KANTAR MEDIA AND SECONDSYNC ANNOUNCE STRATEGIC DATA PARTNERSHIP

Collaboration will provide media researchers with the ability to interpret Social TV data London, 20 February 2013 Kantar Media, a world leader in audience measurement and SecondSync, the social TV analytics company, today announced an exclusive strategic data partnership. The two companies will enter into a data sharing arrangement, with SecondSync providing Kantar Media with high-level UK broadcast audience data using social media channels, in order to offer clients a richer understanding of online consumer behaviour. Kantar Media delivers media market research in over 60 markets worldwide, and is a contractor to BARBi, the official source of UK TV viewing. Kantar Media will provide SecondSync with analysis of BARB TV viewing data on an ongoing basis. SecondSync is a technology startup focused on analysing social media conversations around TV broadcasts, bringing clarity to what engagement means for programme makers, broadcasters and advertisers. Commenting on the announcement Richard Asquith, CEO, Kantar Media Audiences said: We are living in a world where the second screen and social data are playing a larger role in the TV ecosystem with broadcasters, advertisers and their agencies. Our partnership with SecondSync will allow clients to accelerate and begin to monetize that relationship. Andy Littledale, Managing Director of SecondSync commented: " We are delighted to announce this strategic data partnership with Kantar Media. Integrating BARB data into our product is an important step for us and will give context to our social figures that clients will find invaluable. ENDS.
PRESS CONTACTS for Kantar Media Teresa Horscroft, Eureka Communications +44 (0)1420 564346 / +44 (0)7990 520390 / teresa@eurekacomms.co.uk for SecondSync

Andy Littledale, Managing Director, SecondSync +44 (0)117 3071471 / info@secondsync.com About Kantar Media Kantar Media provides strategic advice and competitive intelligence to the worlds leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers reactions in earned media. Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.kantarmedia.com www.kantarmedia-audiences.com http://twitter.com/kantar_media

About SecondSync SecondSync Limited is the leading UK social TV analytics provider. SecondSync combines expert knowledge of the burgeoning social TV landscape with comprehensive data presented through an innovative web-based analytics application and API. Clients include: BBC, Channel 4, UKTV, Twitter, FremantleMedia, Carat, AMV BBDO, Red Bee Media. https://secondsync.com http://twitter.com/secondsync
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Broadcasters Audience Research Board (BARB)