Vous êtes sur la page 1sur 90



Submitted by ANURAG SHUKLA ROLL NO. 11001116014 MBA(HR&IR) 3rd Sem


Writing this industrial visit report happens to be one of the greatest achievements in this phase of my life. Express my heartiest thanks to those who provided me tremendous support and making it a useful firsthand experience. I am indebted to those who helped me in one way or the other in heavy indeed. I take the opportunity to thank all of them. I am very thankful to our Director Dr. Raj Kumar Singh and Coordinator Mrs. Archana Raj maam who gave us the excellent platform of doing something in management field at Industrial Visit. I am thankful to the PARLE BISCUITS Pvt Ltd., Pantnagar where I able to prepare this project report. I express great sense of gratitude to HR, head, in DABUR , Mr RITESH SINGH who gave me the opportunity to learn with his prestigious his valuable guidance, integrated support and perceptive criticism helped me to conceptualize this research work his guidance is precious and unforgettable experience which will help me in my future.

I Specially thanks to Mr Shishir Agarwal Director (Plant Head) and Mr Anil Singh for paying their kind support, guidance and cooperation for the successful completion of this study at APC by Schneider Electric at Udham Singh Nagar. I also thank Mr. Ritesh Singh, Controller HR at Dabur, Pant Nagar, Rudrapur for paying their kind support, guidance and cooperation for the successful completion of this study at Dabur. There academic excellences, immense interest, scholarly suggestions and affable temperament have been the source of inspiration and motivation which helped me to complete this report. I want to offer my sincere thanks to all the staff members of PARLE, , APC & DABUR. I also indebted to the respondents for their valuable support and kind cooperation for the purpose of study.



The importance of Human Resource Management is being increasingly realized in industrial and non-industrial organization both in India and abroad. The realization has come about because of increasing complexity of tasks if managers and administrators. In most organizations the problem of getting the competent and relevant people, retaining them, keeping up their best to the organization, are now viewed as the critical problems. So with this reference the project related to the industrial visit for the study of the HR Practices has been conducted. We had visited Parle &Dabur at Pant Nagar and APC at Udham Singh Nagar. We had concluded data from visits and tried to summarized in this project from primary research. It emphasizes on the importance of a clear cut organization structure and culture to avoid any confusion in order to achieve maximum results with minimum resources. The project report is aimed to cover maximum knowledge of HR Practices followed in organization and how the performance is evaluated of the employees, what primary factors are considered, how data is maintained and finally the evaluation done. Here the HR practices of the companies

have being explained with their products profiles and competitors. The practical knowledge has been gained mainly by observing all the activities taking place in the HR department. This is a brief study done to enhance understanding of the subject HR, how it is practically implemented, why it is necessary , its implications and benefits. PREFACE Human Resource Management is both an academic theory and a business practice that addresses the techniques of managing a workforce. The theoretical discipline is based on the assumption that employees are individuals with varying goals and needs, and as such should not be thought of as bonded labour or can be purchased at price. The field takes a positive view of employees and study of practices followed by organization to manage this intellectual capital to their maximum satisfaction, so that they can work to best of their ability. So, as a MBA student I must know the practical implication of concepts of Human Resource Management, IMS has given me this golden opportunity to meet this end, by means of this Project work. Project work consists of visit to the company and collecting the information about the practices being followed there, as an HR student my aim was to get a deep insight

into HR functioning and to know about the vital role that HR department plays in functioning of other departments. I have done my Project from PARLE, Dabur & APC., Rudrapur, as a requirement for the degree of MBA(HR&IR). I hope to provide relevant information about the various HR functions of the Organization in a nutshell by means of this report. It had been a constant endeavor to remain informative and to the point.

Acknowledgement Preface Company Profiles Parle Introduction & History Evolution & Growth of Industry Products & Services of Parle Competitors Dabur Introduction & History Products and Financial Analysis Competitors

Market Strategy APC Introduction & History Achievements Work Flow Model Functional Areas HR & Personnel Dept. Safety and Health Management Executive Summary Conclusion Bibliography

HISTORY A long time ago, when the British ruled India, a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived

and succeeded, by adhering to high quality and improvising from time to time. A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. Apart from being the world's largest selling biscuit, Parle - G is winner of 8 Gold and 11 Silver awards at the Mond Selection Awards the global standard for quality in Food category.

Secret of success In keeping with our philosophy, we believe in adding value and spreading the goodness around to improve the quality and safety of human life. Our success today can be attributed to our members of the family and their dedication that has resulted into success of the Parle brand name in the market.

Market share Over the years, Parle has grown to become a multi million US $ company. Parle enjoys the 40% share of the total biscuit market & 15% share of total confectionery market in India THE STRENGTH OF THE PARLE BRAND Over the years, Parle has grown to become a multi-million US Dollar company. Many of the Parle products - biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst consumers.

Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great taste! And yet, we know that this reputation has been built, by constantly innovating and catering to new tastes. This can be seen by the success

of new brands, such as, Hide & Seek, or the single twist wrapping of Mango bite. In this way, by concentrating on consumer tastes and preferences and emphasizing Research & Development, the Parle brand grows from strength to strength. The Quality Commitment Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Each factory has state-of-the-art machinery with automatic printing & packaging facilities. All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are

thoroughly checked by expert staff, using the most modern equipment. The Marketing Strength Parle brand have found their way into the hearts and homes of people all over India & abroad. Parle has more than 3000 wholesalers, catering to 4, 25,000 retail outlets. There are 31 depots and C&F agents supplying goods to the nation wide distribution network The extensive distribution network, built over the years, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500. Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network. The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is









consumer psyche. The value-for-money positioning helps generate large sales volumes for the products.

PARLE G - THE EVOLUTION!!! Parle-G has been a strong household name across India. The great taste, high nutrition, and the international quality, makes Parle-G a winner. No wonder, it's the undisputed leader in the biscuit category for decades. ParleG is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for chai, while for some it's a way of getting charged whenever they are low on energy. Because of this, Parle-G is the world's largest selling brand of biscuits. Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle Glucose Biscuits mainly to cue that it was a glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and sold in units of half and quarter pound packs. The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. By

the year 1949, Parle Gluco biscuits were available not just in Mumbai but also across the state. It was also sold in parts of North India. By the early 50s, over 150 tonnes of biscuits were produced in the Mumbai factory. Looking at the success of Parle-G, a lot of other me-too brands were introduced in the market. And these brands had names that were similar to Parle Gluco Biscuits so that if not by anything else, the consumer would err in picking the brand. This forced Parle to change the name from Parle Gluco Biscuits to Parle-G. Originally packed in the wax paper pack, today it is available in a contemporary, premium BOPP pack with attractive side fins. The new airtight pack helps to keep the biscuits fresh and tastier for a longer period. Parle-G was the only biscuit brand that was always in short supply. It was heading towards becoming an all-time great brand of biscuit. Parle-G started being advertised in the 80's. It was advertised mainly through press ads. The communication spoke about the basic benefits of energy and nutrition. In 1989, Parle-G released its Dadaji commercial, which went on to become one of the most popular commercials for Parle-G. The commercial was run for a period of 6 years.

