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MEDIA KIT

MEDIA KIT

SNEAKER FREAKER Sneaker Freaker is internationally acclaimed sneaker magazine, founded in Australia in 2002 by unchallenged editor, publisher and sneakerhead Woody. SNEAKER FREAKER is dedicated to sneakers and sneaker history, fashion tendencies, persons and events , related to sneaker culture. In eight years of its existence , the magazine has transformed from a niche project into a cult magazine with a huge fan base worldwide. Since 2008 Spanish version of the magazine was launched, in 2010 the German version and SNEAKER FREAKER Russia hit the shelves. .

SNEAKER FREAKER was well known and sought after in Russia prior to its official arrival in 2010. SNEAKER FREAKER Russia keeps key elements of the original, combining the best of the original content with exclusive material written and put together to suit local sneaker culture and market. Sneaker Freaker Russia has full access to archives and current materials of SNEAKER FREAKER Australia.

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Format: boogazine (boogazine = book + magazine) Size: 5 Length: 128 pages and up Published: 3 times a year Number of copies: 15 000

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Main Themes: Sneaker Culture Young Fashion Urban Art Music Gadgets SNEAKER FREAKER is different in that its content is not divided into headings, which means it is getting read like a book from first page to last. The absence of headings also allows a more creative and easier integration of special projects into the magazine.

SNEAKER FREAKER is the most respected source of information about street-culture and its trends for a progressive youth audience. The subject of sneakers is used as means to tell about various people, different cultures and events. SNEAKER FREAKER team consists of sneakerculture insiders, who have previously successfully recommended themselves in various media projects.

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Distribution: Moscow .................................. ..9 000 St.-Petersburg............................3 000 Other Regions............................2 500 CIS .. .. .. ..500 English version of the magazine is sold in more than 42 countries worldwide. Since 2008 the magazine is available In Spanish. Since 2010 in German. In Russia SNEAKER FREAKER is being sold in cult streetwear and sneaker, multi- and mono brand stores, small independent outlets, as well as book stores, oriented on modern design, art and culture. Full distribution available: www.sneakerfreakermag.ru

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Release Schedule for 2011 : English version: #21 April 10 #22 August 10 #23 ... December 1 Russian version: #4... May 13 #5.September 16 #6 December 26

Advertisement space booking deadlines: #4 .. April 4 #5 August 1 #6 ................................... November 7 Layout submission deadlines: #4......................................April 18 #5 ......................................August 22 #6 ......................................December 1

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Audience: Age................................................ 1635 ale ................................................. 70% Female ............................................. 30% Income - middle, upper-middle (likely to spend on fashion, music, books, gadgets, entertainment) Go clubbing minimum once a week. Follow the latest trends. Consider Sneaker Freaker to be a wellrespected and influential brand. Readers value the magazine more than any other periodical. Sneaker Freaker worldwide is a collectors item- it is cherished, looked after and the back issues are re-read on the regular basis. SNEAKER FREAKER audience is constantly searching for the next thing in fashion, information, entertainment, technology, tendencies etc. Consumerism is the basis of their life style, and they have motivation and means to consume on the regular basis. A large part of Sneaker Freaker audience is formed by influential trendsetters.

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Internet Internet Russian blog Online version of SNEAKER FREAKER www.sneakerfreakermag.ru (they supplement each other) www.sneakerfreaker.com 300 000 unique visitors monthly, including audience from Russia 3 000 000 pages read monthly Spain: www.sneakerfreaker.es Germany: www.sneakerfreaker.de/

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Specials: Brand special projects integration within the content of the magazine (theme pages) Various inserts with different printing options (embossing, perforation, lacquering, non-standard inserts from various paper types, CDs, sampling, etc.) Editorial supplement in form of a booklet with theme content 3D modeling and branded 3D eyewear Extras: articles, releases and special appendixes copyright creative advertising modules creation web banners production photo sessions, post-production illustrations

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Special projects example: In April 2008 SNEAKER FREAKER teamed up with Puma on a special project entitled Great White (in honor of a Great White Shark). SNEAKER FREAKER proposed color decision for Pumas Blaze of Glory model that was representative of the ocean predator. Than in July of the same year a second part of the project was released- a sneaker made from shark skin. Both models were sold out on the day of release. If your brand is interested to make a unique product, or you are ready for creative collaboration- we are open for a dialogue.

Special possibilities: Organization and management of non-standard promotional campaigns Organization and management of events and presentations Marketing research among magazines TA Virus advertisement Magazine vents support

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Contacts 105064 Russia Moscow Nizhniy Susalniy per, 5 (Arma territory) tel/fax +7 (499) 261 8969 www.sneakerfreakermag.ru Advertisement: Ann Kim (Advertising Director) kim@sneakerfreakermag.ru Distribution: info@sneakerfreakermag.ru