Académique Documents
Professionnel Documents
Culture Documents
COMES IN SMALL 60 ML PACKINGS ENERGY: 1 SNOW SHOT = 1 RED BULL = 2 COFFEE CUPS = 4 JUICE PACKS
REJUVENATION
2/3/2013
CONVENIENT PACKAGING NOVEL FORMULATION MAINTAINS NUTRITIONAL BENEFITS DELIVERS HIGH ENERGY PUNCH PATENTED FORMULATION
T A S T E F U L
ENERGY DRINKS
* MARKET POTENTIAL
HEALTH DRINKS
SNOW SHOTS NOVEL FORMULATION TARGETTING ALL AGE GROUPS CATERS TO UPCOMING DEMAND COMBINES THE GOODNESS OF MILK WITH THE ZING OF ENERGY DRINK
* HEALTH RELATED
TARGETS ALL AND EVERYONE Strategically Packed for COLLEGE GOING YONGER POPULATION 19+
Great Lakes Institute Of Management_Achievers 2/3/2013
Nutritional Value
Awareness
SKU
Awareness
Accessbility Avaliablity Flavour
Critical Factors
SKU
Availability
Flavors
Through primary research we have identified Opportunities for Taste "and Nutritional value are the topmost concern of users Snow Shots Also, the overall fun quotient is missing which can provide them
Great Lakes Institute Of Management_Achievers 2/3/2013
MONETIZING STRATEGIES
UNIT COSTING
In terms of Percentage Sales Price(60 ml ) Cost Price Other Expenses Profit per Unit Revenue of the Patent Holder Return to the company 20% of Profit 30% of Sales Price 20% of Sales Price Amount per unit( in Rupees) 10 3 2 5 1 Sale at One shop Total no of Shops in an area No. of bottles sold in a month Great Lakes Institute Of Management_Achievers 30*20*10 Total Set up Cost Working Capital Needed ROI To produce 6000 bottles monthly
RETURN ON INVESTMENT
In terms of Percentage Amount per unit( in Rupees) 10,00,000 4,00,000
6,000
2/3/2013