Parle-G grew bigger by the minute. Be it the packs sold, the areas covered or the number of consumers. It became a part of the daily lives of many Indians. It wasn't a biscuit any more. It had become an icon. The next level of communication associated the brand with the positive values of life like honesty, sharing and caring. In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success. The personality of the superhero matched the overall superb benefits of the brand. Parle extended this association with Shaktimaan and gave away a lot of merchandise of Shaktimaan, which was supported by POS and press communication. The children just could not get enough of Parle-G and Shaktimaan. In the year 2002, it was decided to bring the brand closer to the child who is a major consumer. A national level promo - `Parle-G Mera Sapna Sach Hoga' was run for a period of 6 months. The promo was all about fulfilling the dreams of children. There were over 5 lakh responses and of that, over 300 dreams were fulfilled. Dreams that were fulfilled ranged from trips to Disneyland at Paris & Singapore; meeting their favorite film star Hrithik Roshan; free ride on a chartered plane; 20 scholarships worth Rs

50,000; a special cricket coaching camp with the Australian cricketer Ricky Ponting; etc.

The year 2002 will go down as a special year in ParleG's advertising history. A year that saw the birth of G-Man a new ambassador for Parle-G. Not just a hero but also a super-hero that saves the entire world, especially children from all the evil forces. A campaign that is not just new to the audiences but one that involves a completely new way of execution that is loved by children all over the world Animation. A TV commercial that showed G-Man saving the children from the evil force called Terrolene launched this campaign. It was also supported by print medium through posters and streamers put up at the retail outlets. G-Man, a new superhero of Parle-G has the potential of making it big. And will be supported by a campaign that will see many a new creative in the future so as to keep the children excited and generate pride in being a consumer of Parle-G. To make the brand much more interesting and exciting with children, it was decided to launch a premium version of Parle-G called Parle-G Magix in the year 2002. Parle-G Magix is available in two exciting tastes - Choco and Cashew. The year 2002 also witnessed the launch of

Parle-G Milk Shakti, which has the nourishing combination of milk and honey, especially launched for the southern market. Parle-G continues to climb the stairs of success. Take a look at the global market where it is being exported. First came the Middle East then USA followed by Africa and then Australia. An Indian brand, that's exported to almost all parts of the world. After all that's what you would expect from the Parle-G World's Largest Selling Biscuit. However, Parle Products also manufactures a variety of premium products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers.


The PARLE product range is a genuine treat for every snack lover. The biscuit alone have such variety, catering to diverse paletters, theres something for everyone. And the tantalizing array of sweetmeats is just the cherry on top. PARLE Biscuits

Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea-time snack, they are considered by many to be an important part of their daily food. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality. Parle biscuit cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and home Parle-G Krackjack crispy creams Krackjack Monaco Milk Shakti Kreams PARLE 20-20 Parle Marie Melody Hide and Seek Milano NImkin Digestive Marie PARLE Confectioneries Right from candies to toffees, the sweet 'n' treat category of the Parle product range is a genuine treat for every snack lover. This category can satisfy one's taste and at the same time create a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. Cookies (new)

Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages. Melody KISMI GOLD (NEW) Orange Candy Kismi TOFFEE Kaccha mango bite POPPINS Mango bite XHALE PARLE Snacks Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You can now treat your loved ones with this y yummy lot. Parle snacks are a complete delight to the taste buds and can create the desire for more and more. These snacks will not only satisfy your tummy but will also sustain a feel in your mouth to associate you with the bond of Parle.



AMUL Packaging and Labeling Packaging: The time spent by a customer for picking up a product from a retail outlet is a few seconds; therefore a package should appeal to a customer within such a small interval of time. In this, both packaging & labeling play an important role in attracting customers both visually & psychologically. For Parle G: Parle G was initially recognized by its iconic white and yellow stripped wax paper wrapper with the baby face on it. Many competitors have tried to sell their lower quality products by copying the packaging, trying to sell their biscuits as Parel-G; Parle-Jee etc. Due to increasing competition Parle G now uses plastic wrappers for its packaging. Parle-G comes in 8 different sizes: 25gms, 44gms, 93.5gms, 231gms, 340.5gms, 462gms, 577.5gms and a 1kg pack just for Rs.30 which is not usually offered by other brands.

Parle Hide & Seek: It initially came out with 3 variants: Mint, Orange & Chocolate which wasnt accepted by the masses. However, the production of Mint & orange flavors was stopped. Chocolate is the only flavor that is running successfully since it is Indias first chocolate chip biscuit. . Hide & seek biscuit's current packaging has been modified along with lower prices & better affordability rates. Thus there is a change in size of the product which is prevalent in the ads. One of the advertisements shows movie actor, Hrithik Roshan walking with a pack of hide & seek biscuits in the back pocket of his jeans emphasizing on the small size of the product. Parle hide & seek Milano: This product of Parle has a flashy purple coloured packing which attracts customers with the whole look of Italian chocolate chip cookies.
As in all other biscuits, packing plays an important role



too. The basic small packs are packed

mechanically using automated machines and are sealed using the Polly bag sealing machine. These small packs are then manually packed into small boxes and are sent through the conveyor belt to be packed in large cartons. 160 packets are packed per minute. And in one big box there are 160 Parle-G packets packed.

