Académique Documents
Professionnel Documents
Culture Documents
Joseph Jacob
Amanda Nothnagel Tom Uhl
Product Line
Distribution
Strategies
SO Strategies
ST Strategies
Develop market penetration plan for tourist population (S1, 02) Maintain low operations costs by hiring experienced, cheap laborers (S4, O1, O4) Favorable free trade/ business laws will give us maximum efficiency to streamline distribution and take advantage of our geographically assigned warehouse (S2, S3, O3) High investor confidence in Mexicos economy and our unique product line will provide easier access to capital (S5, O5) Aggressive marketing campaigns promoting our unique product line will give us a competitive advantage (S1, S5, T3, T6) Outsourcing our shipping will cushion the blow from a natural disaster since Arion International has more than one fleet of vehicles in various places around Mexico (S2, T4) Our low fixed costs will help us through local or international economic downturns (S4, T5)
WO Strategies
WT Strategies
Hiring skilled employees will reduce the number of faulty products and counter operational inexperience (W1, O1) The abundance in alternative local suppliers will reduce our dependence on our main suppliers (O4, W2) Investors confidence in the economy will prevent an inability to meet growing demand (O5, W3)
Maintaining a good relationship with our local suppliers will decrease the chances of increased supply costs (W2, T2) Minimizing the number of lawsuits will allow us to maintain and grow customer base (W1, T3) Use competitors as a benchmark and remain competitively priced (W4, T3)
Price
Price per unit: $28
AGE GROUPS 18-30 TV Novelas Magazine 31-40 TV Novelas Magazine 41 + Vanidades Womens Magazine
Good addition for any occasion Wine tasting parties Pamphlets about our wines to hotels and restaurants
Setup booths at Local Festivals & Markets Contact the Local Tourist Office Get customers to join Wine Club Wine tasting parties
Financials
Break Even Analysis Time Bottles Sold Revenue 2013 60000 1,680,000 2014 120000 3,360,000 2015 180000 5,040,000
Costs
778,565
1,682,298
2,146,312
Revenue
Costs
Bottles Sold
Cost Analysis
Move to Spread Sheet