VISION STATEMENT

To be part of our customers life by exploring the remedies to

the malfunctions and provide our customers the purity and
freshness of nature for curing them and thereby help them to
lead an easy life by providing cure to your problems in a
natural way
 OBJECTIVES

Explore and provide the best possible natural remedies to the
diseases. And be the leading company in herbal industry for lifestyle
diseases.

Increase the market share of the company in this product Line.

Launch new products which help improve the lifestyle.

To increase the customer satisfaction through good service and

innovative products.

India has one of the fastest growing pharmaceutical markets in the
world. In 2007-08, this market was valued at over US$ 7 Billion.

Drugs for acute diseases presently dominate this market; however,

the increasing penetration of lifestyle-related diseases is expected
to fuel the growth of drugs targeting chronic diseases.

The Indian pharmaceutical market at present is highly fragmented,

with the top three companies having a market share of around 5%
each.

At present, drugs for mass therapies dominate, however, driven by an

increasing prevalence of lifestyle-associated diseases, drugs for specialty
therapies are expected to remain buoyant in future.

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Patented drugs, which had no share in the pharmaceutical market, are
expected to have a 10% market share in 2010.

Herbal products have a special place in the world of pharma . In the last two
decades there has been an exponential growth in the field of herbal medicine.

They are used in preventive and curative treatments throughout
the world.

Growth Drivers

o Around 67 Million Indians are expected to be above 67 years of

age by 2011. This age group spends around 3 to 4 times more on
drugs than those in younger age groups.
o The changing lifestyles of the people will fuel the growth of
lifestyle related diseases.
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Very low R%D.

Verylow level of Biotechnology in India and also for New Drug

Discovery Systems.

Lack of experience to exploit efficiently the new patent regime.

Fragmentation of installed capacities.

  Aging of the world population.

 Growing incomes .

 Growing attention for health.

 New therapy approaches.

 Spreading use of Generic Drugs.

 New diagnosis and new social diseases.

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High cost of discovering new products and fewer
discoveries.

 High entry cost in newer market.

 High cost of sales and marketing.

 Competition ,particularly from generic products.

 Containment of rising health-care cost.

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Increase in Health Consciousness (especially
in Urban Population)

Positive Image of Herbal Products

Vibrant Market: Scope of Improvement

Moderately Lower Price Sensitivity

Shift in the Customers’ Buying towards
Herbal Products
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LOGO

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Tagline:

Url: http://www.lcareindia.com

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Short form of life care

Herbal in nature

Curing and caring

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Frame of reference: drugs for lifestyle
diseases like diabetes, obesity etc

Point of parity: Herbal drug used for curing of

diseases

Point of difference: Curing and caring

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Electronic media – television advertisements in
between news and sports broadcasts

Print media – In leading lifestyle magazines and

medical journals

Sponsoring events like blood donation camps and

local sports events

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