Before, they used to bring the packaging material from outside the company but now it is produced in the factory premises itself. For export purpose the packets have different languages print on them depending upon the geographical location & demand of the people. Each factory has state-of-the-art machinery with automatic printing & packaging facilities. Labeling: Consumers are becoming increasingly health conscious. So it is essential to display the contents of every product. Every packet of Parle G, Parle hide & seek, Parle hide & seek Milano has information about the ingredients used, nutrition facts, mailing & emailing addresses asking for feedback, phone number, packaging date etc. All this along with the brand name and directions are printed in Hindi too. Pricing Strategies The Parle marketing philosophy emphasizes catering to the masses. It constantly endeavors at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on its cultivated understanding of the Indian consumer psyche. The

value-for-money positioning helps generate large sales volumes for the products. Parle G has adopted the Market Penetration strategy i.e. low price along with capturing of a large market Also they focus on low prices and provide good quality products at the same time, which means it uses the value pricing method. This benefits Parle G by having a competitive edge in terms of large market share which is around 40%: both rural and urban presently. For setting the price of Parle hide & seek biscuit, a survey was taken in the urban & semi-urban markets; on the basis of which hide & seek was introduced. It was found that the potential consumers were ready to pay a premium price for an innovative product like chocolate chip biscuits. Thus, Parle adopted market skimming where the product is high priced and also of high quality. It includes the cost of chocolates, packaging & other processing cost. All these show customer status, which is also one of the reasons for parle hide & seeks high price. A separate example for explaining the pricing strategy of Parle is its product Parle Creams For this product Parle uses going rate method only as a reference rate. In this case, Parle Creams were introduced after Britannias Cream Treats with similar variants but at

Rs.5 per packet of biscuit and not Rs.10 like that of Britannias cream treats. Public Relations Parle has done the following for enhancing public relations: In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, become Shaktimaan that went on to The personality of the a huge success.

superhero matched the overall superb benefits of the brand. Parle extended this association with Shaktimaan and gave away a lot of merchandise of Shaktimaan. The children just could not get enough of Parle-G and Shaktimaan.

American Power Conversion (APC)

INTRODUCTION & HISTORY In Indian engineering industry today, APC the premier ISO 9001 company is a name to reckon with and the first largest manufacturer of UPS in world. In 1981, APC became a publicly held company. The stock trades under the name APCC. Uninterruptible power supplies (UPSs) are devices that maintain the supply of power to load even when the AC input power is interrupted or disturbed. This is typically accomplished by drawing the necessary power from a stored energy source, such as a battery. UPSs may also convert unregulated input power to voltage and frequent-filtered AC power. Thus, the UPS will provide stable power and minimize

the effects of electric power supply disturbances and variations. Sizes of UPSs vary, from approximately 250 VA to 1000 KVA. Small UPSs are used for single personal computers and workstations where down time is tolerable but data loss must be avoided. These UPSs provide enough backup time for reliable equipment shutdown. Large UPSs provide missioncritical applications where large-scale protection is essential. It is the first of many great days for partners seeking the best solutions in Critical Power and Cooling Services from the desktop to the data centre to the factory floor. It is the first of many great days for our global customers who have already come to trust the products, people, and services behind the APC by Schneider electric name. And in the first of many days for more than 12,000 employees who now stand side-by-side ready to serve you, including: More than 1,600 solution engineers in the field; More than 500 inside support engineers; and More than 1,500 field service engineers who are all, in turn,

Backed by a worldwide team of more than 40000 consultants, systems integrators, and value-added partners ready, willing, and able to take you through a period of unprecedented change in power and cooling design. According to Gartner Research, half of all data centers will need to overhaul their power and cooling solutions within the next few years. At the same time, the number of professionals qualified to design and run modern data centers will decline 45% (AFCOM).In short, we have lot of work to do, with fewer qualified industry experts than ever before. And the nature of work is also changing. It is no longer fiscally responsible to oversize power and cooling, no longer functionally practical to handle IT-driven demand and facility-managed supply issues in blissful isolation. After all, power in equals heat out. It did yesterday, and it will do so tomorrow. And it will be tomorrows biggest problem. This means for the businesses of today, the financial imperative of achieving an Efficient Enterprise and the moral imperative of implementing green data center systems together demand that every power, cooling, and management component be re-evaluated in the context of an integrated solution performing with minimal waste and

maximum scalability, Power, cooling, and management all working together, seamlessly, automatically. No downtime, No headaches, No surprises, For today, and for tomorrow. In response to these unparalleled changes, APC by Schneider electric offer a unique combination of innovation and Legendary Reliability. The industrys most comprehensive product and

solution range for all critical applications, including home, SMB & Enterprise/IT, Facilities Management, Process Control, Medical, etc. The industrys broadest service organization, with more than 1,500 dedicated professionals and almost 100,000,000 man hours in field of expertise at your service, across more than 100 countries. Whether delivering our newest professional services or proactive maintenance programs across all APC by Schneider electric product lines, our field engineers are simply world-class. The industrys largest R&D investment committed to delivering the most innovative solutions, such as the awardwinning and patented InfraStruXure power and cooling architecture, and the by Schneider electric GALAXY / EPS range, now powering some of the largest data centers in the world.

With industrys most comprehensive design and management software, APC by Schneider electric offer the industrys most advances tools to quantify, plan and manage the power and cooling challenges of data center. Founded in 1981, American Power Conversion (APC) designs, manufactures and markets products and services that improve reliability, productivity and availability of information systems worldwide by protecting hardware and data from the ongoing threat of power disturbances. Our solutions include surge suppressors, uninterruptible power supplies (UPSs), power conditioning equipment and related software for computer and computer-related equipment, protected applications include facilities, sites, mainframe computers, data centers, wide area networks (WANs), local area networks (LANs), Internet and intranet equipment, midrange computers, telecommunications equipment, home and office workstations, and a variety of consumer electronics. We also protect these applications against power problems on data, network, serial, coaxial (CATV) and telephone lines. As of December 31, 1999, APC reached reported sales of $1.337 billion with 5,000 employees worldwide and manufacturing sites on three continents.

ACHIEVEMENTS APC is ranked as one of Fortunes 1000 largest companies. APC is recognized in the Forbes 500 list of the most profitable U.S. companies for the second year in a row. PC Magazine identifies APC as one of the "Top 100 Most Influential Companies." The Wall Street Journal ranks APCs stock performance as the 18th best in the 1990s. APC is named to Forbes "Platinum List of Americas Best Big Companies." APC is included in Standard & Poors S&P 500 Index. APC worldwide APC by Schneider electric UPS Systems combined to form a $3 billion (2.4EUR billion) Critical Power & Cooling Services business unit of Schneider Electric. APC offer the industry's most comprehensive product and solution range for critical IT and process applications business in industrial, and home enterprise, small and medium

environments. APC solutions include uninterruptible power

supplies (UPS), precision cooling units, racks, and design and management software, including the industries only integrated power, cooling, and management solution. Backed by the industry's broadest service organization and an industry leading R&D investment, the combined company's 12,000 employees help customers confront today's unprecedented power, cooling and management challenges. Schneider Electric, with 112,000 employees and operations in 190 countries, had 2006 annual sales of $18 billion (EUR 13.7 billion).

