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PRESENTED BY
ADIL UMER USMAN HAMEED 10364 10353
ABDUL MAJID
FAIZ MOHSIN
10312
10371
INTRODUCTON
THE COMPANY THE PRODUCT
COMPETITIVE ANALYSIS
Strength Weaknesses Opportunities Threats
PRODUCT
Features Variants USP (unique selling point) Brand name.
PRODUCT
Logo Slogan
PRODUCT
Positioning statement
Segmentations
Target
audience
PACKAGING
PRICE
Selling price Costing price Price strategy
PLACEMENT
PROMOTION
Promotional Activities Promotional budget
ADVERTISING
Advertising budget
Total budget for advertising is 1275000 which is 1.275 million advertising budget includes electronic and print media. The division of work in different
parts is:
TV ADS
We chose cable channel. The ad duration is 35 seconds and they should be playing round the
FM RADIO
We chose FM 103 channel, timing is7:00am to 10:00am and 11:00pm to 1:00am daily . The ad
duration is 35 seconds.
POSTERS
The posters of the company
should be of size
and 48x34 inches
BILLBOARDS/ HOARDINGS .
PROMOTIONAL OBJECTIVE
THEME OF CAMPAIGN.
The theme of the campaign is very clear and goal oriented. We advertise informational. The ads shows the information because our target market is teen agers,
CONCLUSION
ANY QUESTIONS