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  • PG-717 MSY 22: M.Sc. Degree Examination - JANUARY, 2009

    Transféré par

    Siva Ji
    5 vues2 pages
    Second year psychology marketing PSYLOGY and consumer behaviour Time : 3 hours Maximum marks : 75 Answer for 5 marks questions should not exceed 2 pages.

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    MSc(PSy)

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    Second year psychology marketing PSYLOGY and consumer behaviour Time : 3 hours Maximum marks : 75 Answer for 5 marks questions should not exceed 2 pages.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    5 vues2 pages

    PG-717 MSY 22: M.Sc. Degree Examination - JANUARY, 2009

    Transféré par

    Siva Ji
    Second year psychology marketing PSYLOGY and consumer behaviour Time : 3 hours Maximum marks : 75 Answer for 5 marks questions should not exceed 2 pages.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    wk8

    PG717

    MSY22

    M.Sc. DEGREE EXAMINATION JANUARY, 2009.


    Second Year Psychology
    MARKETING PSYCHOLOGY AND CONSUMER BEHAVIOUR Time : 3 hours Maximum marks : 75

    Answer for 5 marks questions should not exceed 2 pages. Answer for 15 marks questions should not exceed 5 pages. PART A (3 5 = 15 marks) Answer any THREE questions. 1. Explain the general electric model of business portfolio evaluation. 2. How will you develop a positioning strategy? Discuss. 3. Discuss the main tools of marketing public relations.

    wk8

    4.

    Explain the different types of buying behaviour.

    5. Determine the characteristics and functions of attitudes. PART B (4 15 = 60 marks) Answer any FOUR questions. 6. Discuss in detail the basic concepts of marketing.

    7. How will you assess competitors strength and weaknesses? Explain. 8. Explain the new product - development process.

    9. Define sales promotion and discuss the major decisions in sales promotion. 10. Discuss the nature of high performance business.

    11. List out the importance of family influences on consumer behaviour. 12. Classify the learning process and apply alternative learning concepts to consumer behaviour.

    PG717

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