Liril 2000 Parent Company Category Sector Tagline/ Slogan USP HUL FMCG Personal Care Soap Refreshes

s all 2000 body parts; Come alive with freshness; That real lime fresh Washes away germs and Keeps you touchably clean STP Segment Target Group Positioning Personal Care Bathing Soap Younger generation New Liril 2000 makes every part of your skin come alive with freshness SWOT Analysis 1. Liril is one of the oldest and popular soap brands 2. Has been consistent in bringing alive freshness 3. Liril has managed to create breakthrough advertising over the years Strength (like Liril Girl) 4. Excellent distribution network across India 1. The end of the glamour girl era for Liril and the move from 'freshness' to 'rejuvenates 2000 body parts' is perhaps an indicator of its troubled status 2. The renaming to Liril 2000 is a move to blend it with the international brand Lever 2000 3. Intense competition in the soap market 1. The brand renaming offers a newer audience and generation as the target market, as compared to the older name 2. Make use of the existing Liril legacy and the current blend with the international brand can be used to tap into the market further and increase market share 3. Better and smaller packaging to target new markets and tieup with hotel chains and corporate 1. Highly competitive industry with many competitors

Weakness

Opportunity Threats

offering similar products at lesser costs 2. Internal competition from brands like Lux and Lifebuoy 3. Market share has fallen from an earlier 14% to a mere 1.3% of the soap industry in the country Competition 1. Lux 2. Fiama Di Wills 3. Cinthol

Competitors

Taj Mahal Tea Parent Company Category Sector Tagline/ Slogan USP HUL Beverage Food Products Wah Taj; Sirf Chai nahi ye hai Taj Only tea brand in India to be sold in Vacuum sealed packs STP Segment Target Group Positioning People looking to make tea instantly All people in the upper and middle class As elegant and wonderful as Taj SWOT Analysis 1.Rich taste and flavor 2.Unique aroma 3.Good packaging 4.Good advertising/ brand visibility 5.Tea bag variations Strength 6.Brand Ambassadors

Weakness

1. Affected by moisture/storage problem 1.Corporate tie-ups/ hotel tie-ups

Opportunity Threats

2.Cheaper packets for rural areas 1.Competing tea brands 2.Preference for people having coffee or other beverages Competition 1.Society Tea

Competitors

2.Tetley Tea

With Pureit HUL enters the business of water and also the consumer durable category. It is a water purifier targeted to the mass market. The target segment for Pureit is Indian households who need safe drinking water. The positioning of the products is: The worlds most advanced in-home water purifier. The product provides the benefit of drinking pure water and thereby avoiding water-borne diseases. The product also promises unmatched convenience and affordability. The product is offered at very affordable price of around Rs. 2000 and it doesnt need gas, electricity or continuous tap water supply. At it is at the introduce stage of product life-cycle most of the marketing efforts of the brand is targeted towards creating awareness and generating interest. The ads of the brand focuses mainly on technical and functional attributes of the products like: affordable price, the benefits, Germkill BatteryTM technology, comparison with other existing water purifying methods etc. It also makes an emotional appeal: Protect your loved ones with a Pureit today!. As changing the consumer behavior and getting people to try the product was the biggest challenge for Pureit they used a aggressive campaign which said if anyone can locate a purifier which has the advanced features which Pureit has Pureit will pay them 1 crore rupees.

Air Wick Parent Company Category Reckitt Benckiser Home Care brands

Sector Tagline/ Slogan USP

FMCG Brightening the air Room freshener with various types and flavors STP

Segment Target Group Positioning

Room Freshener Urban and semi-urban households To transform your home to a great environment making it happy and joyous SWOT Analysis 1 . RB has been ranked as one of the Most Innovative Companies in the World 2. Available in various flavors and varieties. 3.Excellent brand promotion by advertising media

Strength Weakness

4. Brand presence by advertisements and prints 5. Excellent distribution network of Reckitt Benckiser 1.Fake imitations affect sales 2.Limited brand presence in rural market 1.To Explore possibilities in rural market. 2.Launching series for cars, toilets and offices. 3. Tie-ups with hotel chains, restaurants, corporates etc 1. Local brands pose a threat 2. Limited brand loyalty as brand switching is high 3. Fake imitations affect brands image Competition

Opportunity

Threats

Competitors

1. Odonil 2.Ambi pur