APC by Schneider electric has industry leading financial position - Combined 2006 revenue of US$3 billion (2.4 billion) - 12,000 employees worldwide - Manufacturing in the U.S., Europe, Asia Pacific, Latin America Backed by world leader Schneider Electric - The worlds power and control specialist - 2006 revenue US$18 billion (13.7 billion) - 105,000 employees globally - Operations in 190 countries

APC by Schneider electric is a private limited company mainly producing electronic products, a part of Schneider Electric. APC stands for American Power Conversion. APC stands for, A Accountability P People C Customer APCs History Three Massachusetts Institute of Technology (MIT) Lincoln Labs' electronic power engineers founded American Power Conversion in 1981. Neil E. Rasmussen (Sr. VP, CTO and Director of APC) Emanuel E. Landsman (VP) Ervin F. Lyon (Retired) At the time, the research and development efforts of these three men were focused on solar power. Over the next few years, government funding and incentives in the solar arena began to dry up. In response, APC shifted its focus to power protection, introducing its first UPS, the 750, in 1984. The need for capital to support this growing business was satisfied in July 1988 when APC became a publicly held

company. The stock, trading under the symbol "APCC," was priced at $.125 per share when adjusted for stock splits. It is well known that computer systems require back-up power solutions. It was quite common for a mainframe computer to have a large uninterruptible power supply (UPS) and generator installed in tandem. APC came at the market from a different perspective. Industry trends involving the personal computer made APC management realize that smaller UPSs were necessary for the market that included personal computers, PC servers and their networks. Over the years, APC has developed a global, end-toend, product offering targeted at four strategic application areas: Home/Small Office; Business Networks; Access

Providers and Data Centers & Facilities Internal product development has been augmented with strategic acquisitions to form an industry leading product portfolio. Throughout solutions. the world, the APC brand has become

synonymous with quality power back-up and management

Today, APC is a leader in its industry, employing over 5,000 people worldwide, and is listed among the prestigious Fortune 1000, Forbes 500, Nasdaq 100 and S&P 500 rankings. APC interactive solutions AG were set up in April 2000 through a merger of Philips Multimedia and LB- Data. Private investors hold 46.35 percent of the company, another 20.48 percent are held by Philips Austria GmbH, 13.69 percent are held by the LB-Data group and 15.78 is held by a consortium of investors. The rest, i.e. 3.69 percent is held by the management and the staff. In today's "always on, always available" world where businesses can't stop and downtime is measured in dollars, American Power Conversion (APC) provides protection against some of the leading causes of downtime, data loss and hardware damage: power problems and temperature. As a global leader in network-critical physical infrastructure (NCPI) solutions, APC sets the standard in its industry for quality, innovation and support. Its comprehensive solutions, which are designed of for both home and corporate network, environments, improve the manageability, availability and performance sensitive electronic, communications and industrial equipment of all sizes.

Known for its quality, innovation and industry leading service and support, APC has perhaps the longest list of accolades in its industry. Not satisfied with this, APC is working diligently to achieve its corporate mission of creating delighted customers by improving the manageability, availability and performance of information and Communication systems through the rapid delivery of innovative solutions to real customer problems Headquarter From corporate headquarters in West Kingston, RI, APC operates sales offices throughout the world and manufacturing facilities on three continents. Together, APCs global teams work to fulfill their mission of creating delighted customers. Global Presence APCs corporate offices are located in West Kingston, Rhode Island. The Company has sales offices throughout the world; manufacturing facilities in the U.S., Ireland, Switzerland, Denmark, Philippines, China, India, and Brazil; and ships product to approximately 160 countries. In 2005, 52% of APCs revenues were in the Americas (North and

Latin America), 30% were in Europe, the Middle East and Africa and 18% were in Asia. As of December 31, 2005, APC had approximately 7,580 full-time employees worldwide. Manufacturing Units In USA : West Kingston, East Providence & Rhode Island; In Ireland : Galway and Castlebar In Philippines : Laguna and Cavite (P1, P2 ,P3 ) In China : Suzhou In India : Bangalore (IDF1,IDF2,IDF3 & IDF4) In Brazil Business Scopes & Products APC interactive solutions AG offer overall solutions for interactive terminals with the focus on multimedia payphones, multimedia terminals and POS/POI/POP media for indoor or outdoor use. Purpose is to create interactive networks of public screens that reach across borders. The most important business areas of APC interactive solutions AG are landline telecommunication, tourism, e-government and retail. Facts & Figures

APC interactive solutions AG is on a good track with pound 4.8 million revenue in 2005, 20 percent higher than in the year before. Leading market positions have been maintained or even strengthened in all business areas. In 2006, the companys revenue increased by twice the amount of 2005, with 10 percent of revenue being invested in research and development activities. Nature of Business APC sets itself apart from the competition in several ways:

Global one-stop solutions - APC provides worldwide access to "best-of-breed" offerings; Financial strength - APC's financial strength makes it an attractive partner; Efficient manufacturing - APC provides high quality products to customers worldwide; Innovative product offerings - APC designs solutions to address "real" customer needs.

Sophisticated power management software APCs inhouse software team develops power management software that supports the industrys leading operating systems and Server Management platforms, in addition to offering Web Management capabilities.

Key Application Areas Today, the Company focuses its efforts on four key application areas:

Home/Home Office Business Networks Access Provider Networks Data Centers and Facilities Each requires customized efforts for products, sales and

marketing, but each has a common theme: high availability is increasingly essential. APC is positioning itself to be the preferred brand worldwide in all four of these application areas. About APC India The company first set up a Manufacturing plant in Bangalore in 1999 to support domestic Sales After a couple of successful years of manufacturing experience, India became a global manufacturing hub. Subsequently set up four more factories in Bangalore and currently supports around 35% of the world wide requirements of the company.

