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  • Marketing Channels & Distribution

    Transféré par

    julessmith
    5 vues3 pages
    Marketing channels and distribution involve using intermediaries to more efficiently distribute and sell products, as intermediaries offer greater market exposure, technical knowledge sharing, operational specialization, and scale of operations compared to going it alone. Key channel functions also include matching customer needs with products, handling physical distribution and logistics, providing financing, and taking on risks.

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    Market

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    © Attribution Non-Commercial (BY-NC)

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    Marketing channels and distribution involve using intermediaries to more efficiently distribute and sell products, as intermediaries offer greater market exposure, technical knowledge sharing, operational specialization, and scale of operations compared to going it alone. Key channel functions also include matching customer needs with products, handling physical distribution and logistics, providing financing, and taking on risks.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    5 vues3 pages

    Marketing Channels & Distribution

    Transféré par

    julessmith
    Marketing channels and distribution involve using intermediaries to more efficiently distribute and sell products, as intermediaries offer greater market exposure, technical knowledge sharing, operational specialization, and scale of operations compared to going it alone. Key channel functions also include matching customer needs with products, handling physical distribution and logistics, providing financing, and taking on risks.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    Marketing Channels & Distribution

    The Importance of Marketing Channels


    Intermediaries make distribution and selling processes more efficient.
    Intermediaries offers supply chain partners more than they could achieve on their own.
    Market Exposure Technical Knowledge/Information Sharing Operational Specialization Scale of operation

    Other Key Channel Functions


    Matching Needs with Products
    Physical distribution & Logistics Financing

    Risk taking

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