Topic name : BRAND WAR Class : MBA A/1 Presented by: Bhoomika shah(9) Palak Narang (60)

Sales promotion technique.

It involves the comparison of product with the competitors product. It drives sales by comparing the features or services of a brand with that of its closest competitor.

To generate attention and larger number of views. To make certain claims. A way to let down the competitors product.

VS

Initially Tide was trailing behind Rin but since 2007, sales picked up, and its market share rose posing a threat to HUL whose share started eroding. In December 2009, introduction of lower version of TIDE for rural market. HULs aggressive response to P&G.

Rin launched a commercial in February 2010 comparing Rin

and Tide naturals. The ad goes this way. Thus claiming better whiteness than tide naturals at an affordable price.

P&G takes HUL to court over Rin advertisement. It filed a case of injunction, based on disreputation. P&G has filed a case in the Calcutta High Court

against Hindustan Unilevers for injunction, based on

disreputation.

The spokesperson of HUL says this claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories. HUL had engage P&G directly, backed by laboratory data and

certification of a superior quality product.

Advertisement was banned .

Truth of tide naturals.

Consumers disregard towards blatant approach by HUL.

Claims of RIN were indirectly accepted.

Every coin has two sides. Comparative advertisements are important to make people aware. It can prove to unethical if the claims are misleading.