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TVS motors is a dealer company. It is situated TINDIVANAM. It is the no1 bike selling company in TINDIVANAM.
Consumer brand preference is nothing but the customer like hood to purchase a particular product. When the behavior of the consumer changes their preference also gets changed.
A study on consumer brand preference towards TVS motors is a title of my study to identify the preference of consumers from the TVS motor products
The number of consumers of TVS is more than 50,000 but the researcher has taken only 100 out of them