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MR is special branch of marketing management. It is comparatively of recent origin. MR acts as an investigative arm of a marketing manager. It suggests solution on marketing problem for the consideration and selection by marketing manager. A marketing company has to conduct MR regularly for its survival and growth in the present dynamic marketing environment.
MR is special branch of marketing management. It is comparatively of recent origin. MR acts as an investigative arm of a marketing manager. It suggests solution on marketing problem for the …