Anna Karenina

The process of the film industry

By Maddy Parke

Production
A list actors such as Aaron Johnson, Jude Law, and Keira Knightly Based on a classic novel A director (Joe Wright) known for a period drama which suits the target audience of this film Academy award and oscar winner composer Dario Marianelli Famous locations such as the romantically set Moscow

Marketing
The marketing methods used for Anna Karenina are traditional advertising methods that its target audience of middle aged adults would most consume, such as Cinema Newspapers (Guardian, the Times) Television advertisements Billboard posters Bus advertisements

Here is a poster used to advertise Anna Karenina. It However, there are also more modern marketing techniques has a clear romantic and through social networking sites theatrical element which it wants to be clearly portrayed such as facebook to appeal to the few younger members of its to its target audience. target audience

 The main distributers are Focus Features in North America However Universal pictures hold the rights to distribute it in the UK The film was first released in the UK before America, and is set to be released later in other countries. Certificate of a 12 so although not necessarily aimed at a younger audience, it is open to a wider audience. Released in the UK on the 7th of September, available to buy on DVD in February/march

Distribution

Exhibition
Anna Karenina has been exhibited in 497 cinemas, including the majority of key chain cinemas such as Odeon and Vue Whilst being shown in 497 cinemas, it grossed approximately 870,800 on its first weekend It will also be released onto Blu-Ray and DVD It will also be available to rent and stream online through sites such as Love Film