This action might not be possible to undo. Are you sure you want to continue?
1 Have the mindset. Produce content that is appealing to anyone who may interact with your potential target audience. It’s about becoming a credible. prospects. and think like a publisher. That’s your goal." Good content marketing begins with the right mindset. compelling information. Content Marketing is about attraction. You must thing broader than that. or even your potential ones. a shift needs to be made from the traditional outbound marketing approach. Done correctly. That being said. It’s about your readers and what they’re interested in. and readers alike. your latest release. It’s no longer about your products. . or what you think is remarkable. "I’m going to contribute. At a fundamental level. and you can establish yourself as a de facto resource readers go to when they seek helpful. familiar voice to your customers. content marketing isn’t about writing for your current customers. and I’ve identified seven key concepts that make it possible.
. you should create and distribute. a loyal following. Your content should have some combination of these elements: Is this relevant. 2 Know what it means to contribute Contributing means giving away things for free. Is this entertaining? It can be fun and exciting. sharing. Knowing this. likability. Even though the internet marketing book you read three years ago may have said a whole lot of 99‐cent downloads can make me instantly wealthy. because it breeds trust. and committing to it. Will it incite comments. Things others aren’t giving away. and conversation? Frame your content around the benefits and the value that you’re going to deliver to your prospect or customer. and intonation. that’s not the approach I’m talking about. voice. informative and /or educational? It contains your unique perspective. there are measures you can take for each piece of content you ever create or distribute.
3. polls. . The community that reads and collects good content also shares it. 5. distributing. trend. relatable terms using bullets and ordered lists. It’s no accident the recent popularity and practice of content marketing came about in conjunction with the spread of social media channels and technology. These are five content types I like to use to contribute to my readers. Well written. and consuming content continue to grow. relevant interviews offer your readers a perspective and insight they otherwise wouldn’t have. in that they are the opportunity for people to offer their opinions. celebrities. 1. you can offer invitations to new promotions. Solution articles – Offer a solution to a problem for people struggling with the same issue. Invitations – Broadly speaking. Interviews – Seize opportunities to interview thought leaders. Reviews – Lending your brand’s voice to a product. List articles – Produce content that is broken down into easily scanable. Invitations to your reader base are a contribution. or news item is effective in keeping you relevant. 4. or just everyday people with no‐so‐ordinary experiences for your content. or even product or service design. use ‘em This point is about two types of resources: internal and external. 2. 3 There are good resources out there. And the channels and methods for sharing. as well as building your brand authority.
It’s critical in content marketing. you want to put some structure and thought behind it. This same consumer community is a wealth of storytelling material. I find that creating good content is about 70% of the total process. Your job is to seek them out. 4 Distribute & measure When I think of what I do in allocating time to content marketing. Distribution and measurement are the remaining 30%. When you share links to your content through social media channels. but it’s not everything. Because you’re necessarily removing the “you” from the content you produce. The stories are out there. Measuring and analyzing your social reach will help you target content and resources to the right places. Fortunately. Knowing this means you don’t have to do it alone. tapping into your internal and community resources is a natural progression. there are a wealth of content management tools to help you be successful. . within your organization and within your reader and industry community.
It’s a terrific tool used by beginners and experts alike. . Bitly – Bitly is a URL shortener that does more than just make your links fit into a Tweet. enabling you to monitor a whole lot in a single place. 2. Hootsuite –Hootsuite. comment on. Facebook Insights and multiple social media accounts. You can find out who’s reading your work. 3. It integrates with Google Analytics. is perhaps one of the most popular social media dashboards around. and whom they’re sharing it with. It allows you to download reports. 5 Be remarkable “Be remarkable” is an expression that’s made a meaningful impression in the content marketing vernacular. 1. which put your activity and reach into easy‐to‐understand graphs. I borrow it from HubSpot. Buffer is a tool that helps you schedule your content distribution. The tool will even help you determine the best times to distribute your posts. who quoted it originally from Seth Godin. It enables you to track each content piece across different distribution platforms. Producing remarkable content means creating content that encourages people to share. and/or reference. I like to recommend these three tools to beginning to intermediate bloggers. Buffer –When you distribute content is equally as important as how you do.
Breaking it down simply. as well. and create articles with a unique vantage point to them. by interjecting your writing voice and personal experience. ask yourself if it's something you think your prospects will want to read and share with others. your content should be one or both of these things: Unique Useful For certain. Another approach is to ensure your content is thought‐provoking. Before you publish your content. When I get stuck creating content. One thing I often do is start content. or interactive and multimedia elements when you can. challenge a norm. I like to put it aside and revisit it at another time. it’s a good practice to come back to it a second time after a break before publishing it. further adds to a unique story. infographics. it's probably remarkable. Include underused content elements like custom images. Offering more than just text does so. go back and ask yourself if it’s unique and/or useful. . you are well on your way to offering a unique perspective on your topic. or offer helpful ways for improvement? I like to keep track on industry news for content opportunities. produce it in segments as an iterative process. with another perspective. Before you publish your content. Is it something worthy of their remarks? If so. Backing this with original data. Even if it’s content I’ve created completely. diagrams. Does your content help challenge your reader to consider a different perspective.
It’s either all there. Avoid being generic at all cost. design. quality work. or just churning out corner‐cut content. promotes conversion and fosters engagement with your audience. . perspective. and the next. or not quite right. distribution and optimization of content is the single best practice that drives traffic. 7 Be consistent Two points here. Good story telling.” Part of ensuring quality is being certain your content carries the voice of your brand. The first is to stress that consistency is key. we all have. Study after study is now recognizing that consistency and frequency of creation. some practical advice on how to achieve it. We get that feeling when something’s complete. 6 Always deliver quality Any good writer knows when what he or she is producing is good work. I’ve done it before. layout and visual impact can sometimes turn good to great. published something not entirely “done. Refer to our free blogger checklist as one of the tools to ensure what you’re producing is valuable.
” then that’s okay. “I don’t know that I’m up for writing content for my website. you’re missing a huge opportunity to build a following. If you’re not generating content a minimum of three times a week. Capture thoughts and ideas for new content on a regular basis.ezdia. People are short on time. Continuously creating and broadcasting content can be a challenge. Regularly publish. One idea. partnering your content creation and marketing strategy with a trusted content writing service can be a smart and strategic move. Contact their helpful team at: http://store. Here’s some examples of what I’ve found works. Writing and publishing an article once or twice a month is really not enough to build a sustainable following. Collect and capture ideas like a sponge. Syndicate content. eZdia can deliver quality content. 5. and you can too. 4. You needn’t write all content for it to be unique. several iterations. and like to go to a few places to get good content. 1. correlation. Be one of those places by publishing on a regular basis. Outsource. remarkable content. 3. with a different perspective.com . If you’re looking to hire a professional content writing service. Don’t be afraid to ask for help. Collecting content that complements a theme or topic and adding your editorial to it is worthy content creation. . If you’re still thinking. If you have a lot on your plate. You can repurpose good content. Even the largest companies in the world are using outside partners to create compelling. and generate results. or set of instructions. 2. save you time.
and yield new customers. technologies and events in the San Francisco Bay Area. Andre is a featured blogger on Social Media Today. tools.com | Twitter | LinkedIn | Google+ . He reports on social media marketing trends. He works with brands to provide strategy. About the Author Andre Bourque (Social Marketing Fella) is a Social Media Marketing and Content Marketing consultant. and content to increase brand authority and reach. Follow him at SocialMarketingFella. and a contributing writer for Technorati.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.