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| 2012
.1
.2
.3
.4
14
4.1
16
4.2
23
4.3
28
.5
29
.6
30
.1:
.
.
:
:
% 1
.
.2
2.1
.
.
( )diminishing return
.
2.2 :
:
( ...)
:
.
.
( ) 1
.
( ...)
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2.2:
( ) .
2.2 :
.
:
-1 :
-2 :
-3 ( ).
.
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09
099 09
09
.
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( ) 499
0999
%5 = % 05 %09
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-4
10000 %5 %95
:
3502093094390955
3502093094390955
3502093094390955
3502049904059900
370
( )370
:
http://www.surveysystem.com/sscalc.htm
.
( )
(
( )
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1 1
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370
= 520
370
.% 95
( )Google
[1/ square root 370 multiplied by 100] :
( )370
.
.4 :
.
:
2.1 (:)Probability Sampling
:
4.1.1 ()Simple Random Sampling
4.1.2 ()Systematic Sampling
4.1.3 ( )Stratified Random Sampling
4.1.4 ()Cluster Sampling
4.1.5 ()Square block 1 Sampling
.
: ()
500
100
( )
500 ... 1
.
33
53
.
.
.
( )stratum
) (simple random
( )systematic
(.)Sampling Error
353
| stratum
1430
550
550
270
2800
51%
20%
20%
10%
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179
69
69
34
351
171
1433
.
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.
-2 ( )Disproportionate
.
.
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).
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-2
.
-3
: 3000
300
10 .
-4
300 3000
60
20
7
()7+20
27 ()7+ 27
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60 :
125
118
111
104
97
90
83
76
69
62
55
48
41
34
27
81
74
67
60
53
46
39
32
25
25
160
153
146
139
132
186
179
172
165
158
151
144
137
130
123
116
109
102
95
88
291
284
277
270
263
256
249
242
235
228
221
214
207
200
193
50 3000
.
.
.
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:
.
:
.
()Geodemographics Socio-economic descriptors
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.
.
... .
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:
-1 .
-2 ()
-3 .
.
( ) .
1000.
()
.
.
0
.
4.3
( )4.2.1
( )Online Panel
(
...)
.
( )
Google Consumer Surveys
09
Google
consumer
Survey
( )
.
.5 :
9 9
( = ) 54
09
24 - 15
3
2
2
34 - 25
3
2
2
45 - 35
2
1
1
)
.
(.)4.2.3
.6 :
:
.1
2008
2. ESOMAR Handbook of Market and Opinion Research 4th edition.
3. Research Methodologies (Sampling) (.ppt) course by Dr.Aurangzeb Z. Khan
4. http://en.wikipedia.org/wiki
:
0495 0094/. . ( ) .
Synovate 0999 0900 0900
Synovate Ipsos Ipsos
.0900
00 0900 .
m.sbeai@gmail.com
http://twitter.com/msbeai
http://sa.linkedin.com/in/almohannadalsbeai
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