Preliminary Report

Date For

: March 12, 2013 : Mr. Russtum Pelima CEO, Pelima Group of Companies From : Ms. Mary Grace Amora CEO, Yeye Group of Companies Subject: Preliminary Report We have heard a lot of good feedbacks about your company and weve also heard that you are looking for future business partners to work with. With this, we would like to submit a preliminary report on the business plan that our marketing team have been working on. OVERVIEW The Snack House District can be under the management of any type of business ownership sole-proprietorship, partnership, or corporation. However, it is more favorable if it is handled by a corporation since it requires a higher amount of capitalization. It is a first in General Santos City in terms of its business concept and architectural design. It is composed of three different snack houses serving three various specialties located in a single district. SWOT ANALYSIS (Strengths, Weaknesses, Opportunities and Threats) Strengths 1. Unique and innovative business concept 2. Targets three niche markets- Pastry, Coffee and Pasta Enthusiasts 3. Wide product line Weakness 1. Requires a higher amount of capitalization Opportunities 1. Create a new trend in the market 2. Socio-economic significance through affordable products Threats 1. Inside competition the business may end up competing with itself. 2. Indirect Competition the business may need to compete with already existing snack houses or shops

Preliminary Report

ORGANIZATINAL CHART (Corporation)

Shareholders CEO/ President

VP Marketing

VP Production

VP Sales

Marketing Personnel Quality Control and Inventory Personnel Accounting Personnel Head Chef Security Guard Barista Waiter Assistant Chef Cashier Bookkeeper

CONCLUSION In view of the foregoing findings, we hereby conclude as follows: 1. The acceptance and approval of the business plan which will lead to the partnership of both companies. 2. The adoption of the business concept and architectural design. 3. The appropriation of the required capital indicated in the proposed business plan in order to finance the business venture.

MS. MARY GRACE AMORA CEO, YEYE Group of Companies