fast

Good Good Slow

Yes Affordable

Yes Higher than McD

Slight Difference Higher

Presence of Restaurants across world Presence of Restaurants across India Presence of Restaurants Across Mumbai Variety of Food Product

Good Presence Good Presence ( Medium Presence (30,000 in 215 17000 in 105 (10,000 in 90 Countries) Countries) Countries) Good Medium Low Presence(250) Presence( 160 ) Presence(131) Very Good Low Presence Presence(46) Low Presence(16) (21) Limited Menu Limited Menu More Variety

Subway

Dominos

Good Good Medium

Good Good Medium

Yes Higher

Yes Higher

Good Low Presence(37000 Presence(9000 in in 100 Countries) 60 Countries) Good Very Good Presence(285 ) Presence(415) Good Very Good Presence(39) Presence(59) Limited Menu Only Pizza

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