STRATEGIC MANAGEMENT

Course Code: 03 Course Objective:

At the end of course the student will understand: The principles of management and their relevance in business, Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis, Difference between traditional and contemporary business management, Globalization, Ethical issues, Corporate vigilance.

MBA 201

Credit Units:

Course Contents:
Module I: Introduction Socio-economic environment of business; Mission, vision and strategic implications of company decisions; Evolution of strategic management paradigm; Concept of Corporate Strategy; Strategic response to changes in business environment. Module II: Strategic Analysis Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile (SAP), Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario analysis and SWOT Analysis. Module III: Strategic Choice Traditional Approach Strategic Alternatives, Various models BCG, GE Nine Cell Matrix, Hofers Model, Stricklands Grand Strategy Selection Matrix; Porters Model of competitive advantage and its implications Module IV: Offensive and Defensive Competitive Strategies. Industry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of offensive strategies; strategic vision vs. strategic opportunism; Coevolving, patching, strategy as simple rules. Module V: Globalization and Ethical issues and their impact on strategy Concept of Multinational, Global, International, Transactional companies. The role of global village concept in strategy formulation. An introduction to corporate ethics, Why firms should make ethical choices.

Examination Scheme:
Components Weightage (%) C 10 A 5 CT 15 EE 70

Text & References:

Text:

Ramaswamy and Namakumari, 1999, Strategic Planning: Formulation of corporate strategy text and cases, 1st Ed. Macmillan India Ltd., Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw Hill. Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI References:

Pearce John A & Robinson R.B, 1997, Strategic Management: Strategy Formulation and Implementation, 3rd Ed., AI.T.B.S. Publishers & Distributors Regular reading of all latest Business journals: HBR, Business World, Business India, Business Today