5 Plants in Jigani, Bangalore, India, 100% EOU Unit

APC was awarded the highest Exporter for the fifth Consecutive year by STPI for EHTP operations Manufacturing 21000 -23000 units per Day Over 1800 employees Exports approx 95% of products manufactured ISO9001-2000 Certified,ISO14001 Certified

EXIM Export award for the Last consecutive 2 years Best Productivity in APC worldwide facilities MERGERS AND ACQUISITIONS During 2000, APC acquired a number of companies to broaden its current product offering. APC purchased Airflow Company as well as U.K. based Advance Power. APC acquired privately held ABL Electronics Corporation. Earlier transactions include the 1998 acquisition of Silicon A/S. These acquisitions have helped APC in providing expansive product offering, enabling APC to leverage its global scale, strengthen penetration worldwide. APC Indias Key Customers WIPRO, Infosys, Sun Micro Systems, channel into presence, and and to deepen APCs network desktop environments

Financial Technologies, Bharti, MTNL, BSNL, VSNL, Reliance Infocom, Reliance Industries, ICICI Bank, Bank of Baroda, Standard Chartered Bank, HSBC, CITI Bank, SAP India, HP, IBM, Bajaj Alliance. WORK FLOW MODEL (END TO END) Work flow explains how the good have been accepted from the customer, the procedure for booking goods-first consignee and cosigner details, number of articles in a pack, weight of a pack and the value. The goods forwarding note consist of consignee and consignor details with source and destination of the goods to be parceled.

APC by Schneider electric


Manufacturing operations

Solution delivery groups

Market access groups

HR IT Finance Legal CEO

Manufacturing Purchasing Service

Productdevelopment Productmanagement Research

Sales Marketing Communications Market research









comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small sand medium business and home environments.




IT Distributor IT Seller Electrical Distributor APC

End User HPP Power Specialist Electrical Contractor Manufacturers rep. firm








uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including the industries only integrated power, cooling, and management solution.



General Manager


-HR -Service -Finance

Production -IDF -managers -IDF -Team Leaders -cell leaders Operators


Supply chain


Test Engg -Test Managers -Team Leaders Engineers Technicia ns

Plat form Platform Manager s Engineer s -Repair Technici ans


-HOD Quality -IDF managers -Engineers -QA technicians

-HOD SCM -Managers -Team Leaders -Engineers -In changes

-HOD Mfg. tech -managers -Team Leaders -Sourcing specialist

-HOD Sourcing -Managers -Team Leaders Sourcing specialist


HR Head


Learning & Development

HR business Partners

HR systems

Outsourced agencies

1. Labour statutory compliance 2. Outsourced labour.

The concept of personnel management at APC has undergone notable changes over part twenty five years. The focus of the function shifted from more administration to proactive human resource development over the years.

Proper functioning of activities like, o Recruitment

o Training o Placement Apprentice training Workshops Training in specific product and process

HUMAN RESOURCE DEVELOPMENT INDIA HR VISION AND ROLE Vision To be a high performance team and a trusted HR business partner to ensure organizational objectives are met through our people. Role A trusted HR partner Champion the cause of our employees and balance the needs of the organization and its people A change agent An expert HR administrator delivering the best in class HR services Subject matter/functional expert HR Indices HR Performance

Employee Turnover Attrition rate: Ensure that the attrition rate is below industry standards and work towards lowering the attrition rate from the current rate. Employee Satisfaction Index: Ensure that there is a healthy ESI in the organization work towards constant improvement of ESI. Productivity - Contribution per employee: Maintain a healthy revenue, contribution profit, and per employee and (production, work towards services)

constant improvement of the same. Training days per employee: Work towards achieving 40 training hours per employee per annum and thereafter work towards constant improvement every year with the organizational capability strategies.

Employee cost: Ensure that the employees costs in the organization are within budgeted plans and yet remain competitive in the employment market. Discipline Industrial Relations Index - Man Days Utilization: Ensure that no days are lost due to any industrial strife and maintaining healthy employees in the organization.

Average days to hire: Ensure that the average days to hire are agreed limits and on par with market standards. Cost of hire: Ensure that the cost of hiring is contained within budgeted plans and yet ensure a healthy average days to hire. Absenteeism rate: Ensure that absenteeism is contained to within agreed levels and yet maintaining a healthy work-life balance. Safety incidents: Work towards zero incidents and zero causality.


The personnel administration department designs all the policies, rules and procedures relating aspects of HRM and is intended to serve as a basis fro the effective and uniform implementation of this across the entire organization. In other words it is just managing the people by personnel policy. A personnel department has four divisions: 1. Establishment The establishment division deals with all the activities relating to recruitment, promotion, performance appraisals, transfer policy, retirement. Health scheme with co-operation of finance department Medical scheme Family planning incentive Insurance a) Recruitment: At executive level, APC prefers engineer,

HRD and P&A department - MSW graduates/ MBA (HR specialization) Marketing - MBA (Marketing) Finance MBA (Finance), CA, ICWA APC prefers technical people, whenever they need

engineers. APC conducts written tests for freshets and technical interview for people with experience. On the basis of the merit in the entrance test the engineers are recruited. Otherwise an advertisement is given in newspaper whenever the vacancy is generated and later on the basis of interview the selection is done.

Classification of employees:
Full Time Employee (FTE) - Is the one who is on regular payrolls of company & entitled for all the benefits extended by the company Temporary Employee is the one who may work either on a full or part-time schedule but are usually hired for a specific project or for a finite period of time. Probationer Is the one, who is hired to fill the vacancy of Permanent Position. On satisfactory completion of

probationary period of service which is 3 months, he will be confirmed as a Full Time Employee. However, the probation period may be extended for maximum period of another 3 months & if still the performance is not found satisfactory, the services may be terminated during / at the end of the probation period / extended probationary period. Consultants Is the one who is hired for their specialized knowledge & engaged on a fixed retainer basis or paid on fees basis for services rendered and are not employees of the company. A written contract specifying the time period of the contract and amount payable is executed in all such cases. Contractor or Contractors Employees - Is the one, who is been hired for specified activities which are incidental to the companys operations and are of intermittent nature Project Trainees Is the one, who undergo training for a short period of time, as part of their educational or professional training such as Summer Trainees / Project Trainees from management / educational institutes, will not be paid any stipend on a case to case basis.







