Swot analysis of big bazaar

Strengths 1. High brand equity enjoyed 2. State of art infrastructure 3. A vast variety of stuff available under one roof 4. Huge investment capacity 5. Biggest value retail chain in India 6. Facilities such as online banking and delivery of goods 7. Every low price which attract customers

Weakness 1. unable to meet store opening targets on time 2. Perception low price=low quality 3. Overloaded during offers 4. Longlines at billing counters which is time consuming

Opportunities 1. a lot of scope in India organisation retail as it stands at approximately 4% 2. Increasing mall culture in India 3. More people these prefer to visit big stores where they can find large variety under one roof Threats

1. Competition from other value retail, reliance, other marts 2. Unorganised retail also appears to be threat to big bazaar 3. Changing government policies 4. International players looking to foray India

MORE RETAIL STORE

Strengths 1. Strong in store brands 2. Various detail formats 3. Brand equity enjoyed

Weakness

1. Limited geographical presence 2. Weak financial position 3. unable to meet store targets on time

Opportunities 1. Preference to private labels 2. Boom in India retail industry scenario

Threats

1. Supply chain bottlenecks 2. Increase in retail shrinkage

PEST ANALYSIS Political and legal factors a) A stable government at the centre will facilitate speedy economic recovery and create an encouraging investment climate b) Problems of getting subsidy from octrai and on different taxes like land, water taxes

Economical:

A) India one of the fastest growing economies(6-6.5% GDP

growth rate) B) Retail Industry to grow to 300 billion by 2010 C) Increase in the investment on IT with focus on cost minimization

Socio-Cultural Factors:

a) Increase in Nuclear families b) People prefer to shop in local stores with the reasonable prices c) Increase in working womens proposition

d) Increase in young proposition

Technological

A) Technological development for fast billing and service B) Better application of information technology in the modern retail industry, like in supply C) Chain management, store management, point of sale and customer relationship D)