2012 MAMA Introduction

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Music Makes One

After becoming the first music video award ceremony in Korea in 1999 and growing as Korea's best music ceremony with the name Mnet Km Music Festival, Mnet Asia Music Awards became Asia's music award ceremony.

Following after 2009's 'Asian Wave,' 2010's 'One Asia,' we hope to make a time for worldwide artists and fans to become one with music with 2012's slogan of 'Music Makes One'.

Not only does MAMA extend Korean music to the world through a ceremony with 1.9 billion Asians, but MAMA is an international music ceremony that allows fans from all around the world to choose their favorite singers and songs of the year.

We open the doors of the 2012 MAMA, where music will make one. Evaluation Outline Judging Targets: Songs or albums released for sale between October 24, 2011 and October 23, 2012 Judging Process -Preliminaries: Based on the evaluations of Mnet expert judges and other music affiliates using album sales + song rankings (Information from various music sites) -Finals: Based on viewer votes (Internet, Mobile), expert panel evaluations, expert research of preference, album sales, digital combined charts (song sales), and evaluation by the selection committee. The grand prize will be chosen based on the results of these 6 categories.

Digital Combined Chart: Total number of online song sales from online music portal sites

Judges -Preliminaries: Nominee Selection Committee -Finals: Expert Judges Panel (Consists of important domestic and international affiliates of popular music)

Judging Standards Online Voting Research (National+Overseas) Artist of the Year Awards by Artist Song of the Year Awards By Genre Album of the Year Best MV Award Special Award 30% Global Category 40% 50% 40% 20% 20% 10% 20% 20% 30% 30% 10% 50% 10% 20% 20% 20% 20% 20% 10% 10% Single Sales Expert Judges Album Sales Selection Committee

Program Introduce Growing Global Music Ceremony The Korean pop culture that is advancing beyond Asia and paving the road to become a global trend

Featuring the Most Popular Artists Around the World Uniting fans of music by combining live performances & award ceremonies with popular fans and artists

Witness Asias No.1 music performances Since Mnets first MV award ceremony in 1999, Mnet has outperformed its event every year to provide its fans the best and the only one award ceremony in the World