APPAREL MERCHANDISING APPAREL MERCHANDISING Retail/Wholesale Marketing Strategies Relate to Channel distribution.

Developing retail strategies Selling distressed merchandise in outlet store.

Examples: VF Corp. using Dual-distribution system (ownstores+traditional discount, specialty, or department store), Lands End(Internet + catalogue)

Developing wholesale market strategies

A place where a group of apparel manufacturers is showingtheir product lines for sale at wholesale.

MAGIC International trade show in Las Vegas (twice a year)

Target of the wholesale force-> Retailers ->target consumers.

Sale reps (2 types)

Inside sales rep.

Outside sales rep.

QR Partnering arrangement DOMESTIC AND INTERNATIONAL MARKETS Domestic marketing is the marketing practices within a marketer's home country. Foreignmarketing is the domestic operations within a foreign country (i.e., marketing methods usedoutside the home market). Comparative marketing analytically compares two or morecountries' marketing systems to identify similarities and differences. International marketing studies the "how" and "why" a product succeeds or fails abroad andhow marketing efforts affect the outcome. It provides a micro view of the market at thecompany level.

Multinational, global , and world marketing are all the same thing. Multinational marketingtreats all countries as the world market without designating a particular country as domesticor foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However,the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications. Domestic marketing is usually considered easier because a company already understandslocal/country customs and norms. The focus, then is effective marketing.International marketing is usually more difficult because literal translation often can turn off prospects. My favorite example of this is when I was doing work for a Japanese company