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  • Oreo

    Transféré par

    Nishat Shaikh
    7 vues1 page
    Oreo launched in its classic flavor - dark chocolate biscuit with smooth vanilla creme. Local manufacturing has made competitive pricing possible. Smaller pack sizes make the brand more inviting to consumers for sampling.

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    Oreo launched in its classic flavor - dark chocolate biscuit with smooth vanilla creme. Local manufacturing has made competitive pricing possible. Smaller pack sizes make the brand more inviting to consumers for sampling.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme RTF, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    7 vues1 page

    Oreo

    Transféré par

    Nishat Shaikh
    Oreo launched in its classic flavor - dark chocolate biscuit with smooth vanilla creme. Local manufacturing has made competitive pricing possible. Smaller pack sizes make the brand more inviting to consumers for sampling.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme RTF, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Oreo was launched in its classic flavor dark chocolate biscuit with smooth vanilla crme.

    . Local manufacturing has made competitive pricing possible, with Rs 5 (11 cents) for a 3 biscuit pack, Rs 10 (22 cents) for a 7-pack, and Rs 20 (44 cents) for a 14-pack.

    Smaller pack sizes make the brand more inviting to consumers for sampling. This also enables it to reach a wider consumer base and make full use of the distribution network, right up to the village level, although initially it was available only in urban and semi-urban India.

    Considering that an imported 14-pack Oreo cost Rs. 50 ($1.10) and was selling like hot cakes, it looks like competitors are in for tough times ahead.

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