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  • Kids Toilet Soap - "Bubbles": Product Catalogue

    Transféré par

    blazeweaver
    28 vues12 pages
    This document outlines the marketing strategy for a new kids' toilet soap brand called "Bubbles". The soap will come in shapes of popular cartoon characters and be available in pink, blue, and white. The objective is to create a new market for kids aged 6-12 and gain market share from competitors. The strategy involves using character shapes and low prices to attract customers in an offensive warfare approach. Promotions will include advertising on kids' channels, websites and social networks as well as in schools, malls, and partnering with fast food restaurants. The soap will launch in major cities across India.

    Description originale:

    Titre original

    Bubbles

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    PPT, PDF, TXT ou lisez en ligne sur Scribd

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    This document outlines the marketing strategy for a new kids' toilet soap brand called "Bubbles". The soap will come in shapes of popular cartoon characters and be available in pink, blue, and white. The objective is to create a new market for kids aged 6-12 and gain market share from competitors. The strategy involves using character shapes and low prices to attract customers in an offensive warfare approach. Promotions will include advertising on kids' channels, websites and social networks as well as in schools, malls, and partnering with fast food restaurants. The soap will launch in major cities across India.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    28 vues12 pages

    Kids Toilet Soap - "Bubbles": Product Catalogue

    Transféré par

    blazeweaver
    This document outlines the marketing strategy for a new kids' toilet soap brand called "Bubbles". The soap will come in shapes of popular cartoon characters and be available in pink, blue, and white. The objective is to create a new market for kids aged 6-12 and gain market share from competitors. The strategy involves using character shapes and low prices to attract customers in an offensive warfare approach. Promotions will include advertising on kids' channels, websites and social networks as well as in schools, malls, and partnering with fast food restaurants. The soap will launch in major cities across India.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 12

    Kids Toilet Soap Bubbles

    Product Catalogue

    Our Product- Bubbles


    Physical

    Attributes

    Shape:
    Ben 10 Powerpuff Girls Doraemon Shinchan ChotaBheem

    Colour : White, Pink, Blue

    Chemical Composition

    Perceptual Mapping

    Marketing Strategy
    Objective

    to create a new market for age group 6-12 to grab competitors market share (zero sum game)
    Strategy

    Offensive Warfare
    Avatar Shape vs Normal Shape Low Price vs Premium Price

    MARKETING STRATEGY

    Tailoring the Mix Product

    Name- BUBBLE Packaging- Semi-transperant with the design visible Creative puzzle Cosmetic

    Price

    Premium price

    Marketing strategy
    Promotion
    Advertising - In mass media:

    newspapers Kids channels :- pogo, disney, sonic and hungama Kids game site:- in.com, miniclip.com , zapak.com Social network :- facebook and orkut.

    Others Hoarding Digital screening in malls Branding in playzones food joints Malls Theatres Amusement parks Tie up with KFC and Mc.Donalds

    Sales promotion
    Issuing bubbles bags and accessories in schools Issuing free ben10 watches/ shinchan/ doremon/ powerpuff girls/ dona toys with every pack of 5 soaps Discount on 5 pack soap Attracting colors Cartoon shaped soaps

    Advertisement casting children and dubbed in various regional languages Launch planned in Delhi, Mumbai, Gujarat, Chennai, West Bengal Conducting painting competition for kids

    Bubbles

    Thank You !!

    Thank You !!

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