1.

You have to think of a new service that can be launched by this service organization which will add value to customers. The new service can be an enhancement of the core service or a supplementary service

We have selected gym, as our service organization. For this purpose, we visited ABC gym and talked to Mr. XYZ From the information provided we found that they only operate their gym service for gents only. So we came up with an idea that if they can start with the gym facility for ladies also, it will increase their values without increasing their cost on heavy amount.

2. Describe how the new service will create value for the service organization by reducing costs and/or increasing revenue.

If this new service is added to the existing ne, that is they start providing gym facility to ladies as well along with gents, it will create value for hem without incurring any extra cost. Because cost of the equipments can be used by both of the genders and so it will not need a heavy investment as in the ration of their customers. Only few changes in the service lie would be needed and it will generate greater amount of revenue for them.

3. Describe the target segment for this service on the basis of your understanding of consumer behavior for this service.

The target sector for this new service would very large and it would be teen agers, college going girls, working women and house wives. As everyone wants to be fit and look attractive, this service can be used by almost all the age groups of ladies.

7. Describe the possible areas of service failure and what steps the organization can take to either prevent service failure or towards service recovery

While launching this new service for ladies, there may be few possible Areas of service failure .As we are going to launch gym service for ladies, so we need to consider their safety and privacy issues. Odd late shifts, or not having proper trainer, may lead to failure of this service. To prevent such failures, Gym should appoint proper ladies trainer for ladies users. Apart from tis, proper time and attention should be given to them. Other major step may be their slot timings. Timings for ladies should not be on extremes. Late night or early morning time schedule should be avoided for them.