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ITC's foray into the Foods business is an outstanding example of successfully blending multiple internal competencies to create a new driver of business growth. It began in August 2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment. ITC entered the fast growing branded snacks category with Bingo! in 2007. In 2010, ITC launched Sunfeast Yippee! to enter the Indian instant noodles market. In just over a decade, the Foods business has grown to a significant size under seven distinctive brands, with an enviable distribution reach, a rapidly growing market share and a solid market standing. In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative. ITC now markets popular safety matches brands like iKno, Mangaldeep and Aim. ITC entered the Personal Care Business in 2005. In seven years, the Personal Care portfolio has grown under 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel' and 'Superia' brands which have received encouraging consumer response and are also being progressively extended nationally. In 2010, ITC launched its handrolled cigar, Armenteros, in the Indian market. Armenteros cigars are available exclusively at tobacco selling outlets in select hotels, fine dining restaurants and exclusive clubs.
Agricultural Business
E-Choupal, Agri Exports Leaf Tobacco ITC Agri Business is one of Indias largest exporter of agricultural commodities. June 2000, eChoupal strategic and cost effective sourcing support to the Foods business (support creation of verticals in wheat, soya, corn, potato etc.) eChoupal - Services reaches to 4 million Farmers who are growing Wheat, Rice, Pulses, Soyabean, Coffee in over 40,000 villages thru nearly 6,500 kiosks across nine states. Diverse range of goods/services: FMCG, consumer durables, agri-inputs. Farmer Financial Services - insurance (focus: weather), credit (focus: Kisan credit card scheme) Rural Retail 18 Choupal Sagars Agenda 2012 is to cover 15 states with 1,00,000 Villages with about 20,000 eChoupal Kiosks servicing about 10 million farmers. Largest Buyer, Processor and Exporter of leaf tobacco in India. Exports to about 48 countries. ITC processes about 120 million kgs of high quality tobacco yearly. Overall 550m Kg of tobacco is produced in India.
Hotel
Hotel Brands: ITC-WelcomGroup, WelcomHeritage & Fortune. Totally 90 Hotels, 77 Destinations and 5500 Rooms under management. Destinations include most of India as well as Singapore and Dubai. Hosted a galaxy of world dignitaries like Bill Gates to Bill Clinton, Condoleezza Rice to Benazir Bhutto. Restaurant Brands: Bukhara, Dum Pukht and Dakshin.
FMCG-Others
Ashirvad Atta Kitchens Of India Mint-o Sunfeast Classmate Candyman Bingo Superia Wills LifeStyle, Fiama Di Wills Expressions
Ashirvad Atta is now no one selling. Sunfeast Biscuits is ranked no3. Bingo, launched in August 2007, now enjoys 16% market share. November 2007 Mint-o overtakes its competitor Chlormint Classmate brand already the most widely distributed stationary brand in India Kitchens of India have about 48% market share in India and a huge export potential. Ready to Eat food Market is estimated to be Rs.700m.
Safety Matches market at Rs. 1250 crores p.a. for 24 billion match boxes which is targeted by ITCs iKno, Aim, Aim Mega, Aim Metro.
Successful acquisition of 94% of WIMCO Ltd. i.e. Homelites, Ship. Mangaldeep the only National brand in the country serves the nations 900cr incense sticks market.
FMCG-Cigarettes
Insignia India Kings Classic Gold Flake Silk Cut Navy Cut Scissors Capstan Berkeley Bristol Flake
'Best Manufacturer of Cigarettes for the year 2007' Started in 1910 As Companys Core Business. Market leadership in all segments geographic & price (70% Market Share) Extensive FMCG distribution network (Direct servicing of 1,00,000 markets & 2 million retail outlet) Cigarettes account for only 15% of tobacco consumed in India unlike world pattern of 85% due to prolonged punitive taxation. Of the 58% of adult Indian males who consume tobacco, barely 15% can afford cigarettes. (Biri : Cigarettes ratio = 10 : 1). Annual per capita adult cigarette consumption in India is approx one tenth world average which is 141 In 2001 - Lost 15% of Its Business Because of Rise in Excise Duty. In 2007 - VAT Was charged at 12.5% which increased the price of cigarettes by 84ps per cigarette. Hence ITC had to shut down their business of Plains (i.e. Non Filter Cigarettes) which was 20% of total FMCG Cigarette Business.
ITC Infotech
ITC InfoTech Ltd. Is a wholly owned subsidiary of ITC LTD.? ITC InfoTech is responsible for developing & maintaining the entire ITC eChoupal infrastructure. Although a separate entity and brand, ITC InfoTechs primary job is to keep ITC as a group up to date with latest technology.
The basic idea behind it is that bigger the market share a product has or the faster products market grows the better it is for company.
STAR
Agri Business Hotels Paperboards & Packaging
QUESTION MARK
FMCG-Others
CASH COW
DOG
FMCG-Cigarettes
ITC Infotech