The automobile industry in Germany is one of the largest employers in the country, with a strong labour force of over

866,000 (2005) working in the industry. In addition, Germany has the largest share of passenger car production in Europe with over 29% market followed France (18%), Spain (13%) and the United Kingdom (9%).

Socio-Cultural

demographic factors such as:

593/sq mi

population size and distribution - 81,799,600 - Density229/km2 age distribution - median age 44.9 education levels - Over 99% literacy income levels - $ 43,980 ethnic origins -Germans 91.5%, Turks 2.4%, other 6.1% (made up largely of Greek, Italian, Polish,

attitudes towards:

Russian, Serbo-Croatian, Spanish religious affiliations - Christians 53.5 million (approximately 65%), Islam, Judaism, Buddhism, Hinduism

cultural structures including:

materialism, capitalism, free enterprise individualism, role of family, role of government, collectivism consumerism - needs driven environmentalism very high emphasis on green technology
diet and nutrition - Spend 11% of its GDP on health care housing conditions medium rate of ownership, supply driven

Ecology
Environmental laws- the prevention principle the "polluters pay" principle the cooperation principle

o fixed limit, environmental stickers o ecological concerns that affect

o the firms production processeso customers' buying habits favour better and environment friendly
technology , very high market share of small cars, high car density, small cars more environmentally conscious, car sharing o customers' perception of the company or producto Maruti Splash (Ritz in India) along with Maruti A-Star, SX4 and Swift are some of the largest selling models in Europe and within no time, the company is able to register its presence quite considerably. o 5 bn scrappage policy