Induction programme Global New Hire Orientation programme (GNHO) b) Promotion Policy and Rules: To provide all employees with broad equality of opportunity in growth and career prospects. To ensure fairness, equality, consistency and uniformity in the matters of promotion of employees in all the units/divisions of the company. To organize and reward employees for their contribution to the growth of the organization. To sustain the high morale of the employees by informing them of the promotion opportunity existing in the organization. c) Transfer Policy: Executives/employee of the company is liable for transfer from department/section/job within the unit/division of which to another with the discretion of management. While implementing the transfer policy the career base promotion policy is reckoned with. d) LTA (Leave Travel Allowances):

LTA amount payable is one month basic or as specified in the compensation and benefits letter issued to the employee. e) APC Employees Gratuity Fund: Gratuity shall be pay able to an employee on the termination of his employment after he has rendered continuous service of not less than 5 years. On his super annotation or On his retirement or resignation or On his death or disablement due to accident or disease The completion of continuous service of 5 years shall not be necessary where the termination of the employment of any employee is due to death disablement The ceiling of gratuity to an employee for every completed year of service or part thereof in excess of 6 months subject to a maximum of 20 months wages of Rs. 1 Lakh, whichever is less. f) Death Relief Fund Scheme: The APC employees death relief fund scheme gives monitory assistance to the families of the members who die while in service of the company. Scheme covers all the

categories of employees who have voluntary enrolled themselves by respective unit management. g) Dearness Allowance: DA is granted to compensate the price increase above CPI 1099 points, to which the revised salary grade relate the payment of DA is based on slab basis relate to the percentage increase over quarterly of AICPI 1099. 2. Canteen administration Canteen food is provided to all the employees and to all the trainees in the factory. Vegetarian food is provided Ordinary food cost 150Rs. p.m. Morning tea or coffee Tea/coffee/badam milk cost 0.10 paisa Afternoon 4:00 pm 5:00 pm tea/coffee/badam milk is provided

3. Welfare section Inter sports organizes competitions for cricket, kabaddi and football matches. 2 sets of uniforms are issued for all the employees and 1 set for apprentice. Diploma and ITI trainees.

2 sets of shoes are given to employees once in two years. Cultural programs are organized. Executive receive festival advance.

4. Law and administration The section deals with following functions: Furniture allocation for officials (Tables, Chairs) Transport contract Issuing ID cards for temporary, permanent employees and for trainees Pest control

This is an existing time at APCs commented Rodger B. Dowdell Jr., CEO and president OUR record results reflecting the strength of APCS product offerings and our increasing presence in the category. Dowdell said that product strength is being exhibited from both the high and low end of the companys offerings. For example, the companys most expensive UPS, Matrix UPS TM presently exhibits the most momentum in the 3-5

KVA UPS category while the new power managerTM , a power director oriented towards retail sales, has been winning rare reviews of its performance and design. November marked the largest product introduction in the companys history, added Dowdell. In addition to offering the best positioned product and price combination for virtually any computer based application, our new lines from a significant competitive advantage. This is most notable in the largest corporative accounts which often look to one vendor for all their power protection needs. Fourth quarter product introduction included UPS

solutions for the small office / LAN server ( smart-UPS v/s) and advanced workstation (Backup-UPS ProTM) applications, surge protection for data and network connections (protectNetTM) as well as a dramatically enhanced new version of the industry leading smart-UPS line. Despite the breadth of the company continues to see opportunity to extend lines to lines to better address current and future customer needs. our development pace and product introduction

scheduled is proceeding

aggressively, and we expect to

make significant product introductions at both high and low end of our product offering in the calendar 1995, he said.

Dowdell reliability and

said the company s innovative solutions a dozen independent awards for throughout 1994, including performance

gathered more than

recent awards from the trade press in Russia and Brazil. The market continues to be one in intense competition; however, users, APC has continued to gain market the share media throughout the world, even as the market itself expands. End computer distribution channels and continue to recognize APC as a learning world wide vendor of protection products, commented Dowdell. APCs strategy is to design and manufacture products that incorporate high performance and quality at competitive prices, while offering our customers appropriate technology for their applications. Products are designed to fit seamlessly into the computer, networking, and communication environments of business, homes, small offices/ home offices, and outdoor installation. APC engineers and tests these products for compatibility with leading information, communication and building management technology hardware and software.


General Manager

Production Manager

Team Leader

Cell Leader

Cell Trainee

Inventory Controller

UPS Currently manufacture a broad range of standard domestic and international UPS products. Puss are designed

for multiple applications with the principal differences among the products being the amount of power which can be supplied during an outage, the length of time for which battery power can be supplied, the level of intelligent network interfacing capability, the number of brownout and over voltage correction features and the design approach used (standby, line interactive, double conversion Online and delta conversion Online) Puss range from 325volt amps for a PC, to 1.6 megawatt, or MW, suitable for a data centers, mainframe computers, industrial application or facilitates. Estimated resale prices to end users range from $ 25 to approximately $250,000 Different Products & Services of APC are as follows: Back UPS-BI Back- UPS-BS Laptop & Mobile Computing Data Distribution Cable Interface Cable Ethernet Switches Infrastructure Power Distribution Unites Smart UPS USB Hubs Voltage regulators

Water Coolers Sensors/Cameras/Licenses/Accessories

SAFETY MANAGEMENT SYSTEM SAFETY AND HEALTHY MANAGEMENT SYSTEM Safety means nothing but freedom from unacceptable risk or harms. Accident (means unexpected or unwanted happening things) occurs only behave of these two reasons: 1) 2) Unsafe act like human being, attitude, over Unsafe condition like engineering,

confidence, negligence deviation of set procedures.

Management Review Annual Review Policy Legislation Risk Assessment

Accidents Inspections Audits

Responsibility Procedure Training Safety committee Fire Drills

Work Place Hazards Physical Chemical Mechanical Biological Back health o Lift weight, you consider safe to carry o Reduce static leads o Use strong muscles o Keep fit & flexible o Organize your work to eliminate problems Electrical Safety Follow procedure and work instructions Do not cause damaged electrical equipment Water and electricity do not mix Disconnect the power from a shock victim and get help Fire Safety Training

Fire is the physical heat resulting from a chemical chain reaction between heat, fuel and oxygen under the correct conditions. Which of this byproduct are most dangerous: heat, smoke, light and gases.

Fuels Fuels involve can be in three states: Solid Liquid Gas

Fire Prevention
Control ignition sources Keep all doors closed Do not overload electrical sockets Replace damaged electrical cables & equipments

Ultimately it is the managers responsibility to provide a safe working environment for their employees and suggest areas of improvement. Manager should ensure that the product has been tested and approved to work safely with the connected service provider of the equipment and within the specified environment.

Nature of HRM
Simply put, Human Resource Management (HRM) is a management function that helps managers to recruit, select, train and develop members for an organization. Obviously,

HRM is concerned with the people's dimension in organizations. Following are few definitions of HRM: 1. HRM is a series of integrated decisions that form the employment relationship; their quality contributes to the ability of the organizations and the employees to achieve their objective. 2. HRM is concerned with the people dimension in management. Since every organization is made up of people, acquiring their services, developing their skills, motivating them to higher levels of performance and ensuring that they continue to maintain their commitment to the organization are essential to achieving organizational objectives. This is true, regardless of the type of organization- government, business, education, health, recreation, or social action. 3. HRM is the of planning, the organizing, directing and controlling procurement, development,

compensation, integration, maintenance and separation of human resources to the end that individual, organizational, and social objectives are accomplished. These definitions of HRM can be summarized in the following points: 1.) Organizations are not mere bricks, mortar,

machineries or inventories. They are people. It is the

people who staff and manage organizations.

