Research Proposal

Title:
IDENTIFICATION OF PEOPLE PREFERENCE LEVEL REGARDING VARIOUS INVESTMENT AVENUES

Objectives of the Project: To find out the preference level of people towards various investment avenues and the parameters that they consider crucial for investment decision. To understand market better and to come out with appropriate strategy for tap untapped market and also to understand preference of existing customer better.

Research methodology Type of study

Descriptive research design Sampling design

Convenience sampling method has been used. Sample size

100 respondents will be surveyed from the sampling area. Sampling unit

People of Baroda and surrounding area. Research instrument

A structured questionnaire is used.

Data collection method Primary data. Collected by conducting personnel interview of people.

Secondary data. The secondary data collected by books and thorough internet.

Data analysis tools Microsoft office is used for data typing and formatting

Submitted by: (1) Madan Joshi (16) (2) Mahin Prajapati (33)

Submitted to: Prof. Bhavik Mehta PIET(MBA)

Parul Institute of Engineering & Technology MBA Department