ASHOKRAO MANE GROUP OF INSTITUTIONS,MBA VATHAR

PRESENTATION ON

MODELS OF CONSUMER BEHAVIOUR .

PRESENTED BY

MR.- PRAVIN PATIL MR.-PRAVIN KHOT MR.-AMRUT GUTTEDAR

CONTENTS
Meaning of Consumer Behavior
Models :-

Psychoanalytic Model Sociological Model Nicosia Model

Definition of consumer behavior:

All psychological ,social and physical behavior of all the potential consumers as they become aware of evaluate, purchase, consume and tell others about product and services.

PSYCHOLOGICAL MODEL

Psychological model:We all know various factors influences buying behavior, there are various stimuli that encourages the human being for purchase. Psychological model deals with factors such as motivation and needs. Motivation:Motivation is metal phenomenon, motivation is goal . It is the driving force behind human behavior. Basic is to protect, satisfy and enhance himself. reacted behavior.

Definition of psychological model : To most psychologists, need is a psychological feature that arouses an organism to action toward a goal, giving purpose and direction to behavior.

Sociological Model
Society Influence Group Influence Social Class Influence

NICOSIA MODEL

Nicosia Model
It is developed in 1966 by Francesco Nicosia It is also known as system model Stimuli as a input & human behavior as output

Fig.: Nicosia Model

Thank You