Ramblin Lamb Communications

Health and Lifestyle Copy Content and Photography

2011 Ramblin Lamb Communications

Healthy Living
Its my passion. Its the golden thread of my life!
I create winning copy for the health market. I reach people. I lead them to healthy lifestyles. If your products and services target the huge market for health, active living, and better lifestyles, I can help you capture their attention. My copy speaks directly to your clients. My copy editing helps ensure that your message is strong, clear and persuades the reader to act. I aim to be your first choice in copy writing. My name is Nancy Lamb. Im a health writer and a health coach. Im trained in direct response writing, information marketing, sales and training. Im trained in Foods, Nutrition, and Hospitality Management. I understand anatomy, physiology. I know medical terminology. Most importantly, I KNOW PEOPLE. I am a student of the art of persuasion and its a delight to apply a gentle twist to the art of sales.
2011 Ramblin Lamb Communications

My History

Long before there was an epic obesity problem, fitness and recreation was pure fun. Healthy eating was normal. Fitness Boom fell to the dot com boom I managed sports events, symposiums, and running races, managed a health club, taught skiing, and comanaged a variety of sports and recreation events. I created a workshop called Creating Time for Fitness. As part of the first NW Womens Sports Symposium I earned a University Certificate as a Training Specialist Dreams dont die: Teach people to build a healthy lifestyle sustainable and affordable! Writing just made sense. I love to write, I know I connect with my readers, and hey the pay is great.
2011 Ramblin Lamb Communications

Sample Presentation

The following presentation is my personal perspective on what makes for healthy living. The truth: Everyone has a different definition. My belief is we all would do well to just reflect on what we want, what we can do about it, and how we can take simple steps to make it reality. Our Reality. This presentation provides some insight to my focus as a health coach and a health writer.
2011 Ramblin Lamb Communications

What is Good Health

Primary

Relations Is the cup half full or half empty or is it brimming to the top? Sleep Home and workspace:

Center of your universe: Center of your mind

Clean or cluttered? Functional or Formal

Expectations Results Strategies for living in the real world

2011 Ramblin Lamb Communications

What is Good Health

Secondary

Your Lifestyle choices Your Food Choices

how you spend your time Who you spend it with

What Where When How And even how is it grown?

2011 Ramblin Lamb Communications

Stress: the hidden drain hole

1980s: the workplace started changing. It wasnt my fathers world any more. It was becoming normal for people to change career paths 4 or 5 times. 1990s: the employers began to invest less and demand more. Soon contract labor was the norm 2000: After the dot com bust, people wanted evasive security Then came 9/11/2001 and everything changed.
2011 Ramblin Lamb Communications

1980s: Healthy body / Hopeful Mind

Countering

insecurity and stress by:

Working out Eating healthy Meditation Mental Health days from work were common Books of the era: The Road Less Traveled, Transitions, Guerrilla Marketing and What Color is Your Parachute were popular.
2011 Ramblin Lamb Communications

1990s: High Tech / High Touch

Countering

insecurity and stress by:

Yoga Martial Arts Whole Foods not just a grocery store Burn out brought people to massage, spas, and vacation retreats Tech Boom began with the .dot Boom years The Internet became mainstream Win 95
2011 Ramblin Lamb Communications

2000s: High Tech / High Competition

Global focus shifts:

Green Living Global Warming Jobs Wall Street Mayhem Unaffordable Health Insurance

All the while:

Health Care access flounders as jobs are lost and companies close up shop Obesity rate is an epic proportion Kids learn computing, fail to learn how to eat Parents face difficult choices about Health
2011 Ramblin Lamb Communications

Situation
People

are ready to take control Families are ready to learn Patients are tired of no diagnosis Insured arent getting cured Uninsured have little recourse
ITS

ONLY GETTING WORSE

2011 Ramblin Lamb Communications

Targets
Individuals

as health coaching clients Select Companies selling products or services that offer health solutions or lifestyle aides. Health practitioners who wish to coach their clients into better living Medical, Hospital, and Alternative Clinics Non Profit Organizations who seek help either promoting, fund raising, or grant writing for health oriented programs
2011 Ramblin Lamb Communications

Who needs help? Everyone can use some help sometime.

As a health coach, I know the worst can happen. Its happened to me, to my friends, and to coworkers. Without the help of companies that provide outstanding products Without the help of companies that provide clear information Thats where I help you! I help you craft the well written that bring you more business.
2011 Ramblin Lamb Communications

Example Personas
The

father of 3 who is building a small business cant afford medical insurance. His bills are growing as he finds himself in the ER with severe chest pain and the tests are inconclusive His wife has a part time job, but the medical bills are out of control.

2011 Ramblin Lamb Communications

Example Personas
Female

age 37 Tired, cranky, and no motivation No time for fun 3 children all under 18 Working full time Older parents and no siblings nearby

2011 Ramblin Lamb Communications

Example Personas
Daughter

of ill and elderly parents is working, married, and lives 20 minutes away Son lives 2 minutes away but travels constantly Daughter provides care and assistance, emotional support, and social relief until she burns out.
2011 Ramblin Lamb Communications

Example Personas

The husband who works 12 hours a day, always jumps to help others, and accepts extra on call duty 24 x 7 and leads his team on a massive technical infrastructure project. He gets sick, needs surgery and his employer approves it. During recovery, he is laid off from his job even though he was staged to return to work as scheduled. Chronic continued medical problems eventually result in an inability to work. Was it job stress? Was it preventable? Without health insurance, this family would be ruined.
2011 Ramblin Lamb Communications

Solutions

One on One Coaching Small Group Coaching Workshops or Retreats for Professionals Written communications Blogs Email and AutoResponders Web Copy Catalogs Ghost Articles
2011 Ramblin Lamb Communications

Combat Stress Management creates a healthier world

There is only good health. While many let their health fall apart to appease their paychecks, many others are realizing it just makes good sense to focus on healthy living NOW before its too late. Lets REACH these People Lets help them help themselves And of course, lets make this profitable for all.
2011 Ramblin Lamb Communications