2.) HRM involves the application of management functions

and principles. The functions and principles are applied to acquisitioning, developing, maintaining, and remunerating employees in organizations. 3.) Decisions relating to employees must be integrated. Decisions on different aspects of employees must be consistent with other human resource (HR) decisions.
4. Decisions made must influence the effectiveness of an

organization. Effectiveness of an organization must result in betterment of services to customers in the form of high-quality products supplied at reasonable costs.
5. HRM







establishments only. They are applicable to nonbusiness organizations, too, such as education, health care, recreation, and the like.

Scope of HRM
The scope of HRM is indeed vast. All major activities in the working life of a workerfrom the time of his or her entry into an organization until lie or she leavescome under the purview of HRM. Specifically, the activities included areHR planning, job analysis and design, recruitment and selection, orientation and placement, training and development,

performance appraisal and job evaluation, employee and executive remuneration, motivation and communication, welfare, safety and health, industrial relations (IR) and the like. For the sake of convenience, we can categorize all these functions into seven sections (i) (ii) (iii) (iv) (v)

Employee hiring, Employee and executive remuneration, Employee motivation, Employee maintenance, IR, and Prospects of HRM (see Fig.1).

Fig.1 Scope of HRM Human resource management is a process of bringing people and organizations together so that the goals of each are met. It is that part of the management process which is concerned with the management of human resources in an organization. It tries to secure the best from people by winning their whole hearted cooperation. In short, it may be defined, as the art of procuring, developing and maintaining competent workforce to achieve the goals of an organization in an efficient and effective manner. In other words, it can be said that human resource management is concerned with people at work and their relationships with each other.

Nature of Human Resource Management

Interdisciplinary Approach

Training and Development Function

Pervasive Function

Nature Of HRM

Continuous Function

Individually oriented

People Oriented

Interdisciplinary Approach

Training and Development Function

Pervasive Function

Nature Of HRM

Continuous Function

Individually oriented

People Oriented


In a typical manufacturing setup there are different Activities under the Banner of HR Department. We can divide them into the following areas: ADMINISTRATION ACTIVITIES HR ACTIVITIES For doing the Activities / Routine work there is a Standard Operating Procedure (SOP). These SOPS help in making the functions more efficient & System oriented rather than people oriented.


6.) 7.) 8.) 10.) 11.) 12.) 13.) 14.) 15.)


1.) 2.)

3.) 4.) 5.) 6.) 7.) 8.) 9.) 10.)


HCL Technologies


Founded Headquarter Noida, UP, India s Shiv Nadar, Founder, Chairman, CSO Harsh Chitale - CEO Key people Ajai chaudhary Non executive chairman Industry IT Services Revenue 11024.14 cr (2011) Net income 177.23 Operating 256.58 cr income Employees 65000 (2010)

Public BSE: 500179 NSE: HCLTECH 1976


The HCL Enterprise is one of India's largest electronics, computing and information technology company. Based in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems. HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market. The company was renamed as Hindustan Computers Limited (HCL) and received support from the Uttar Pradesh government to setup their manufacturing in Noida. In 1981, NIIT was started to cater to the increasing demand in computer education. By early 2000s, Nadar divested his stake in this venture.


provide world-class information technology solutions and services to enable our customers to serve their customers better"


Together we create the enterprises of tomorrow".

1976 - HCL (Hindustan Computers Limited) is created. 1977 - Forms distribution alliance with Toshiba for copiers and notebooks 1978 - Developed the first indigenous Microcomputer 1988 - Development of fine-grained multiprocessor Unix operating system 1986 - HCL becomes the largest IT company in India 1989 - HCL America is created with Sanmina SCI as its manufacturing partner. 1991 - Entered into a partnership with HP to form HCL HP Limited. Developed a custom Multiprocessor Unix for HP 1994 - Tied up with Nokia for mobile phone distribution and Ericsson for telephone switch distribution.[3] 1996 - Partnership with HP ends. 1997 - HCL's R&D division is spun off as HCL Technologies 2001 - HCL BPO is created.


HCL offers services including software-led IT solutions, remote infrastructure management, Engineering and R&D Services and BPO. HCLs key services include:

Custom Application Services Enterprise Application Services Enterprise Transformation Services Engineering and R&D Services Infrastructure Management Business Processing Outsourcing.

HCL Technology

HCL is just a three-decade old enterprise, HCL Technologies (henceforth referred to as 'HCL') is a relatively young company formed, eight years ago, in 1998. In the 9 years since, we have transformed into a global technology brand. IT has changed the way world works and HCL is changing the way IT works. Having established our credentials in global delivery models, domain expertise and corporate governance, now it focused on delivering value to forwardlooking customers.

Facilities Management and Infrastructure Services

Offering a wide spectrum of services involving Facilities Management, Infrastructure Services, Infostructure Services and Strategic Outsourcing, HCL Infosystems offers end to end hardware solutions.

Manufacturing Facilities


State of the art manufacturing facilities include: 7 facilities : 2 at chennai , 4 at pondicherry and 1 at Uttaranchal ISO9001 and ISO 14001 certified facilities at Pondicherry and Uttaranchal PRODUCTS MANUFACTURED PCs, Business Servers , Workstations. PC keyboards , Active Networking products Color Monitors, Terminals , Thin clients & Passive Networking Products CNC Racks , Cabinets , Information Kisoks

Key features distinguishing HCL from other IT firms

From aeronautics to life sciences, HCL reach out to millions of people with the help of updated technology worldwide on the daily basis HCL broke new grounds in modern calculation. Its proficiency covers nations globally and aims at making a difference. HCL team holds its head high in being a pioneer of heritage in India and taking ahead the revolutionary spirit to their all other undertakings.

IT Hardware
HCL Infosystems portfolio of products covers the entire spectrum of the information technology needs of its customers

Product Engineering & Technology Development

Applications Leveraging strong partnerships with platform / product companies, the team of applications professionals deliver unprecedented value to few of the

largest players in the field of Financial Services, Retail and Healthcare.

