Creative Conversation 2: Marketing Charlottesville as a Creative

Community

I. Arrivals, Lunch, and Informal Networking (12:00 – 12:15)

II. Welcome Remarks (12:15 – 12:20)

Introduction to PCA, including the organization’s marketing initiatives and

goals for the Creative Conversations series. An overview of the conversation
agenda is provided.

III. Participant Introductions (12:20 – 12:30)

Participant introductions, including names and organizational/community

affiliations.
(1 minute or less per participant.)

IV. Group Discussion of Marketing Charlottesville as a Creative

Community (12:30 – 1:00)

Roundtable discussion of marketing Charlottesville as a Creative Community,

with guiding questions provided by PCA. Group notes taken, and key
issues/questions will be identified throughout discussion.

V. Break-out Group Analyses (1:00 – 1:20)

Break-out groups delve deeper into key issues/questions raised in roundtable

discussion. Each group selects a note taker to record small group idea
exploration.

VI. Presentations and Responses to Group Analyses (1:20 – 1:40)

Break-out group presentations to share thought processes. Other participants

provide feedback, raise additional questions, and make connections with
other issues. (6 minutes or less per group.) PCA takes synthesis notes to
outline overarching themes and recurring questions.

VII. Synthesis and Summarization of Conversation (1:40 – 1:50)

Identify most important and useful topics of the conversation – for PCA, for
the network of Creative Conversation participants, and for the community at
large. PCA offers options for additional gatherings and collaboration.
VIII. Closing Remarks & Program Evaluation (1:50 – 2:00)

Piedmont Council of the Arts sincerely thanks Creative Conversation

supporters:
PCA Members, Harvest Moon Catering, City of Charlottesville,
and Charlottesville Podcasting Network.