Importance of Media (written by Danish Raja, Bahawalpur)

All of us are now a days very well aware of the fact that what is
media, What`s the function and for what purposes media have been
developed. But, my friends, I want to discuss with u my views
about the importance of media. No body can deny the importance
of media. Because we developed a lot with the help of its
guidelines.
We know that newspapers , Radio, and then the most advance
picture is television and internet etc. In human history man was
nothing, no society, no social activities, no relationships among the
people. They were just like the animals. Gradually at one part of
the world people started to develop and educate but whole world
had no idea about it. They were doing their own business. There
were no intractions among different types at that time, then the part
where education spread they became civilized they thought about
the relationships they realized the importance of communication
among themselves, because it was the need for the prosperity and
even for the survival of life. Coming back to the point, newspaper
started and by the pessage of time radio and television were
invented. In early, newspapers played a very important role but
when radio, television and then major invention of 21st century
internet came into existence then every one was stunned to see the
dramatic results of the media. It changed the minds of the people.
The word GLOBAL VILLAGE is given to the world just because
of media. In the history, we can see that a lot of impossible works
have been done with the help of media because it has the ability or
we should say power to mould the minds of the people. It is also a
negative points that at so many time in history media persons have
played with the minds of the innocent people. But now a days, its
very difficult to create a wrong idea/thoughts with the help of
media because media itself has made man educated and trained
with a lot of channels imparting knowledge and information to the
general public and now its not easy to disturb the life because a lot
of channels have provided the source to confirm it. Now persons
first see the source whether it is acceptable or not and then they
believe. So overall we can say that media is growing with better
environment of competition. We know very well that if there is the
atmosphere of good positive competition then the products
automatically improve and gradually we are able to find the best
product.
Friends media is providing (if we talk about the television) a lot of
channels for every field of life. Mostly we want to know what is
going on around us and so we find a lot of channels which are
specially made for this purpose. You not only watch your regional
news but can also watch the international news and affairs because
regional, national and international channels are covering all these
aspects.
Sports channels are there for the persons who have keen interest
for sports. You can see live games which are being played in any
part of the world. If you are very much tired and want to relax
yourself you can play with remote and then find a lot of music
channels and comedy programs. This activity will remove your
tension and fatigue and you will feel quite easy and comfortable
and then ready to go for another assignment.
Now media is also acting as a good physician (doctor). You can
solve a lot of medical problems by following the advice of your
family doctor (media) in your vicinities through watching such
programs.
Religion is also very important in the life of people. Now channels
are available which are providing totally religious programs and
are fulfilling the demands of the people who prefer to watch
religious programs.
We can’t forget the economy and business sector. A lot of channels
are there which are guiding us about the business trends and
economy.
Most important thing for a student is education. Now channels are
available for this purpose. Different universities and educational
sectors have launched their educational channels.
So we can say that media overall is playing very active roll for
educating, training, guiding and entertaining the people and
providing awareness to the general public.
we should seriously think about the revolutionary changes in the
media and work for the improvement and better future of this
sector.