B PO Business Processing Outsourcing is heading towards a maturity level where a new form of BPO, called Transformational BPO, is evolving that constitutes Full Process Outsourcing and Multiple Process Outsourcing . The evolving trend is more focused towards compliance , time-to-market, focus on core process, and quality improvement rather than cost savings.

HCL Partnerships

HCL has always prided itself on its partnership engagements.

I997 Leading position on office .Automation and Laptops in India

1981 Scripting an era of computing across the Microprocessor

1985 Strategic relationship that has seen the computer evolve from a computing device

2004 Partnering in computing and providing IT Services

The HCL Advantage:

Proven Expertise: We have more than thirty years of Engineering and R&D expertise and experience in developing critical hardware products. Strategic Partner: With offices and development centers in more than 17 countries, HCL can be your Global Innovation and R&D Partner with the hub in India. Greater market penetration: We enable our customers to serve existing markets better as well as enter adjacent and new markets. Next Gen Solutions: We offer complete portfolio of product engineering services ranging from concept, designing, prototyping, manufacture, testing, after market support, to re-engineering and developing Next-Gen solutions. Quick Time-to-market: We follow domainspecific quality standards and processes and have reusable components to ensure quick timeto-market the product.

Key Strengths:

ASIC & FPGA design: HCL specializes in VLSI ASIC, FPGA, SoC design and verification services. Our expertise in solid state system engineering

including end-to-end development involving architecture design, RTL design, developing fullfunctional FPGA prototypes, verification, synthesis and back-end support helps customers improve their design cycle and achieve faster go to market. Board Design: HCL offers expertise for concept to board prototyping including diagnostics, BSP and Driver development. We have completed PCB designs of upto 20 layers, 800 MHz Bus speeds, 3.2 GHz signal traces. We test boards for signal integrity and standards compliance and have achieved the fastest time for developing a quality PCB. PCB Layout Services: HCL offers PCB Layout Services for in House Components Engineering Support, in house PCB CAD design using industry standard CAD packages, we have strategic tie ups for quick turn Around PCB fabrication, PCB assembly & Rework including BGA components. Product Re-engineering Services: HCL has solutions for Obsolescence management for Hardware products where we can help customers manage components obsolescence, cost reduction, technology changes, and feature enhancements. We can also reengineer your product to improve manufacturing process.

Independent Verification and Validation: HCL is currently the only India-based Global services company to have an in-house ISO 17025 accredited EMI / EMC testing laboratory. The lab offers full compliance tests for OEM products as per applicable industry standards like IEC, EN, CISPR, FCC, ASTM or other customers' specifications. Compliance Engineering Services: HCL provides complete compliance engineering services for Hardware product companies - for RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) helping them meet government directives in time.


With the overall study of the above industrial profiles, products and competitors of different industries we had come to a conclusion that Parle and Britannia both are the

top selling brands of the India. Both Parle and Britannia are the competitors. The total production of biscuits in India is estimated to be around 30 lakh MT, the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume.

Parle Products Pvt. Ltd : Established In 1929, company has factories in Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan, Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Company has about approximate market share of 30-35% of the total biscuit market. Parle-G accounts for the major volume turnover it accounts for approximately 80% of the total biscuit tonnage for the company. Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera

Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr. Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold, NutriChoice, Timepass, Little Hearts

In the case of Parle-G brand, the researcher found that its the taste, which contributed towards the customers brand loyalty. Parle-Gs long presence in the market didnt have much impact on the consumers brand choice, rather it was the taste that deferred customers from switching to the other brands of glucose biscuits. The Parle-G customers are not against consuming the Tiger brand provided they get the

same quality taste as that of the Parle-G brand. They pointed out that the Tiger brand has a little lower milky taste and is a little sweeter than it should be. Thus, the company must maintain the price and concentrate on the brand taste to take maximum advantage of this opportunity. Also, marketing efforts are required to make the consumers aware of the brands price and make them more of nutritionconscious so that they can understand the Glucose H-Force Biscuit concept. Talking about Britannia after going thick on the thing, now time is to make a complete picture. While making a product a SKU (Stock Keeping Unit) of the shop retailers think about the GMROI (Gross Margin Return On Investment) and they promote the brand which provide them highest. They expect return in the form of profit margin, company schemes, window display and references of the shop. Among these, company schemes make the differences and are the highest source of motivation after profit margin. Retailing demands a constant push from the company. Marketer needs to use advertising and brand building strategies to address the discerning buyers and retail push to in different buyers. The manufacturer should understand consumer behavior because retailers can't help quality and price. It is only up to dealers said it is demand they sell

Britannia 42% agree that at retail shop it is brand popularity, which determine the purchase of biscuit. There is a greater need to understand the retailer behavior considering them as a team working for the company may help them to be attached to the company. There should be feeling of belonging to the company in inner of the retailers. Setting values club for retailers so that they may exchange views with the company and help in understanding consumer behavior. APC has a unique position in the world APC products. It is one of the profiteering companies in the country. The company will have good future and exciting things happening today in the field of power electronics and like any other adventure. The current phase of innovation and business solutions has thrown up a number of challenges and opportunities for a changed approach to business itself, especially in the electronics sector. It has earned profit from the initial stage of its operations and its confident of meeting all the challenges that lies ahead and aim at achieving the highest turnover. The study brought put many features and functions of the organization. The organization study has helped me to get

familiarized with the real world organization system, their strategies and to understand the various levels in the organization. Project the HR in Perfetti van malle started by interacting with & staff in the organization. The managers gave insight on the procedures activities conducted and learn training for the new while the the


interaction with types also forms of

of the recruitment. It also gave insight on the various training to for employees and existing employees helped needed head conducting Recruitment recruitment managers . It preparing


various training activities by department, by came to the know

the training activities . In interaction about

with the

the various

selection processes which were used in the organization in order to recruit the required candidates who would be able to achieve the goals set by the company. During the tenure in the company, the visit to the gave annual ratios. information about the reports which helped It also gave final in production unit gave lot of information about the process . Finance department accounts analyzing i.e. the various

the information

on the important sources through which the budget was laid for various activities of the company.

Marketing in the


sales of the

department goods. It

gave helped

information to know

on the

various strategies of marketing and the sales various practical aspects marketing

techniques used strategies which

were learnt in the classroom

WEB SITES www.parleproducts.com www.wikipedia.org

www.parle.com www.dabur.com Economic Times Brochure of the company GNHO (Global New Hire Orientation) www.apcbyscneiderelectric.com www.apcc.com www.schneiderelectric.com www.google.com www.apc.com