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  • A Case Study of Volkswagen

    Transféré par

    Minakshi Goyal
    8 vues5 pages
    Volkswagen entered the Indian passenger car market in 2001 by launching its car brand-skoda. In 2007,the company have two other brands including Audi and Volkswagen. On dec,2009 Volkswagen announce to sales its iconic car,beetles and emphasize on recognition of Volkswagen.

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    Volkswagen entered the Indian passenger car market in 2001 by launching its car brand-skoda. In 2007,the company have two other brands including Audi and Volkswagen. On dec,2009 Volkswagen announce to sales its iconic car,beetles and emphasize on recognition of Volkswagen.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    8 vues5 pages

    A Case Study of Volkswagen

    Transféré par

    Minakshi Goyal
    Volkswagen entered the Indian passenger car market in 2001 by launching its car brand-skoda. In 2007,the company have two other brands including Audi and Volkswagen. On dec,2009 Volkswagen announce to sales its iconic car,beetles and emphasize on recognition of Volkswagen.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 5

    A CASE STUDY

    VOLKSWAGENS MARKETING STRATEGY IN INDIA

    INTRODUCTION
    Industry : Automotive Founded: 28 may 1937 Founders: Ferdinand Porsche Head quarters: Wolfsberg,Germany Area served: Worldwide Product: Cars Parent:Volkswagen group Revenues: 94.7 billion (2011)

    SUMMARY
    Volkswagen entered the Indian passenger car market in 2001 by launching its car brand-skoda. In 2007,the company have two other brands Audi and Volkswagen and after the company offered three brands including Skoda,Audi and Volkswagen in 2009. On dec,2009 Volkswagen announce to sales its iconic car,beetles and emphasize on recognition of Volkswagen.

    MARKETING MIX ELEMENTS


    PRODUCT PRICE PLACE PROMOTION

    CONCLUSION
    Understand the dynamics of the Indian passenger car market.

    Examine the growth strategies of Volkswagen group India over the years. Analyzing the market strategies of Volkswagen group India. Study the future prospectus of Volkswagen group India.

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